{"id":1777,"date":"2019-07-17T12:08:39","date_gmt":"2019-07-17T09:08:39","guid":{"rendered":"http:\/\/labs.journ.knu.ua\/rzh\/?page_id=1777"},"modified":"2026-03-04T10:54:54","modified_gmt":"2026-03-04T08:54:54","slug":"staff","status":"publish","type":"page","link":"http:\/\/labs.journ.knu.ua\/rzh\/staff\/","title":{"rendered":"\u0412\u0438\u043a\u043b\u0430\u0434\u0430\u0447\u0456"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1777\" class=\"elementor elementor-1777\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c1f022 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c1f022\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-263baef\" data-id=\"263baef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c30641 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"1c30641\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<h3 class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\t\u0414\u043e\u043a\u0442\u043e\u0440\u0438 \u043d\u0430\u0443\u043a\t\t\t\t<\/h3>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b8a10c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b8a10c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3747b45\" data-id=\"3747b45\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-add513c elementor-widget-tablet__width-auto staff-photo elementor-widget elementor-widget-image\" data-id=\"add513c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"394\" height=\"483\" src=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2023\/03\/\u0417\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u043d\u044f2.png\" class=\"attachment-large size-large wp-image-504\" alt=\"\" srcset=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2023\/03\/\u0417\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u043d\u044f2.png 394w, http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2023\/03\/\u0417\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u043d\u044f2-245x300.png 245w\" sizes=\"(max-width: 394px) 100vw, 394px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06cb633 elementor-grid-tablet-0 e-grid-align-tablet-left elementor-shape-circle e-grid-align-left elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"06cb633\" data-element_type=\"widget\" data-e-type=\"widget\" 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style=\"font-size: 14pt;\">\u041e\u043b\u0442\u0430\u0440\u0436\u0435\u0432\u0441\u044c\u043a\u0438\u0439 \u0414\u043c\u0438\u0442\u0440\u043e \u041e\u043b\u0435\u0433\u043e\u0432\u0438\u0447<\/span><\/p><p><em>\u0437\u0430\u0432\u0456\u0434\u0443\u0432\u0430\u0447 \u043a\u0430\u0444\u0435\u0434\u0440<\/em><em>\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0430 \u0437\u0432\u02bc\u044f\u0437\u043a\u0456\u0432 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e<\/em><em>, \u0434\u043e\u043a\u0442\u043e\u0440 \u043d\u0430\u0443\u043a \u0456\u0437 \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0438\u0445 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439, \u043f\u0440\u043e\u0444\u0435\u0441\u043e\u0440<\/em><\/p><p><a href=\"mailto:oltarzhevskyi@knu.ua\">oltarzhevskyi@knu.ua<\/a><\/p><p>\u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0438\u0439 \u043d\u0430\u0443\u043a\u043e\u0432\u0435\u0446\u044c, \u0442\u0435\u043e\u0440\u0435\u0442\u0438\u043a \u0456 \u043f\u0440\u0430\u043a\u0442\u0438\u043a \u0443 \u0433\u0430\u043b\u0443\u0437\u0456 \u043f\u0430\u0431\u043b\u0456\u043a \u0440\u0438\u043b\u0435\u0439\u0448\u043d\u0437. \u041a\u043e\u043b\u043e \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0445 \u0456\u043d\u0442\u0435\u0440\u0435\u0441\u0456\u0432: PR, \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u0456 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457, \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u0456 \u043c\u0435\u0434\u0456\u0430, \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u0430 \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0430 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0430\u043b\u044c\u043d\u0456\u0441\u0442\u044c.<\/p><p>\u041f\u0440\u043e\u0442\u044f\u0433\u043e\u043c 15 \u0440\u043e\u043a\u0456\u0432 \u043e\u0447\u043e\u043b\u044e\u0432\u0430\u0432 PR-\u0441\u043b\u0443\u0436\u0431\u0438 \u0432\u0435\u043b\u0438\u043a\u0438\u0445 \u043c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u0438\u0445 \u0456 \u0432\u0456\u0442\u0447\u0438\u0437\u043d\u044f\u043d\u0438\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0439.<\/p><p>\u0410\u0432\u0442\u043e\u0440 \u0431\u043b\u0438\u0437\u044c\u043a\u043e 100 \u043f\u0443\u0431\u043b\u0456\u043a\u0430\u0446\u0456\u0439, \u0437\u043e\u043a\u0440\u0435\u043c\u0430 \u043f\u0435\u0440\u0448\u0438\u0445 \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456 \u043d\u0430\u0432\u0447\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043f\u043e\u0441\u0456\u0431\u043d\u0438\u043a\u0430 \u00ab\u041a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u0456 \u043c\u0435\u0434\u0456\u0430: \u0442\u0435\u043e\u0440\u0456\u044f \u0456 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430\u00bb (2012 \u0440.), \u043c\u043e\u043d\u043e\u0433\u0440\u0430\u0444\u0456\u0457 \u0437 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u0438\u0445 \u043c\u0435\u0434\u0456\u0430 \u2014 \u00ab\u041e\u0441\u043d\u043e\u0432\u0438 \u0442\u0430 \u043c\u0435\u0442\u043e\u0434\u0438 \u0434\u0456\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u0441\u0443\u0447\u0430\u0441\u043d\u0438\u0445 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u0438\u0445 \u043c\u0435\u0434\u0456\u0430\u00bb (2013 \u0440.) \u0442\u0430 \u043d\u0430\u0432\u0447\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043f\u043e\u0441\u0456\u0431\u043d\u0438\u043a\u0430 \u0456\u0437 \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u043e\u0457 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 (2016 \u0440.). \u0423 2023 \u0440. \u0443 \u0441\u043f\u0456\u0432\u0430\u0432\u0442\u043e\u0440\u0441\u0442\u0432\u0456 \u043e\u043f\u0443\u0431\u043b\u0456\u043a\u0443\u0432\u0430\u0432 \u043f\u0435\u0440\u0448\u0443 \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456 \u043c\u043e\u043d\u043e\u0433\u0440\u0430\u0444\u0456\u044e, \u043f\u0440\u0438\u0441\u0432\u044f\u0447\u0435\u043d\u0443 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u0438\u043c \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u044f\u043c \u2014 \u00ab\u041a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u0456 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457: \u0441\u0432\u0456\u0436\u0438\u0439 \u043f\u043e\u0433\u043b\u044f\u0434\u00bb. \u0423 2025 \u0440. \u0443 \u0441\u043f\u0456\u0432\u0430\u0432\u0442\u043e\u0440\u0441\u0442\u0432\u0456 \u0432\u0438\u0434\u0430\u0432 \u043a\u043d\u0438\u0433\u0443 \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e Understanding Corporate Communications (\u0432\u0438\u0434\u0430\u0432\u043d\u0438\u0446\u0442\u0432\u043e Taylor&amp;Francis).<\/p><p>\u0427\u043b\u0435\u043d \u041d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0457 \u0441\u043f\u0456\u043b\u043a\u0438 \u0436\u0443\u0440\u043d\u0430\u043b\u0456\u0441\u0442\u0456\u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0438 \u0442\u0430 \u0410\u0441\u043e\u0446\u0456\u0430\u0446\u0456\u0457 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u0438\u0445 \u043c\u0435\u0434\u0456\u0430 \u0423\u043a\u0440\u0430\u0457\u043d\u0438. \u0427\u043b\u0435\u043d \u0440\u0435\u0434\u043a\u043e\u043b\u0435\u0433\u0456\u0457 \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0445 \u0432\u0438\u0434\u0430\u043d\u044c \u00ab\u0412\u0456\u0441\u043d\u0438\u043a \u041b\u044c\u0432\u0456\u0432\u0441\u044c\u043a\u043e\u0433\u043e \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0443. \u0421\u0435\u0440\u0456\u044f \u0436\u0443\u0440\u043d\u0430\u043b\u0456\u0441\u0442\u0438\u043a\u0430\u00bb, \u00ab\u041e\u0431\u0440\u0456\u0457 \u0434\u0440\u0443\u043a\u0430\u0440\u0441\u0442\u0432\u0430\u00bb.