{"id":3079,"date":"2026-02-17T18:00:40","date_gmt":"2026-02-17T16:00:40","guid":{"rendered":"http:\/\/labs.journ.knu.ua\/kmtmd\/?p=3079"},"modified":"2026-02-17T18:02:19","modified_gmt":"2026-02-17T16:02:19","slug":"zubar-p-m-rozrobka-komunikaczijnoyi-i-brend-strategiyi-medijnogo-startapu-elektronni-dydaktychni-materialy","status":"publish","type":"post","link":"http:\/\/labs.journ.knu.ua\/kmtmd\/?p=3079","title":{"rendered":"\u0417\u0443\u0431\u0430\u0440 \u041f. \u041c. \u0420\u043e\u0437\u0440\u043e\u0431\u043a\u0430 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439\u043d\u043e\u0457 \u0456 \u0431\u0440\u0435\u043d\u0434-\u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457 \u043c\u0435\u0434\u0456\u0439\u043d\u043e\u0433\u043e \u0441\u0442\u0430\u0440\u0442\u0430\u043f\u0443: \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0456 \u0434\u0438\u0434\u0430\u043a\u0442\u0438\u0447\u043d\u0456 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class=\"wp-block-uagb-separator__inner\" style=\"--my-background-image:\"><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u0417\u0443\u0431\u0430\u0440 \u041f. \u041c. \u0420\u043e\u0437\u0440\u043e\u0431\u043a\u0430 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439\u043d\u043e\u0457 \u0456 \u0431\u0440\u0435\u043d\u0434-\u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457 \u043c\u0435\u0434\u0456\u0439\u043d\u043e\u0433\u043e \u0441\u0442\u0430\u0440\u0442\u0430\u043f\u0443: \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0456 \u0434\u0438\u0434\u0430\u043a\u0442\u0438\u0447\u043d\u0456 \u043c\u0430\u0442\u0435\u0440\u0456\u0430\u043b\u0438 \u0434\u043b\u044f \u0441\u0442\u0443\u0434\u0435\u043d\u0442\u0456\u0432 \u041d\u041d\u0406\u0416. \u041a\u0438\u0457\u0432: \u041d\u0430\u0432\u0447\u0430\u043b\u044c\u043d\u043e-\u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0439 \u0456\u043d\u0441\u0442\u0438\u0442\u0443\u0442 \u0436\u0443\u0440\u043d\u0430\u043b\u0456\u0441\u0442\u0438\u043a\u0438, 2026. 31 \u0441.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u043e\u0432\u0430\u043d\u043e \u0434\u043e \u043e\u043f\u0440\u0438\u043b\u044e\u0434\u043d\u0435\u043d\u043d\u044f \u043d\u0430 \u0437\u0430\u0441\u0456\u0434\u0430\u043d\u043d\u0456 \u043a\u0430\u0444\u0435\u0434\u0440\u0438 \u043e\u043d\u043b\u0430\u0439\u043d-\u043c\u0435\u0434\u0456\u0430 \u041d\u0430\u0432\u0447\u0430\u043b\u044c\u043d\u043e-\u043d\u0430\u0443\u043a\u043e\u0432\u043e\u0433\u043e \u0456\u043d\u0441\u0442\u0438\u0442\u0443\u0442\u0443 \u0436\u0443\u0440\u043d\u0430\u043b\u0456\u0441\u0442\u0438\u043a\u0438. \u041f\u0440\u043e\u0442\u043e\u043a\u043e\u043b \u21168 \u0432\u0456\u0434 \u00ab5\u00bb \u043b\u044e\u0442\u043e\u0433\u043e 2026 \u0440.