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10089c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10089c1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb964fe\" data-id=\"cb964fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b162f4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7b162f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0ef1a83 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ef1a83\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7408374\" data-id=\"7408374\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-066ca10 elementor-widget-tablet__width-auto staff-photo elementor-widget elementor-widget-image\" data-id=\"066ca10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"758\" src=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2023\/03\/99EECFE4-0A77-4308-B04A-6D8207A7FD7A-865x1024.jpeg\" class=\"attachment-large size-large wp-image-517\" alt=\"\" srcset=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2023\/03\/99EECFE4-0A77-4308-B04A-6D8207A7FD7A-865x1024.jpeg 865w, http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2023\/03\/99EECFE4-0A77-4308-B04A-6D8207A7FD7A-254x300.jpeg 254w, http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2023\/03\/99EECFE4-0A77-4308-B04A-6D8207A7FD7A-768x909.jpeg 768w, http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2023\/03\/99EECFE4-0A77-4308-B04A-6D8207A7FD7A-1298x1536.jpeg 1298w, http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2023\/03\/99EECFE4-0A77-4308-B04A-6D8207A7FD7A-1731x2048.jpeg 1731w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3ea068 elementor-grid-tablet-0 e-grid-align-tablet-left elementor-shape-circle e-grid-align-left elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"e3ea068\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-91cbd0a\" href=\"https:\/\/scholar.google.com.ua\/citations?user=ZU4WKdIAAAAJ&#038;hl=uk&#038;oi=ao\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\"><\/span>\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"287\" height=\"322\" viewBox=\"0 0 287 322\" fill=\"none\"><path d=\"M107 0L0 94H69C74 139 110 158 147 161C140 179 143 188 154 200C111 201 51 226 51 267C55 312 114 321 143 321C181 322 224 302 233 267C237 232 223 213 202 196C179 178 174 168 181 156C196 139 216 129 220 105C222 88 218 77 214 62L259 24L258 40C255 42 253 46 253 49V152C255 165 275 163 276 152V49C276 46 274 42 271 41V16L287 0H107ZM165 141C104 151 78 54 127 42C183 31 210 128 165 141ZM160 214C220 227 221 277 170 292C126 301 88 288 89 262C89 237 124 214 160 214Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-8fb83fb\" href=\"https:\/\/orcid.org\/0000-0001-5535-8999\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\"><\/span>\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"334\" height=\"335\" viewBox=\"0 0 334 335\" fill=\"none\"><path d=\"M43.311 334.134H6.49533V78.0984H43.311V193.805V334.134Z\" fill=\"white\"><\/path><path d=\"M97.3391 78.0984H196.789C291.458 78.0984 333.055 145.753 333.055 206.236C333.055 271.978 281.656 334.373 197.267 334.373H97.3391V78.0984ZM134.155 301.144H192.725C276.158 301.144 295.283 237.792 295.283 206.236C295.283 154.837 262.531 111.328 190.812 111.328H134.155V301.144Z\" fill=\"white\"><\/path><path d=\"M49.0484 24.7874C49.0484 37.9358 38.2906 48.9327 24.9031 48.9327C11.5156 48.9327 0.757812 37.9358 0.757812 24.7874C0.757812 11.3999 11.5156 0.64209 24.9031 0.64209C38.2906 0.64209 49.0484 11.639 49.0484 24.7874Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-6c35dfa\" href=\"https:\/\/www.scopus.com\/authid\/detail.uri?authorId=57609692600\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\"><\/span>\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"406\" height=\"272\" viewBox=\"0 0 406 272\" fill=\"none\"><path d=\"M406 255.415L403.632 225.354C379.508 238.413 353.812 243.556 328.099 243.556C271.952 243.556 227.275 196.494 227.275 134.021C227.275 67.9949 271.174 27.2765 322.567 27.2765C354.996 27.2765 379.914 32.4022 403.632 45.4619L406 15.807C384.245 5.52165 366.466 0.768066 326.525 0.768066C249.825 0.768066 191.7 60.4839 191.7 136.389C191.7 223.002 260.889 270.437 325.341 270.437C357.754 270.437 384.651 266.089 406 255.415ZM153.028 196.883C153.028 159.328 119.804 142.327 87.7806 123.346C62.8623 108.324 36.3708 98.0389 36.3708 70.3632C36.3708 49.8095 51.4097 27.2596 81.0647 27.2596C106.761 27.2596 124.54 31.2181 147.09 44.6668L149.07 13.4217C128.11 4.72657 113.088 0.768066 79.0854 0.768066C30.45 0.768066 0.795083 32.4022 0.795083 72.7316C0.795083 113.061 36.3708 130.468 68.8001 150.227C92.9232 164.86 118.231 174.756 118.231 200.841C118.231 226.149 95.6807 244.334 68.8001 244.334C42.3086 244.334 24.9182 238.413 4.75358 226.149L0 257.394C20.5537 266.867 41.5135 271.232 70.3733 271.232C110.72 271.232 153.028 246.313 153.028 196.883Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-8a6d6fe\" data-id=\"8a6d6fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2adaa2d elementor-widget elementor-widget-text-editor\" data-id=\"2adaa2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 14pt;\">\u0411\u0430\u0448\u0443\u043a \u0410\u043b\u043b\u0430 \u0406\u0432\u0430\u043d\u0456\u0432\u043d\u0430<\/span><\/p><p><em>\u0434\u043e\u043a\u0442\u043e\u0440\u043a\u0430 \u043d\u0430\u0443\u043a \u0437 \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0438\u0445 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439, \u0434\u043e\u0446\u0435\u043d\u0442\u043a\u0430<\/em><\/p><p><a href=\"mailto:alla.bashuk@knu.ua\">alla.bashuk@knu.ua\u00a0<\/a><\/p><p>\u0417 2003 \u0440. \u043f\u0440\u0430\u0446\u044e\u0432\u0430\u043b\u0430 \u043d\u0430 \u043f\u043e\u0441\u0430\u0434\u0456 \u0430\u0441\u0438\u0441\u0442\u0435\u043d\u0442\u0430 \u043a\u0430\u0444\u0435\u0434\u0440\u0438 \u043e\u0440\u0433\u0430\u043d\u0456\u0437\u0430\u0446\u0456\u0457 \u043c\u0430\u0441\u043e\u0432\u043e-\u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0439\u043d\u043e\u0457 \u0434\u0456\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u0406\u043d\u0441\u0442\u0438\u0442\u0443\u0442\u0443 \u0436\u0443\u0440\u043d\u0430\u043b\u0456\u0441\u0442\u0438\u043a\u0438 \u041a\u0438\u0457\u0432\u0441\u044c\u043a\u043e\u0433\u043e \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0443 \u0456\u043c\u0435\u043d\u0456 \u0422\u0430\u0440\u0430\u0441\u0430 \u0428\u0435\u0432\u0447\u0435\u043d\u043a\u0430. 26.06.2006 \u0440. \u2013 \u043a\u0430\u0444\u0435\u0434\u0440\u0443 \u043f\u0435\u0440\u0435\u0439\u043c\u0435\u043d\u043e\u0432\u0430\u043d\u043e \u043d\u0430 \u043a\u0430\u0444\u0435\u0434\u0440\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0430 \u0437\u0432\u2019\u044f\u0437\u043a\u0456\u0432 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e. \u0423 2008 \u0440. \u2013 \u043f\u0435\u0440\u0435\u0432\u0435\u0434\u0435\u043d\u0430 \u043d\u0430 \u043f\u043e\u0441\u0430\u0434\u0443 \u0434\u043e\u0446\u0435\u043d\u0442\u0430 \u043a\u0430\u0444\u0435\u0434\u0440\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0430 \u0437\u0432\u2019\u044f\u0437\u043a\u0456\u0432 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e. \u041a\u0430\u043d\u0434\u0438\u0434\u0430\u0442\u043a\u0430 \u0444\u0456\u043b\u043e\u043b\u043e\u0433\u0456\u0447\u043d\u0438\u0445 \u043d\u0430\u0443\u043a \u0437 2003 \u0440.\u00a0<span style=\"font-family: var( --e-global-typography-text-font-family ), montserrat; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">\u0423 2010 \u0440. \u043f\u0440\u0438\u0441\u0432\u043e\u0454\u043d\u043e \u0432\u0447\u0435\u043d\u0435 \u0437\u0432\u0430\u043d\u043d\u044f \u0434\u043e\u0446\u0435\u043d\u0442\u043a\u0438 \u043a\u0430\u0444\u0435\u0434\u0440\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0430 \u0437\u0432\u2019\u044f\u0437\u043a\u0456\u0432 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e.<\/span><\/p><p>2015-2018 \u0440\u0440. \u2013 \u0434\u043e\u043a\u0442\u043e\u0440\u0430\u043d\u0442\u043a\u0430 \u041a\u0438\u0457\u0432\u0441\u044c\u043a\u043e\u0433\u043e \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0443 \u0456\u043c\u0435\u043d\u0456 \u0422\u0430\u0440\u0430\u0441\u0430 \u0428\u0435\u0432\u0447\u0435\u043d\u043a\u0430 (\u0441\u043f\u0435\u0446\u0456\u0430\u043b\u044c\u043d\u0456\u0441\u0442\u044c 27.00.06 \u2013 \u043f\u0440\u0438\u043a\u043b\u0430\u0434\u043d\u0456 \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u043e-\u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439\u043d\u0456 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0457). 4 \u0433\u0440\u0443\u0434\u043d\u044f 2020 \u0440. \u0443\u0441\u043f\u0456\u0448\u043d\u043e \u0437\u0430\u0445\u0438\u0441\u0442\u0438\u043b\u0430 \u0434\u043e\u043a\u0442\u043e\u0440\u0441\u044c\u043a\u0443 \u0434\u0438\u0441\u0435\u0440\u0442\u0430\u0446\u0456\u044e \u043d\u0430 \u0442\u0435\u043c\u0443 \u201c\u041a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439\u043d\u0456 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457 \u0434\u0435\u0440\u0436\u0430\u0432\u043d\u043e\u0457 \u0432\u043b\u0430\u0434\u0438 \u0432 \u0443\u043c\u043e\u0432\u0430\u0445 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0439\u043d\u043e\u0433\u043e \u0441\u0443\u0441\u043f\u0456\u043b\u044c\u0441\u0442\u0432\u0430\u201d \u0437\u0430 \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u044c\u043d\u0456\u0441\u0442\u044e 27.00.06 \u2013 \u043f\u0440\u0438\u043a\u043b\u0430\u0434\u043d\u0456 \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u043e-\u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439\u043d\u0456 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0457.<\/p><p>\u0417 21 \u0433\u0440\u0443\u0434\u043d\u044f 2018 \u0440. \u0410\u043b\u043b\u0430 \u0411\u0430\u0448\u0443\u043a \u043f\u0440\u0430\u0446\u044e\u0454 \u0443 \u041d\u041d\u0406\u0416 \u043d\u0430 \u043f\u043e\u0441\u0430\u0434\u0456 \u0434\u043e\u0446\u0435\u043d\u0442\u043a\u0438 \u043a\u0430\u0444\u0435\u0434\u0440\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0430 \u0437\u0432\u2019\u044f\u0437\u043a\u0456\u0432 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e \u0456 \u0432\u0438\u043a\u043b\u0430\u0434\u0430\u0454\u00a0<span style=\"font-family: var( --e-global-typography-text-font-family ), montserrat; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">\u043d\u043e\u0440\u043c\u0430\u0442\u0438\u0432\u043d\u0456 \u043a\u0443\u0440\u0441\u0438 \u0442\u0430 \u0434\u0438\u0441\u0446\u0438\u043f\u043b\u0456\u043d\u0438 \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u0457 \u201c\u041c\u0435\u0434\u0456\u0430\u0432\u0438\u0440\u043e\u0431\u043d\u0438\u0446\u0442\u0432\u043e: \u043f\u0440\u043e\u043c\u043e\u0446\u0456\u044f\u201d, \u201c\u041c\u0435\u0434\u0456\u0430\u0432\u0438\u0440\u043e\u0431\u043d\u0438\u0446\u0442\u0432\u043e \u0437 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0430 \u0437\u0432&#8217;\u044f\u0437\u043a\u0456\u0432 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e\u201d, \u201c\u041c\u0435\u0434\u0456\u0430\u0432\u0438\u0440\u043e\u0431\u043d\u0438\u0446\u0442\u0432\u043e: PR-\u043a\u043e\u043d\u0442\u0435\u043d\u0442\u201d, \u201e\u0421\u043f\u0435\u0446\u043a\u0443\u0440\u0441 \u0456\u0437 \u0440\u0435\u043a\u043b\u0430\u043c\u0438, \u0437\u0432\u2019\u044f\u0437\u043a\u0456\u0432 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e \u0442\u0430 \u0434\u0456\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u043f\u0440\u0435\u0441\u0441\u043b\u0443\u0436\u0431\u0438 \u0432 \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u043e-\u043f\u0440\u0430\u0432\u043e\u0437\u0430\u0445\u0438\u0441\u043d\u0456\u0439 \u0441\u0444\u0435\u0440\u0456\u201d, \u201ePR \u0442\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 \u0433\u0430\u043b\u0443\u0437\u0456 \u043c\u0443\u0437\u0435\u0454\u0437\u043d\u0430\u0432\u0441\u0442\u0432\u0430, \u043f\u0430\u043c\u2019\u044f\u0442\u043a\u043e\u0437\u043d\u0430\u0432\u0441\u0442\u0432\u0430\u201d,\u00a0 \u201e\u0421\u0443\u0447\u0430\u0441\u043d\u0456 \u043c\u0443\u0437\u0435\u0439\u043d\u0456 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457\u201d, \u201e\u041f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u0442\u0430 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0439\u043d\u0430 \u043f\u0456\u0434\u0442\u0440\u0438\u043c\u043a\u0430 \u043d\u043e\u0432\u043e\u0433\u043e \u043f\u0440\u043e\u0435\u043a\u0442\u0443 (\u043a\u043e\u043c\u0435\u0440\u0446\u0456\u0439\u043d\u043e\u0433\u043e, \u043f\u043e\u043b\u0456\u0442\u0438\u0447\u043d\u043e\u0433\u043e, \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u043e\u0433\u043e)\u201d.<\/span><\/p><p>\u0410\u043b\u043b\u0430 \u0411\u0430\u0448\u0443\u043a \u0454 \u0430\u0432\u0442\u043e\u0440\u043a\u043e\u044e 70 \u043e\u0434\u043d\u043e\u043e\u0441\u0456\u0431\u043d\u0438\u0445 \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0445 \u0456 \u043d\u0430\u0432\u0447\u0430\u043b\u044c\u043d\u043e-\u043c\u0435\u0442\u043e\u0434\u0438\u0447\u043d\u0438\u0445 \u043f\u0440\u0430\u0446\u044c, \u0437\u043e\u043a\u0440\u0435\u043c\u0430 1 \u043c\u043e\u043d\u043e\u0433\u0440\u0430\u0444\u0456\u0457, 37 \u0441\u0442\u0430\u0442\u0435\u0439 \u0443 \u0444\u0430\u0445\u043e\u0432\u0438\u0445 \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0445 \u0432\u0438\u0434\u0430\u043d\u043d\u044f\u0445, 8 \u0441\u0442\u0430\u0442\u0435\u0439 \u0432 \u0456\u043d\u043e\u0437\u0435\u043c\u043d\u0438\u0445 \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0445 \u0432\u0438\u0434\u0430\u043d\u043d\u044f\u0445; 4 \u0441\u0442\u0430\u0442\u0435\u0439 \u0443 \u0441\u043f\u0456\u0432\u0430\u0432\u0442\u043e\u0440\u0441\u0442\u0432\u0456 \u0443 \u0432\u0438\u0434\u0430\u043d\u043d\u0456 \u0456\u043d\u0434\u0435\u043a\u0441\u043e\u0432\u0430\u043d\u043e\u043c\u0443 \u0432 Scopus; 1 \u043f\u043e\u0441\u0456\u0431\u043d\u0438\u043a\u0430, 2 \u043d\u0430\u0432\u0447\u0430\u043b\u044c\u043d\u043e-\u043c\u0435\u0442\u043e\u0434\u0438\u0447\u043d\u0438\u0445 \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u0456\u0432, \u0430 \u0442\u0430\u043a\u043e\u0436 1 \u043f\u0456\u0434\u0440\u0443\u0447\u043d\u0438\u043a\u0430 \u0443 \u0441\u043f\u0456\u0432\u0430\u0432\u0442\u043e\u0440\u0441\u0442\u0432\u0456 (\u0433\u0440\u0438\u0444 \u041c\u041e\u041d \u0423\u043a\u0440\u0430\u0457\u043d\u0438). \u0411\u0440\u0430\u043b\u0430 \u0443\u0447\u0430\u0441\u0442\u044c \u0443 \u043f\u043e\u043d\u0430\u0434 37 \u043c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u0438\u0445 \u0456 \u0432\u0441\u0435\u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0438\u0445 \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0445 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0456\u044f\u0445.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51d9868 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"51d9868\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3989758\" data-id=\"3989758\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e7dfa2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7e7dfa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9bda832 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9bda832\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-8440c09\" data-id=\"8440c09\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d155e97 elementor-widget-tablet__width-auto staff-photo elementor-widget elementor-widget-image\" data-id=\"d155e97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"813\" src=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2023\/03\/1678742354508.jpg\" class=\"attachment-large size-large wp-image-485\" alt=\"\" srcset=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2023\/03\/1678742354508.jpg 705w, http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2023\/03\/1678742354508-236x300.jpg 236w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1be18b8 elementor-grid-tablet-0 e-grid-align-tablet-left elementor-shape-circle e-grid-align-left elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"1be18b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-2558fb6\" href=\"https:\/\/www.researchgate.net\/profile\/Nadiia-Bilan\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\"><\/span>\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"399\" height=\"390\" viewBox=\"0 0 399 390\" fill=\"none\"><path d=\"M244.117 386.497C209.856 379.788 189.491 359.902 137.5 282.755C120.249 256.879 120.249 256.879 103.478 255.681C78.8003 254.004 80.717 249.691 81.4358 304.078C82.3941 365.892 81.6754 364.455 117.374 370.444C126.718 371.882 127.437 372.601 127.437 378.111C127.437 384.341 127.437 384.341 64.6645 384.82C5.72536 385.299 1.89192 385.059 0.693967 381.466C-1.70193 374.517 1.89191 371.163 14.8298 368.767C29.4447 366.132 37.1116 360.142 39.0283 350.079C39.9867 346.246 40.2263 294.494 39.7471 235.076C39.0284 110.25 40.4659 117.677 17.4653 112.646C3.08986 109.531 -1.46235 106.177 0.454371 100.427C1.89191 96.5932 5.00658 96.3536 70.4146 95.1557C167.688 93.2389 185.897 96.3536 211.773 119.354C238.846 143.553 242.68 180.45 221.117 211.357C211.533 225.253 192.366 240.108 177.511 245.618C170.563 248.254 164.813 251.129 164.813 252.087C164.813 254.962 186.855 286.348 200.512 303.12C236.93 347.444 256.576 364.694 276.941 369.965C289.639 373.32 293.233 376.913 289.639 383.143C285.806 389.612 266.639 391.049 244.117 386.497ZM152.354 227.649C200.272 208.002 203.866 142.115 158.344 122.708C146.604 117.677 143.49 117.437 114.02 117.437C82.1545 117.437 82.1545 117.438 81.6754 172.783C81.1962 203.211 81.4358 229.566 82.1545 231.003C84.3108 236.034 138.219 233.399 152.354 227.649ZM319.349 159.366C282.212 152.418 269.993 129.657 271.91 71.1967C272.868 38.852 275.504 29.9872 287.962 16.5702C310.005 -7.14924 364.631 -4.99293 384.757 20.4036C393.382 31.1851 392.663 34.5394 380.684 38.1333C371.34 41.2479 371.34 41.2479 362.714 32.6227C342.349 12.9763 307.129 20.164 300.9 45.5605C297.785 56.8213 298.025 104.5 301.14 115.281C309.525 145.709 360.079 145.709 368.704 115.281C373.975 95.8744 372.777 94.4369 349.537 93.2389C338.276 92.7597 338.276 92.7597 338.276 83.4157C338.276 74.3113 338.276 74.3113 365.11 73.5925C399.851 72.8738 399.372 72.3946 397.694 97.7911C395.538 