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0415\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0456 \u0434\u0438\u0434\u0430\u043a\u0442\u0438\u0447\u043d\u0456 \u043c\u0430\u0442\u0435\u0440\u0456\u0430\u043b\u0438 (\u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0456\u044f) \u0434\u043e \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u043e\u0433\u043e \u0437\u0430\u043d\u044f\u0442\u0442\u044f \u0434\u0438\u0441\u0446\u0438\u043f\u043b\u0456\u043d\u0438 \u00ab\u0420\u043e\u0437\u0440\u043e\u0431\u043a\u0430 \u0442\u0430 \u0440\u0435\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u044f \u0441\u0442\u0430\u0440\u0442\u0430\u043f\u0443: \u0434\u0438\u0437\u0430\u0439\u043d, \u0431\u0440\u0435\u043d\u0434\u0443\u0432\u0430\u043d\u043d\u044f, \u043a\u0440\u0430\u0443\u0434\u0441\u043e\u0440\u0441\u0438\u043d\u0433\u00bb. \u041f\u0456\u0434\u0433\u043e\u0442\u043e\u0432\u043b\u0435\u043d\u043e \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u043d\u043e \u0434\u043e \u0440\u043e\u0431\u043e\u0447\u043e\u0457 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0438 \u043d\u0430\u0432\u0447\u0430\u043b\u044c\u043d\u043e\u0457 \u0434\u0438\u0441\u0446\u0438\u043f\u043b\u0456\u043d\u0438 \u0434\u043b\u044f \u0441\u0442\u0443\u0434\u0435\u043d\u0442\u0456\u0432 \u041d\u041d\u0406\u0416 \u0434\u0440\u0443\u0433\u043e\u0433\u043e (\u043c\u0430\u0433\u0456\u0441\u0442\u0435\u0440\u0441\u044c\u043a\u043e\u0433\u043e) \u0440\u0456\u0432\u043d\u044f \u0437\u0430 \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u044c\u043d\u0456\u0441\u0442\u044e C7 \u0416\u0443\u0440\u043d\u0430\u043b\u0456\u0441\u0442\u0438\u043a\u0430. \u0415\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0435 \u0434\u0436\u0435\u0440\u0435\u043b\u043e: <a href=\"http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/subjects\/selective_blocks\/vybirkovyj-blok-1-vizualni-proyekty-multymedijnyj-storiteling-i-medijna-infografika\/\">http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/subjects\/selective_blocks\/vybirkovyj-blok-1-vizualni-proyekty-multymedijnyj-storiteling-i-medijna-infografika\/<\/a>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/docs.google.com\/presentation\/d\/1VPKWN858jw2hIGNe0nqYY3f9BNVVeLLp4nNkp6zl2fI\/edit?slide=id.g2558abb5fb3_0_0#slide=id.g2558abb5fb3_0_0\" target=\"_blank\" rel=\"noreferrer noopener\">\u041f\u0435\u0440\u0435\u0433\u043b\u044f\u043d\u0443\u0442\u0438 \u043c\u0430\u0442\u0435\u0440\u0456\u0430\u043b\u0438<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0417\u0443\u0431\u0430\u0440 \u041f. \u041c. \u0420\u043e\u0437\u0440\u043e\u0431\u043a\u0430 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439\u043d\u043e\u0457 \u0456 \u0431\u0440\u0435\u043d\u0434-\u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457 \u043c\u0435\u0434\u0456\u0439\u043d\u043e\u0433\u043e \u0441\u0442\u0430\u0440\u0442\u0430\u043f\u0443: \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0456 \u0434\u0438\u0434\u0430\u043a\u0442\u0438\u0447\u043d\u0456 \u043c\u0430\u0442\u0435\u0440\u0456\u0430\u043b\u0438 \u0434\u043b\u044f \u0441\u0442\u0443\u0434\u0435\u043d\u0442\u0456\u0432 \u041d\u041d\u0406\u0416. \u041a\u0438\u0457\u0432: \u041d\u0430\u0432\u0447\u0430\u043b\u044c\u043d\u043e-\u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0439 \u0456\u043d\u0441\u0442\u0438\u0442\u0443\u0442 \u0436\u0443\u0440\u043d\u0430\u043b\u0456\u0441\u0442\u0438\u043a\u0438, 2026. 