129.657 386.913 144.99 366.069 154.095C352.412 159.845 333.724 162.001 319.349 159.366Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-8fb83fb\" href=\"https:\/\/orcid.org\/0000-0002-2793-5848\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\"><\/span>\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"334\" height=\"335\" viewBox=\"0 0 334 335\" fill=\"none\"><path d=\"M43.311 334.134H6.49533V78.0984H43.311V193.805V334.134Z\" fill=\"white\"><\/path><path d=\"M97.3391 78.0984H196.789C291.458 78.0984 333.055 145.753 333.055 206.236C333.055 271.978 281.656 334.373 197.267 334.373H97.3391V78.0984ZM134.155 301.144H192.725C276.158 301.144 295.283 237.792 295.283 206.236C295.283 154.837 262.531 111.328 190.812 111.328H134.155V301.144Z\" fill=\"white\"><\/path><path d=\"M49.0484 24.7874C49.0484 37.9358 38.2906 48.9327 24.9031 48.9327C11.5156 48.9327 0.757812 37.9358 0.757812 24.7874C0.757812 11.3999 11.5156 0.64209 24.9031 0.64209C38.2906 0.64209 49.0484 11.639 49.0484 24.7874Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-6c35dfa\" href=\"https:\/\/www.scopus.com\/authid\/detail.uri?authorId=57609165400\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\"><\/span>\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"406\" height=\"272\" viewBox=\"0 0 406 272\" fill=\"none\"><path d=\"M406 255.415L403.632 225.354C379.508 238.413 353.812 243.556 328.099 243.556C271.952 243.556 227.275 196.494 227.275 134.021C227.275 67.9949 271.174 27.2765 322.567 27.2765C354.996 27.2765 379.914 32.4022 403.632 45.4619L406 15.807C384.245 5.52165 366.466 0.768066 326.525 0.768066C249.825 0.768066 191.7 60.4839 191.7 136.389C191.7 223.002 260.889 270.437 325.341 270.437C357.754 270.437 384.651 266.089 406 255.415ZM153.028 196.883C153.028 159.328 119.804 142.327 87.7806 123.346C62.8623 108.324 36.3708 98.0389 36.3708 70.3632C36.3708 49.8095 51.4097 27.2596 81.0647 27.2596C106.761 27.2596 124.54 31.2181 147.09 44.6668L149.07 13.4217C128.11 4.72657 113.088 0.768066 79.0854 0.768066C30.45 0.768066 0.795083 32.4022 0.795083 72.7316C0.795083 113.061 36.3708 130.468 68.8001 150.227C92.9232 164.86 118.231 174.756 118.231 200.841C118.231 226.149 95.6807 244.334 68.8001 244.334C42.3086 244.334 24.9182 238.413 4.75358 226.149L0 257.394C20.5537 266.867 41.5135 271.232 70.3733 271.232C110.72 271.232 153.028 246.313 153.028 196.883Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-5a6e4fc\" data-id=\"5a6e4fc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63441b5 elementor-widget elementor-widget-text-editor\" data-id=\"63441b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 14pt;\">\u0411\u0456\u043b\u0430\u043d \u041d\u0430\u0434\u0456\u044f \u0406\u0432\u0430\u043d\u0456\u0432\u043d\u0430<\/span><\/p><p><em><span style=\"font-family: var( --e-global-typography-text-font-family ), montserrat; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">\u0434\u043e\u043a\u0442\u043e\u0440\u043a\u0430 \u043d\u0430\u0443\u043a \u0456\u0437 \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0438\u0445 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439, \u043f\u0440\u043e\u0444\u0435\u0441\u043e\u0440\u043a\u0430<\/span><\/em><\/p><p><a href=\"mailto:bilan_n@knu.ua\">bilan_n@knu.ua<\/a><\/p><p>\u041a\u043e\u043b\u043e \u0456\u043d\u0442\u0435\u0440\u0435\u0441\u0456\u0432: \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0439\u043d\u0435 \u0441\u0443\u0441\u043f\u0456\u043b\u044c\u0441\u0442\u0432\u043e, \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0456 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457, \u043a\u0440\u0438\u0437\u043e\u0432\u0456 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457, \u0434\u0456\u044f\u043b\u044c\u043d\u0456\u0441\u0442\u044c \u043f\u0440\u0435\u0441\u0441\u043b\u0443\u0436\u0431.<\/p><p>\u041d\u0430\u0434\u0456\u044f \u0411\u0456\u043b\u0430\u043d \u0431\u0443\u043b\u0430 \u0433\u0430\u0440\u0430\u043d\u0442\u043a\u043e\u044e \u043e\u0441\u0432\u0456\u0442\u043d\u044c\u043e-\u043f\u0440\u043e\u0444\u0435\u0441\u0456\u0439\u043d\u043e\u0457 \u043c\u0430\u0433\u0456\u0441\u0442\u0435\u0440\u0441\u044c\u043a\u043e\u0457 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0438 &#8220;\u0406\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0439\u043d\u0435 \u0437\u0430\u0431\u0435\u0437\u043f\u0435\u0447\u0435\u043d\u043d\u044f \u0430\u0433\u0440\u043e\u0431\u0456\u0437\u043d\u0435\u0441\u0443&#8221;. \u041d\u0430 \u0446\u0435\u0439 \u043c\u043e\u043c\u0435\u043d\u0442 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0430 \u0441\u0442\u0430\u043b\u0430 \u0447\u0430\u0441\u0442\u0438\u043d\u043e\u044e \u0456\u043d\u0448\u043e\u0457 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0438 &#8220;\u0416\u0443\u0440\u043d\u0430\u043b\u0456\u0441\u0442\u0438\u043a\u0430 \u0442\u0430 \u043c\u0435\u0434\u0456\u0430\u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457&#8221;. \u041d\u0430\u0434\u0456\u044f \u0411\u0456\u043b\u0430\u043d \u043f\u0440\u043e\u0434\u043e\u0432\u0436\u0443\u0454 \u0433\u043e\u0442\u0443\u0432\u0430\u0442\u0438 \u043f\u0440\u043e\u0432\u0456\u0434\u043d\u0438\u0445 \u0444\u0430\u0445\u0456\u0432\u0446\u0456\u0432 \u0437 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439\u043d\u043e\u0433\u043e \u0437\u0430\u0431\u0435\u0437\u043f\u0435\u0447\u0435\u043d\u043d\u044f \u0430\u0433\u0440\u043e\u0433\u0430\u043b\u0443\u0437\u0456.<\/p><p>\u0406\u043d\u0456\u0446\u0456\u044e\u0432\u0430\u043b\u0430 \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u043f\u0440\u0435\u0441\u0441\u043b\u0443\u0436\u0431\u0438 \u041d\u041d\u0406\u0416 \u0456 \u0437\u0430\u043b\u0443\u0447\u0430\u043b\u0430 \u0441\u0442\u0443\u0434\u0435\u043d\u0442\u0456\u0432 \u041e\u041f &#8220;\u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u0442\u0430 \u0437\u0432&#8217;\u044f\u0437\u043a\u0438 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e&#8221; \u0434\u043b\u044f \u0432\u0438\u0441\u0432\u0456\u0442\u043b\u0435\u043d\u043d\u044f \u0456\u043d\u0441\u0442\u0438\u0442\u0443\u0442\u0441\u044c\u043a\u0438\u0445 \u0456 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0441\u044c\u043a\u0438\u0445 \u043f\u043e\u0434\u0456\u0439.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0716274 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0716274\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-288b030\" data-id=\"288b030\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b56b093 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b56b093\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16aff24 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16aff24\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c02e39b\" data-id=\"c02e39b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76a1557 elementor-widget-tablet__width-auto staff-photo elementor-widget elementor-widget-image\" data-id=\"76a1557\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"401\" src=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2023\/03\/\u0413\u0440\u0438\u0446\u044e\u0442\u0430-\u041d.\u041c.\u043a.01-\u043c\u0443\u0437.jpg\" class=\"attachment-large size-large wp-image-729\" alt=\"\" srcset=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2023\/03\/\u0413\u0440\u0438\u0446\u044e\u0442\u0430-\u041d.\u041c.\u043a.01-\u043c\u0443\u0437.jpg 300w, http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2023\/03\/\u0413\u0440\u0438\u0446\u044e\u0442\u0430-\u041d.\u041c.\u043a.01-\u043c\u0443\u0437-224x300.jpg 224w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dffcf3 elementor-grid-tablet-0 e-grid-align-tablet-left elementor-shape-circle e-grid-align-left elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"1dffcf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-8fb83fb\" href=\"https:\/\/orcid.org\/0000-0002-4893-5011\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\"><\/span>\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"334\" height=\"335\" viewBox=\"0 0 334 335\" fill=\"none\"><path d=\"M43.311 334.134H6.49533V78.0984H43.311V193.805V334.134Z\" fill=\"white\"><\/path><path d=\"M97.3391 78.0984H196.789C291.458 78.0984 333.055 145.753 333.055 206.236C333.055 271.978 281.656 334.373 197.267 334.373H97.3391V78.0984ZM134.155 301.144H192.725C276.158 301.144 295.283 237.792 295.283 206.236C295.283 154.837 262.531 111.328 190.812 111.328H134.155V301.144Z\" fill=\"white\"><\/path><path d=\"M49.0484 24.7874C49.0484 37.9358 38.2906 48.9327 24.9031 48.9327C11.5156 48.9327 0.757812 37.9358 0.757812 24.7874C0.757812 11.3999 11.5156 0.64209 24.9031 0.64209C38.2906 0.64209 49.0484 11.639 49.0484 24.7874Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-9cbc2b4\" data-id=\"9cbc2b4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9411587 elementor-widget elementor-widget-text-editor\" data-id=\"9411587\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 14pt;\">\u0413\u0440\u0438\u0446\u044e\u0442\u0430 \u041d\u0430\u0442\u0430\u043b\u0456\u044f \u041c\u0438\u043a\u043e\u043b\u0430\u0457\u0432\u043d\u0430<\/span><\/p><p><em>\u0434\u043e\u043a\u0442\u043e\u0440\u043a\u0430 \u043d\u0430\u0443\u043a \u0456\u0437 \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0438\u0445 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439, \u043f\u0440\u043e\u0444\u0435\u0441\u043e\u0440\u043a\u0430<\/em><\/p><p><a href=\"mailto:nataliia.hrytsiuta@knu.ua\">nataliia.hrytsiuta@knu.ua<\/a><\/p><p>\u041d\u0430\u0443\u043a\u043e\u0432\u0456 \u0437\u0430\u0446\u0456\u043a\u0430\u0432\u043b\u0435\u043d\u043d\u044f: \u0456\u0441\u0442\u043e\u0440\u0456\u044f \u0442\u0430 \u0435\u0442\u0438\u043a\u0430 \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0438\u0445 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439 \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456 \u0439 \u0443 \u0441\u0432\u0456\u0442\u0456.<\/p><p>\u0410\u0432\u0442\u043e\u0440\u043a\u0430 \u043d\u0430\u0432\u0447\u0430\u043b\u044c\u043d\u0438\u0445 \u043f\u043e\u0441\u0456\u0431\u043d\u0438\u043a\u0456\u0432 \u0456 \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0445 \u043f\u0440\u0430\u0446\u044c \u0437 \u0435\u0442\u0438\u043a\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0430 PR \u2013 &#8220;\u0415\u0442\u0438\u043a\u0430\u00a0<span style=\"font-family: var( --e-global-typography-text-font-family ), montserrat; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">\u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0457 \u0434\u0456\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456&#8221; (2008 \u0440.), &#8220;\u0415\u0442\u0438\u043a\u0430 PR-\u0434\u0456\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456&#8221; (2021), \u043c\u043e\u043d\u043e\u0433\u0440\u0430\u0444\u0456\u0457 &#8220;\u0415\u0442\u0438\u043a\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u044f\u043a\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), montserrat; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">\u0435\u0441\u0442\u0438\u043c\u0430\u0446\u0456\u0439\u043d\u0438\u0439 \u043e\u0440\u0456\u0454\u043d\u0442\u0438\u0440 \u0441\u0443\u0447\u0430\u0441\u043d\u043e\u0433\u043e \u0441\u0443\u0441\u043f\u0456\u043b\u044c\u0441\u0442\u0432\u0430&#8221; (2013, 2021), \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0445 \u0441\u0442\u0430\u0442\u0435\u0439 \u0437 \u0442\u0435\u043c\u0438 \u0432\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), montserrat; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">\u0430\u0432\u0442\u043e\u0440\u0438\u0442\u0435\u0442\u043d\u0438\u0445 \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0445 \u043c\u0435\u0434\u0456\u0430.\u00a0<\/span><\/p><p><span style=\"font-family: var( --e-global-typography-text-font-family ), montserrat; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">\u0411\u0430\u0433\u0430\u0442\u043e\u043b\u0456\u0442\u043d\u0456 \u0441\u0442\u0443\u0434\u0456\u0457 \u0437 \u0456\u0441\u0442\u043e\u0440\u0456\u0457 PR \u0437\u043d\u0430\u0439\u0448\u043b\u0438 \u0448\u043b\u044f\u0445 \u0443 \u0441\u0435\u0440\u0456\u0457 \u0444\u0443\u043d\u0434\u0430\u043c\u0435\u043d\u0442\u0430\u043b\u044c\u043d\u0438\u0445 \u043d\u0430\u0432\u0447\u0430\u043b\u044c\u043d\u0438\u0445\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), montserrat; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">\u043f\u043e\u0441\u0456\u0431\u043d\u0438\u043a\u0456\u0432, \u043f\u0435\u0440\u0448\u0438\u0439 \u0437 \u044f\u043a\u0438\u0445 \u2013 &#8220;\u0406\u0441\u0442\u043e\u0440\u0456\u044f PR: \u0404\u0432\u0440\u043e\u043f\u0430 (\u0441\u0442\u0430\u0440\u043e\u0434\u0430\u0432\u043d\u0456\u0441\u0442\u044c \u2013 \u043d\u043e\u0432\u0456 \u0447\u0430\u0441\u0438)&#8221;, &#8220;&#8221;<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), montserrat; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">\u0406\u0441\u0442\u043e\u0440\u0456\u044f PR: \u0421\u0428\u0410&#8221;, &#8220;\u0406\u0441\u0442\u043e\u0440\u0456\u044f PR: \u0423\u043a\u0440\u0430\u0457\u043d\u0430&#8221; \u2013 \u0433\u043e\u0442\u0443\u044e\u0442\u044c\u0441\u044f \u0434\u043e \u0434\u0440\u0443\u043a\u0443.<\/span><\/p><p><span style=\"font-family: var( --e-global-typography-text-font-family ), montserrat; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">\u041d\u0430 \u043a\u0430\u0444\u0435\u0434\u0440\u0456 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0430 \u0437\u0432\u2019\u044f\u0437\u043a\u0456\u0432 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e \u0406\u043d\u0441\u0442\u0438\u0442\u0443\u0442\u0443 \u0436\u0443\u0440\u043d\u0430\u043b\u0456\u0441\u0442\u0438\u043a\u0438 \u041a\u0438\u0457\u0432\u0441\u044c\u043a\u043e\u0433\u043e\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), montserrat; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">\u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0443 \u0456\u043c\u0435\u043d\u0456 \u0422\u0430\u0440\u0430\u0441\u0430 \u0428\u0435\u0432\u0447\u0435\u043d\u043a\u0430 \u043f\u0440\u0430\u0446\u044e\u0454 \u0437 2004 \u0440\u043e\u043a\u0443. \u0412\u0438\u043a\u043b\u0430\u0434\u0430\u0454\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), montserrat; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">\u0434\u0438\u0441\u0446\u0438\u043f\u043b\u0456\u043d\u0438 &#8220;\u0415\u0442\u0438\u043a\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0457 \u0442\u0430 PR-\u0434\u0456\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456&#8221;; &#8220;\u041f\u0440\u043e\u0444\u0435\u0441\u0456\u0439\u043d\u0456 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0457 \u0442\u0430 PR-<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), montserrat; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">\u0434\u0456\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456&#8221;, &#8220;\u0406\u0441\u0442\u043e\u0440\u0456\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0438&#8221; &#8220;\u0406\u0441\u0442\u043e\u0440\u0456\u044f \u0437\u0432\u2019\u044f\u0437\u043a\u0456\u0432 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e \u0442\u0430 PR&#8221;; &#8220;\u0417\u0430\u0440\u0443\u0431\u0456\u0436\u043d\u0430\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), montserrat; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">\u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0442\u0430 PR&#8221;; &#8220;\u041d\u0430\u0442\u0438\u0432\u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430&#8221;; &#8220;\u041f\u0441\u0438\u0445\u043e\u043b\u043e\u0433\u0456\u044f \u0444\u043e\u0440\u043c\u0443\u0432\u0430\u043d\u043d\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u0442\u0430 PR-<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), montserrat; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">\u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443&#8221;, &#8220;\u0421\u0435\u043c\u0456\u043e\u0442\u0438\u043a\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438&#8221;.\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), montserrat; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">\u041c\u0430\u0454 \u043f\u043e\u043d\u0430\u0434 100 \u043f\u0443\u0431\u043b\u0456\u043a\u0430\u0446\u0456\u0439, \u0437 \u043d\u0438\u0445 87 \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0445 \u0442\u0430 13 \u043d\u0430\u0432\u0447\u0430\u043b\u044c\u043d\u043e-\u043c\u0435\u0442\u043e\u0434\u0438\u0447\u043d\u0438\u0445\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), montserrat; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">\u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0443.<\/span><\/p><p>\u041d\u0430\u0443\u043a\u043e\u0432\u0443 \u0456 \u0432\u0438\u043a\u043b\u0430\u0434\u0430\u0446\u044c\u043a\u0443 \u0434\u0456\u044f\u043b\u044c\u043d\u0456\u0441\u0442\u044c \u043f\u043e\u0454\u0434\u043d\u0443\u0454 \u0456\u0437 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u043e\u044e: \u0442\u0440\u0438\u0432\u0430\u043b\u0438\u0439 \u0447\u0430\u0441\u00a0<span style=\"font-family: var( --e-global-typography-text-font-family ), montserrat; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">\u0441\u043f\u0456\u0432\u043f\u0440\u0430\u0446\u044e\u0432\u0430\u043b\u0430 \u0437 \u043f\u0440\u043e\u0432\u0456\u0434\u043d\u0438\u043c\u0438 \u0432\u0438\u0434\u0430\u0432\u043d\u0438\u0446\u0442\u0432\u0430\u043c\u0438 \u0423\u043a\u0440\u0430\u0457\u043d\u0438, \u043e\u0447\u043e\u043b\u044e\u0432\u0430\u043b\u0430 \u0434\u043e\u0431\u0440\u043e\u0447\u0438\u043d\u043d\u0438\u0439 \u0444\u043e\u043d\u0434 &#8220;<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), montserrat; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">\u041a\u043d\u0438\u0433\u0438 \u0423\u043a\u0440\u0430\u0457\u043d\u0438&#8221; (\u043f\u0456\u0434 \u0435\u0433\u0456\u0434\u043e\u044e \u041c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u043e\u0433\u043e \u0444\u043e\u043d\u0434\u0443 &#8220;\u0412\u0456\u0434\u0440\u043e\u0434\u0436\u0435\u043d\u043d\u044f&#8221;).