31 \u0441. \u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u043e\u0432\u0430\u043d\u043e \u0434\u043e \u043e\u043f\u0440\u0438\u043b\u044e\u0434\u043d\u0435\u043d\u043d\u044f \u043d\u0430 \u0437\u0430\u0441\u0456\u0434\u0430\u043d\u043d\u0456 \u043a\u0430\u0444\u0435\u0434\u0440\u0438 \u043e\u043d\u043b\u0430\u0439\u043d-\u043c\u0435\u0434\u0456\u0430 \u041d\u0430\u0432\u0447\u0430\u043b\u044c\u043d\u043e-\u043d\u0430\u0443\u043a\u043e\u0432\u043e\u0433\u043e \u0456\u043d\u0441\u0442\u0438\u0442\u0443\u0442\u0443 \u0436\u0443\u0440\u043d\u0430\u043b\u0456\u0441\u0442\u0438\u043a\u0438. \u041f\u0440\u043e\u0442\u043e\u043a\u043e\u043b \u21168 \u0432\u0456\u0434 \u00ab5\u00bb \u043b\u044e\u0442\u043e\u0433\u043e 2026 \u0440. \u0415\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0456 \u0434\u0438\u0434\u0430\u043a\u0442\u0438\u0447\u043d\u0456 \u043c\u0430\u0442\u0435\u0440\u0456\u0430\u043b\u0438 (\u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0456\u044f) \u0434\u043e \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u043e\u0433\u043e \u0437\u0430\u043d\u044f\u0442\u0442\u044f \u0434\u0438\u0441\u0446\u0438\u043f\u043b\u0456\u043d\u0438 \u00ab\u0420\u043e\u0437\u0440\u043e\u0431\u043a\u0430 \u0442\u0430 \u0440\u0435\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u044f [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_uag_custom_page_level_css":"","_templately_pack_id":"","_templately_imported_at":"","_templately_source":"","_templately_import_session_id":"","footnotes":""},"categories":[20],"tags":[],"class_list":["post-3079","post","type-post","status-publish","format-standard","hentry","category-navchalni-materialy"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"hestia-blog":false},"uagb_author_info":{"display_name":"\u0421\u0435\u0440\u0433\u0456\u0439 \u0428\u0430\u0448\u0435\u043d\u043a\u043e","author_link":"http:\/\/labs.journ.knu.ua\/kmtmd\/?author=2"},"uagb_comment_info":0,"uagb_excerpt":"\u0417\u0443\u0431\u0430\u0440 \u041f. \u041c. \u0420\u043e\u0437\u0440\u043e\u0431\u043a\u0430 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439\u043d\u043e\u0457 \u0456 \u0431\u0440\u0435\u043d\u0434-\u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457 \u043c\u0435\u0434\u0456\u0439\u043d\u043e\u0433\u043e \u0441\u0442\u0430\u0440\u0442\u0430\u043f\u0443: \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0456 \u0434\u0438\u0434\u0430\u043a\u0442\u0438\u0447\u043d\u0456 \u043c\u0430\u0442\u0435\u0440\u0456\u0430\u043b\u0438 \u0434\u043b\u044f \u0441\u0442\u0443\u0434\u0435\u043d\u0442\u0456\u0432 \u041d\u041d\u0406\u0416. \u041a\u0438\u0457\u0432: \u041d\u0430\u0432\u0447\u0430\u043b\u044c\u043d\u043e-\u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0439 \u0456\u043d\u0441\u0442\u0438\u0442\u0443\u0442 \u0436\u0443\u0440\u043d\u0430\u043b\u0456\u0441\u0442\u0438\u043a\u0438, 2026. 31 \u0441. \u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u043e\u0432\u0430\u043d\u043e \u0434\u043e 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