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f3bac98 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f3bac98\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-10f1fdd\" data-id=\"10f1fdd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b15293 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7b15293\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1853ff4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1853ff4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-734bde0\" data-id=\"734bde0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0dedf1 elementor-widget-tablet__width-auto staff-photo elementor-widget elementor-widget-image\" data-id=\"a0dedf1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"439\" src=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/09\/photo_2025-09-25_12-23-28-1024x703.jpg\" class=\"attachment-large size-large wp-image-2888\" alt=\"\" srcset=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/09\/photo_2025-09-25_12-23-28-1024x703.jpg 1024w, http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/09\/photo_2025-09-25_12-23-28-300x206.jpg 300w, http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/09\/photo_2025-09-25_12-23-28-768x527.jpg 768w, http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/09\/photo_2025-09-25_12-23-28.jpg 1280w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8ea945 elementor-grid-tablet-0 e-grid-align-tablet-left elementor-shape-circle e-grid-align-left elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"d8ea945\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-d6c39a8\" href=\"https:\/\/www.researchgate.net\/profile\/Olena-Derevianko?ev=hdr_xprf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\"><\/span>\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"399\" height=\"390\" viewBox=\"0 0 399 390\" fill=\"none\"><path d=\"M244.117 386.497C209.856 379.788 189.491 359.902 137.5 282.755C120.249 256.879 120.249 256.879 103.478 255.681C78.8003 254.004 80.717 249.691 81.4358 304.078C82.3941 365.892 81.6754 364.455 117.374 370.444C126.718 371.882 127.437 372.601 127.437 378.111C127.437 384.341 127.437 384.341 64.6645 384.82C5.72536 385.299 1.89192 385.059 0.693967 381.466C-1.70193 374.517 1.89191 371.163 14.8298 368.767C29.4447 366.132 37.1116 360.142 39.0283 350.079C39.9867 346.246 40.2263 294.494 39.7471 235.076C39.0284 110.25 40.4659 117.677 17.4653 112.646C3.08986 109.531 -1.46235 106.177 0.454371 100.427C1.89191 96.5932 5.00658 96.3536 70.4146 95.1557C167.688 93.2389 185.897 96.3536 211.773 119.354C238.846 143.553 242.68 180.45 221.117 211.357C211.533 225.253 192.366 240.108 177.511 245.618C170.563 248.254 164.813 251.129 164.813 252.087C164.813 254.962 186.855 286.348 200.512 303.12C236.93 347.444 256.576 364.694 276.941 369.965C289.639 373.32 293.233 376.913 289.639 383.143C285.806 389.612 266.639 391.049 244.117 386.497ZM152.354 227.649C200.272 208.002 203.866 142.115 158.344 122.708C146.604 117.677 143.49 117.437 114.02 117.437C82.1545 117.437 82.1545 117.438 81.6754 172.783C81.1962 203.211 81.4358 229.566 82.1545 231.003C84.3108 236.034 138.219 233.399 152.354 227.649ZM319.349 159.366C282.212 152.418 269.993 129.657 271.91 71.1967C272.868 38.852 275.504 29.9872 287.962 16.5702C310.005 -7.14924 364.631 -4.99293 384.757 20.4036C393.382 31.1851 392.663 34.5394 380.684 38.1333C371.34 41.2479 371.34 41.2479 362.714 32.6227C342.349 12.9763 307.129 20.164 300.9 45.5605C297.785 56.8213 298.025 104.5 301.14 115.281C309.525 145.709 360.079 145.709 368.704 115.281C373.975 95.8744 372.777 94.4369 349.537 93.2389C338.276 92.7597 338.276 92.7597 338.276 83.4157C338.276 74.3113 338.276 74.3113 365.11 73.5925C399.851 72.8738 399.372 72.3946 397.694 97.7911C395.538 129.657 386.913 144.99 366.069 154.095C352.412 159.845 333.724 162.001 319.349 159.366Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-91cbd0a\" href=\"https:\/\/scholar.google.com\/citations?hl=ru&#038;user=0nlWRL8AAAAJ&#038;view_op=list_works&#038;gmla=APjjwubyh2SRaamOBYJy4xvJqLJjqc3yxEWYjJv2Kv2ebhIAMYCBjTBUQ1rSNNKSVdJpBsffP6e8AbEIQx6zjlHBMpQE8WWsOXtLphQccBz09vXMmv_pMYUorE_mAU0-17JQzWvTh9C3huPRQbkovfipCsh9c8xDWPWWEx3H_lj0Pir8Ne5tBDFE17sEUR0nPYnXgLHlfdLAJvJr\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\"><\/span>\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"287\" height=\"322\" viewBox=\"0 0 287 322\" fill=\"none\"><path d=\"M107 0L0 94H69C74 139 110 158 147 161C140 179 143 188 154 200C111 201 51 226 51 267C55 312 114 321 143 321C181 322 224 302 233 267C237 232 223 213 202 196C179 178 174 168 181 156C196 139 216 129 220 105C222 88 218 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301.144H192.725C276.158 301.144 295.283 237.792 295.283 206.236C295.283 154.837 262.531 111.328 190.812 111.328H134.155V301.144Z\" fill=\"white\"><\/path><path d=\"M49.0484 24.7874C49.0484 37.9358 38.2906 48.9327 24.9031 48.9327C11.5156 48.9327 0.757812 37.9358 0.757812 24.7874C0.757812 11.3999 11.5156 0.64209 24.9031 0.64209C38.2906 0.64209 49.0484 11.639 49.0484 24.7874Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-ab25900\" data-id=\"ab25900\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-901d7d1 elementor-widget elementor-widget-text-editor\" data-id=\"901d7d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 14pt;\">\u0414\u0435\u0440\u0435\u0432&#8217;\u044f\u043d\u043a\u043e \u041e\u043b\u0435\u043d\u0430 \u0413\u0435\u043e\u0440\u0433\u0456\u0457\u0432\u043d\u0430<\/span><\/p><p><em>\u0414\u043e\u043a\u0442\u043e\u0440 \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u0447\u043d\u0438\u0445 \u043d\u0430\u0443\u043a \u0456 \u043f\u043e\u043b\u0456\u0442\u0438\u0447\u043d\u043e\u0457 \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u0457, \u043f\u0440\u043e\u0444\u0435\u0441\u043e\u0440<\/em><\/p><p><a href=\"mailto:oltarzhevskyi@knu.ua\">olena.derevianko@knu.ua<\/a><\/p><p>\u041e\u0434\u043d\u0430 \u0437 \u043d\u0430\u0439\u0430\u0432\u0442\u043e\u0440\u0438\u0442\u0435\u0442\u043d\u0456\u0448\u0438\u0445 \u0432\u0447\u0435\u043d\u0438\u0445-\u043c\u0435\u0442\u043e\u0434\u043e\u043b\u043e\u0433\u0456\u0432 \u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u043e\u0457 \u0448\u043a\u043e\u043b\u0438 \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0456\u0439\u043d\u043e\u0433\u043e \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442\u0443. \u0410\u0432\u0442\u043e\u0440\u043a\u0430 \u043c\u0430\u0439\u0436\u0435 300 \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0445 \u0456 \u043d\u0430\u0443\u043a\u043e\u0432\u043e-\u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u0438\u0445 \u0441\u0442\u0430\u0442\u0435\u0439 \u0443 \u0440\u0456\u0437\u043d\u0438\u0445 \u0417\u041c\u0406, \u0430 \u0442\u0430\u043a\u043e\u0436 \u043d\u0430\u0443\u043a\u043e\u0432\u043e\u0457 \u043c\u043e\u043d\u043e\u0433\u0440\u0430\u0444\u0456\u0457 \u00abGeneral Theory of Reputation\u00bb, \u044f\u043a\u0430, \u0437\u043e\u043a\u0440\u0435\u043c\u0430, \u0431\u0443\u043b\u0430 \u0432\u0438\u0434\u0430\u043d\u0430 \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e \u0456 \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u043e\u0432\u0430\u043d\u0430 \u043d\u0430 London Book Fair. \u0421\u043f\u0456\u0432\u0430\u0432\u0442\u043e\u0440\u043a\u0430 \u043d\u0438\u0437\u043a\u0438 \u043f\u0456\u0434\u0440\u0443\u0447\u043d\u0438\u043a\u0456\u0432 \u0456 \u043d\u0430\u0432\u0447\u0430\u043b\u044c\u043d\u0438\u0445 \u043f\u043e\u0441\u0456\u0431\u043d\u0438\u043a\u0456\u0432 \u0434\u043b\u044f \u0441\u0442\u0443\u0434\u0435\u043d\u0442\u0456\u0432 \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u0447\u043d\u0438\u0445 \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0435\u0439.<br \/>\u0404 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0443\u044e\u0447\u0438\u043c \u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u043d\u0442\u043e\u043c \u0437 \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0456\u0454\u044e \u0443 \u0431\u0456\u0437\u043d\u0435\u0441\u0456 \u0456 \u043f\u043e\u043b\u0456\u0442\u0438\u0446\u0456, \u0432\u0435\u0434\u0435 \u0430\u043a\u0442\u0438\u0432\u043d\u0443 \u043f\u0440\u043e\u0441\u0432\u0456\u0442\u043d\u0438\u0446\u044c\u043a\u0443 \u0456 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0443 \u0434\u0456\u044f\u043b\u044c\u043d\u0456\u0441\u0442\u044c.<\/p><p>\u0423 \u0434\u0456\u043b\u043e\u0432\u0456\u0439 \u0436\u0443\u0440\u043d\u0430\u043b\u0456\u0441\u0442\u0438\u0446\u0456 \u0442\u0430 PR \u0437 1998 \u0440. \u041f\u043e\u0447\u0438\u043d\u0430\u044e\u0447\u0438 \u0437 2003 \u0440. \u2013 \u0441\u043f\u0456\u0432\u0437\u0430\u0441\u043d\u043e\u0432\u043d\u0438\u043a \u0456 \u043f\u0430\u0440\u0442\u043d\u0435\u0440 \u0410\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430 PR-Service, \u0432\u0438\u0437\u043d\u0430\u043d\u043e\u0433\u043e \u043b\u0456\u0434\u0435\u0440\u0430 \u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u043e\u0433\u043e PR-\u0440\u0438\u043d\u043a\u0443 \u0437\u0433\u0456\u0434\u043d\u043e \u0437 \u0433\u0430\u043b\u0443\u0437\u0435\u0432\u0438\u043c\u0438 \u0440\u0435\u0439\u0442\u0438\u043d\u0433\u0430\u043c\u0438. \u041d\u0430 \u043f\u043e\u0447\u0430\u0442\u043a\u0443 2007 \u0440. \u0431\u0443\u043b\u0430 \u043e\u0431\u0440\u0430\u043d\u0430 \u0432\u0456\u0446\u0435\u043f\u0440\u0435\u0437\u0438\u0434\u0435\u043d\u0442\u043e\u043c \u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u043e\u0457 PR-\u041b\u0456\u0433\u0438. \u0412\u0436\u0435 \u0443 2009 \u0440. \u043e\u0442\u0440\u0438\u043c\u0430\u043b\u0430 \u0437\u0432\u0430\u043d\u043d\u044f \u00ab\u041b\u044e\u0434\u0438\u043d\u0430-\u0431\u0440\u0435\u043d\u0434\u00bb \u0432 \u043d\u043e\u043c\u0456\u043d\u0430\u0446\u0456\u0457 \u00ab\u0410\u0433\u0435\u043d\u0442\u0441\u044c\u043a\u0438\u0439 PR\u00bb \u0437\u0430 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u043c\u0438 \u043e\u043f\u0438\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0438\u0445 PR-\u0444\u0430\u0445\u0456\u0432\u0446\u0456\u0432, \u043e\u0440\u0433\u0430\u043d\u0456\u0437\u043e\u0432\u0430\u043d\u043e\u0433\u043e Marketing Media Review.<br \/>\u0413\u043e\u043b\u043e\u0432\u0430 \u041e\u0440\u0433\u043a\u043e\u043c\u0456\u0442\u0435\u0442\u0443 \u0449\u043e\u0440\u0456\u0447\u043d\u043e\u0433\u043e \u041c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u043e\u0433\u043e \u0444\u043e\u0440\u0443\u043c\u0443 PRNext \u0437 2013 \u0440. \u041f\u043e\u0447\u0438\u043d\u0430\u044e\u0447\u0438 \u0437 2015 \u0440., \u0454 \u0433\u043e\u043b\u043e\u0432\u043e\u044e \u041e\u0440\u0433\u043a\u043e\u043c\u0456\u0442\u0435\u0442\u0443 \u041d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0440\u0435\u0439\u0442\u0438\u043d\u0433\u0443 \u044f\u043a\u043e\u0441\u0442\u0456 \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u043e\u044e \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0456\u0454\u044e \u00ab\u0420\u0435\u043f\u0443\u0442\u0430\u0446\u0456\u0439\u043d\u0456 \u0410\u041a\u0422\u0418\u0412\u0456\u0441\u0442\u0438\u00bb, \u044f\u043a\u0438\u0439 \u0441\u043a\u043b\u0430\u0434\u0430\u0454\u0442\u044c\u0441\u044f \u0437\u0430 \u043c\u0435\u0442\u043e\u0434\u043e\u043b\u043e\u0433\u0456\u0454\u044e, \u0440\u043e\u0437\u0440\u043e\u0431\u043b\u0435\u043d\u043e\u044e \u041e\u043b\u0435\u043d\u0438 \u0414\u0435\u0440\u0435\u0432\u2019\u044f\u043d\u043a\u043e. \u0427\u043b\u0435\u043d \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u043d\u0438\u0445 \u0436\u0443\u0440\u0456 \u0440\u0435\u0439\u0442\u0438\u043d\u0433\u043e\u0432\u0438\u0445 \u043f\u0440\u043e\u0435\u043a\u0442\u0456\u0432 <a href=\"http:\/\/delo.ua\">delo.ua<\/a> \u0456 MMR \u0437 \u043e\u0446\u0456\u043d\u044e\u0432\u0430\u043d\u043d\u044f PR-\u043f\u0440\u043e\u0454\u043a\u0442\u0456\u0432 \u0442\u0430 \u0456\u043d\u0448\u0438\u0445 \u0435\u043b\u0435\u043c\u0435\u043d\u0442\u0456\u0432 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u0438\u0445 \u0441\u0438\u0441\u0442\u0435\u043c \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0456\u0439\u043d\u043e\u0433\u043e \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442\u0443.<\/p><p>\u0417 2018 \u0440. \u0432\u0445\u043e\u0434\u0438\u0442\u044c \u0434\u043e \u043a\u0435\u0440\u0456\u0432\u043d\u043e\u0433\u043e \u0441\u043a\u043b\u0430\u0434\u0443 \u0410\u0441\u043e\u0446\u0456\u0430\u0446\u0456\u0457 \u043f\u0440\u043e\u0444\u0435\u0441\u0456\u043e\u043d\u0430\u043b\u0456\u0432 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u043e\u0457 \u0431\u0435\u0437\u043f\u0435\u043a\u0438 \u0423\u043a\u0440\u0430\u0457\u043d\u0438 \u044f\u043a \u0433\u043e\u043b\u043e\u0432\u0430 \u041a\u043e\u043c\u0456\u0442\u0435\u0442\u0443 \u043a\u0440\u0438\u0437\u043e\u0432\u0438\u0445 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439. \u0423 2019 \u0440\u043e\u0446\u0456 \u0441\u0442\u0430\u043b\u0430 \u043f\u0435\u0440\u0448\u0438\u043c \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043d\u0438\u043a\u043e\u043c \u043a\u0440\u0430\u0457\u043d \u0421\u0445\u0456\u0434\u043d\u043e\u0457 \u0404\u0432\u0440\u043e\u043f\u0438 \u0432 \u043a\u043e\u043c\u0430\u043d\u0434\u0456 \u0432\u0456\u0434\u043e\u043c\u043e\u0433\u043e \u0430\u043d\u0430\u043b\u0456\u0442\u0438\u0447\u043d\u043e\u0433\u043e \u0446\u0435\u043d\u0442\u0440\u0443 Centre for European Democracy Studies (\u0411\u0435\u043b\u044c\u0433\u0456\u044f, \u0411\u0440\u044e\u0441\u0441\u0435\u043b\u044c).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f06e879 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f06e879\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-458cf0f\" data-id=\"458cf0f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0e384e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c0e384e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f3629d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f3629d8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-bf74f59\" data-id=\"bf74f59\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d877ce elementor-widget-tablet__width-auto staff-photo elementor-widget elementor-widget-image\" data-id=\"1d877ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"312\" height=\"477\" src=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/02\/Romat_E.V.png\" class=\"attachment-large size-large wp-image-1441\" alt=\"\" srcset=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/02\/Romat_E.V.png 312w, http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/02\/Romat_E.V-196x300.png 196w\" sizes=\"(max-width: 312px) 100vw, 312px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04ed6be elementor-grid-tablet-0 e-grid-align-tablet-left elementor-shape-circle e-grid-align-left elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"04ed6be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-91cbd0a\" href=\"https:\/\/scholar.google.com\/citations?hl=uk&#038;user=bAGXW0EAAAAJ\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\"><\/span>\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"287\" height=\"322\" viewBox=\"0 0 287 322\" fill=\"none\"><path d=\"M107 0L0 94H69C74 139 110 158 147 161C140 179 143 188 154 200C111 201 51 226 51 267C55 312 114 321 143 321C181 322 224 302 233 267C237 232 223 213 202 196C179 178 174 168 181 156C196 139 216 129 220 105C222 88 218 77 214 62L259 24L258 40C255 42 253 46 253 49V152C255 165 275 163 276 152V49C276 46 274 42 271 41V16L287 0H107ZM165 141C104 151 78 54 127 42C183 31 210 128 165 141ZM160 214C220 227 221 277 170 292C126 301 88 288 89 262C89 237 124 214 160 214Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-8fb83fb\" href=\"https:\/\/orcid.org\/0000-0002-5028-1379\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\"><\/span>\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"334\" height=\"335\" viewBox=\"0 0 334 335\" fill=\"none\"><path d=\"M43.311 334.134H6.49533V78.0984H43.311V193.805V334.134Z\" fill=\"white\"><\/path><path d=\"M97.3391 78.0984H196.789C291.458 78.0984 333.055 145.753 333.055 206.236C333.055 271.978 281.656 334.373 197.267 334.373H97.3391V78.0984ZM134.155 301.144H192.725C276.158 301.144 295.283 237.792 295.283 206.236C295.283 154.837 262.531 111.328 190.812 111.328H134.155V301.144Z\" fill=\"white\"><\/path><path d=\"M49.0484 24.7874C49.0484 37.9358 38.2906 48.9327 24.9031 48.9327C11.5156 48.9327 0.757812 37.9358 0.757812 24.7874C0.757812 11.3999 11.5156 0.64209 24.9031 0.64209C38.2906 0.64209 49.0484 11.639 49.0484 24.7874Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-6c35dfa\" href=\"https:\/\/www.scopus.com\/authid\/detail.uri?authorId=57203899485\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\"><\/span>\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"406\" height=\"272\" viewBox=\"0 0 406 272\" fill=\"none\"><path d=\"M406 255.415L403.632 225.354C379.508 238.413 353.812 243.556 328.099 243.556C271.952 243.556 227.275 196.494 227.275 134.021C227.275 67.9949 271.174 27.2765 322.567 27.2765C354.996 27.2765 379.914 32.4022 403.632 45.4619L406 15.807C384.245 5.52165 366.466 0.768066 326.525 0.768066C249.825 0.768066 191.7 60.4839 191.7 136.389C191.7 223.002 260.889 270.437 325.341 270.437C357.754 270.437 384.651 266.089 406 255.415ZM153.028 196.883C153.028 159.328 119.804 142.327 87.7806 123.346C62.8623 108.324 36.3708 98.0389 36.3708 70.3632C36.3708 49.8095 51.4097 27.2596 81.0647 27.2596C106.761 27.2596 124.54 31.2181 147.09 44.6668L149.07 13.4217C128.11 4.72657 113.088 0.768066 79.0854 0.768066C30.45 0.768066 0.795083 32.4022 0.795083 72.7316C0.795083 113.061 36.3708 130.468 68.8001 150.227C92.9232 164.86 118.231 174.756 118.231 200.841C118.231 226.149 95.6807 244.334 68.8001 244.334C42.3086 244.334 24.9182 238.413 4.75358 226.149L0 257.394C20.5537 266.867 41.5135 271.232 70.3733 271.232C110.72 271.232 153.028 246.313 153.028 196.883Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-7b13b07\" href=\"https:\/\/www.linkedin.com\/in\/%D1%94%D0%B2%D0%B3%D0%B5%D0%BD%D1%96%D0%B9-%D1%80%D0%BE%D0%BC%D0%B0%D1%82-72039b3a\/?originalSubdomain=ua\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-093d8e2\" data-id=\"093d8e2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d81965 elementor-widget elementor-widget-text-editor\" data-id=\"3d81965\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 14pt;\">\u0420\u043e\u043c\u0430\u0442 \u0404\u0432\u0433\u0435\u043d\u0456\u0439 \u0412\u0456\u043a\u0442\u043e\u0440\u043e\u0432\u0438\u0447<\/span><\/p><p><em><span style=\"font-family: var( --e-global-typography-text-font-family ), montserrat; font-size: 1rem; font-weight: var( --e-global-typography-text-font-weight );\">\u0434\u043e\u043a\u0442\u043e\u0440 \u043d\u0430\u0443\u043a \u0437 \u0434\u0435\u0440\u0436\u0430\u0432\u043d\u043e\u0433\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f, \u043f\u0440\u043e\u0444\u0435\u0441\u043e\u0440<\/span><\/em><\/p><p><a href=\"mailto:romat@knu.ua\">romat@knu.ua<\/a><\/p><p>\u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0438\u0439 \u0432\u0447\u0435\u043d\u0438\u0439 \u0443 \u0433\u0430\u043b\u0443\u0437\u0456 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0442\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438\u0445 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439 (\u0443 \u0442.\u0447. \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0430 PR). \u0414\u043e\u043a\u0442\u043e\u0440 \u043d\u0430\u0443\u043a \u0437 \u0434\u0435\u0440\u0436\u0430\u0432\u043d\u043e\u0433\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f (2004), \u0430\u043a\u0430\u0434\u0435\u043c\u0456\u043a \u0410\u043a\u0430\u0434\u0435\u043c\u0456\u0457 \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u0447\u043d\u0438\u0445 \u043d\u0430\u0443\u043a \u0423\u043a\u0440\u0430\u0457\u043d\u0438. \u0406\u0437 2020 \u0440. \u2013 \u043f\u0440\u043e\u0444\u0435\u0441\u043e\u0440 \u043a\u0430\u0444\u0435\u0434\u0440\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0430 \u0437\u0432\u2019\u044f\u0437\u043a\u0456\u0432 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e \u041d\u041d\u0406\u0416 \u041a\u0438\u0457\u0432\u0441\u044c\u043a\u043e\u0433\u043e \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0443 \u0456\u043c\u0435\u043d\u0456 \u0422\u0430\u0440\u0430\u0441\u0430 \u0428\u0435\u0432\u0447\u0435\u043d\u043a\u0430. \u0413\u043e\u043b\u043e\u0432\u0430 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u043e\u0457 \u043f\u0440\u043e\u0444\u0435\u0441\u0456\u0439\u043d\u043e\u0457 \u043e\u0440\u0433\u0430\u043d\u0456\u0437\u0430\u0446\u0456\u0457, \u0442\u0432\u043e\u0440\u0447\u043e\u0457 \u0441\u043f\u0456\u043b\u043a\u0438 \u2013 \u0421\u043f\u0456\u043b\u043a\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0456\u0441\u0442\u0456\u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0438 (\u0437 2007 \u0440.), \u0433\u043e\u043b\u043e\u0432\u043d\u0438\u0439 \u0440\u0435\u0434\u0430\u043a\u0442\u043e\u0440 \u0436\u0443\u0440\u043d\u0430\u043b\u0443 \u00ab\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0456 \u0440\u0435\u043a\u043b\u0430\u043c\u0430\u00bb, \u0430\u0432\u0442\u043e\u0440 \u043f\u043e\u043d\u0430\u0434 30 \u043f\u0456\u0434\u0440\u0443\u0447\u043d\u0438\u043a\u0456\u0432, \u043f\u043e\u0441\u0456\u0431\u043d\u0438\u043a\u0456\u0432 \u0442\u0430 \u043c\u043e\u043d\u043e\u0433\u0440\u0430\u0444\u0456\u0439 \u0456\u0437 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0430\u0442\u0438\u043a\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0438, \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443, \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438\u0445 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439, \u043e\u0440\u0433\u0430\u043d\u0456\u0437\u0430\u0442\u043e\u0440 \u0437\u0430\u0433\u0430\u043b\u044c\u043d\u043e\u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0445 \u0444\u0435\u0441\u0442\u0438\u0432\u0430\u043b\u0456\u0432, \u0437\u043e\u043a\u0440\u0435\u043c\u0430, \u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u043e\u0433\u043e \u0441\u0442\u0443\u0434\u0435\u043d\u0442\u0441\u044c\u043a\u043e\u0433\u043e \u0444\u0435\u0441\u0442\u0438\u0432\u0430\u043b\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u0438 (\u0423\u0421\u0424\u0420), \u0449\u043e \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u0442\u044c\u0441\u044f \u0437 2004 \u0440. \u0423 \u043b\u0438\u0441\u0442\u043e\u043f\u0430\u0434\u0456-\u0433\u0440\u0443\u0434\u043d\u0456 2022 \u0440. \u0443\u0441\u043f\u0456\u0448\u043d\u043e \u0432\u0456\u0434\u0431\u0443\u0432\u0441\u044f 17-\u0439 \u0423\u0421\u0424\u0420. \u0406\u0437 2005 \u0440. \u0434\u043e 2013 \u0440. \u0437 \u0456\u043d\u0456\u0446\u0456\u0430\u0442\u0438\u0432\u0438 \u0442\u0430 \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0457 \u0443\u0447\u0430\u0441\u0442\u0456 \u0404. \u0420\u043e\u043c\u0430\u0442\u0430 \u0449\u043e\u0440\u0456\u0447\u043d\u043e \u043e\u0440\u0433\u0430\u043d\u0456\u0437\u043e\u0432\u0443\u0432\u0430\u043b\u0438\u0441\u044f \u0442\u0430\u043a\u043e\u0436 \u0440\u0435\u0433\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0456 \u0441\u0442\u0443\u0434\u0435\u043d\u0442\u0441\u044c\u043a\u0456 \u0444\u0435\u0441\u0442\u0438\u0432\u0430\u043b\u0456 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 (\u0411\u0443\u043a\u043e\u0432\u0438\u043d\u0441\u044c\u043a\u0438\u0439, \u0414\u043e\u043d\u0435\u0446\u044c\u043a\u0438\u0439, \u0425\u0430\u0440\u043a\u0456\u0432\u0441\u044c\u043a\u0438\u0439 \u0442\u0430 \u041a\u0440\u0438\u043c\u0441\u044c\u043a\u0438\u0439). \u0423 2005 \u0440. \u0431\u0443\u043b\u043e \u0442\u0430\u043a\u043e\u0436 \u0437\u0430\u043f\u043e\u0447\u0430\u0442\u043a\u043e\u0432\u0430\u043d\u043e \u0449\u043e\u0440\u0456\u0447\u043d\u0438\u0439 \u041d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0444\u0435\u0441\u0442\u0438\u0432\u0430\u043b\u044c \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u043e\u0457 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 (\u041d\u0424\u0421\u0420). \u0423 2020 \u0440. \u0431\u0443\u043b\u043e \u0443\u0441\u043f\u0456\u0448\u043d\u043e \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u043e 12-\u0439 \u041d\u0424\u0421\u0420.<\/p><p>\u0404\u0432\u0433\u0435\u043d \u0420\u043e\u043c\u0430\u0442 \u0454 \u0437\u0430\u0441\u043d\u043e\u0432\u043d\u0438\u043a\u043e\u043c \u043d\u0430\u0443\u043a\u043e\u0432\u043e\u0457 \u0448\u043a\u043e\u043b\u0438 \u0443 \u0441\u0444\u0435\u0440\u0456 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443. \u041f\u0456\u0434 \u0439\u043e\u0433\u043e \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u043c \u043a\u0435\u0440\u0456\u0432\u043d\u0438\u0446\u0442\u0432\u043e\u043c \u0437\u0430\u0445\u0438\u0441\u0442\u0438\u043b\u0438 \u0434\u0438\u0441\u0435\u0440\u0442\u0430\u0446\u0456\u0457 10 \u043a\u0430\u043d\u0434\u0438\u0434\u0430\u0442\u0456\u0432 \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u0447\u043d\u0438\u0445 \u043d\u0430\u0443\u043a \u0442\u0430 \u0434\u0432\u0430 \u0434\u043e\u043a\u0442\u043e\u0440\u0430 \u0444\u0456\u043b\u043e\u0441\u043e\u0444\u0456\u0457 (PhD). \u0429\u0435 \u0434\u0432\u0430 \u043a\u0430\u043d\u0434\u0438\u0434\u0430\u0442\u0438 \u043d\u0430\u0443\u043a \u0442\u0430 \u0434\u0432\u0430 \u0434\u043e\u043a\u0442\u043e\u0440\u0430 \u043d\u0430\u0443\u043a \u0437\u0430\u0445\u0438\u0441\u0442\u0438\u043b\u0438\u0441\u044f \u043f\u0456\u0434 \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u043c \u043a\u0435\u0440\u0456\u0432\u043d\u0438\u0446\u0442\u0432\u043e\u043c \u0404. \u0420\u043e\u043c\u0430\u0442\u0430 \u0443 \u0433\u0430\u043b\u0443\u0437\u0456 \u043d\u0430\u0443\u043a \u0437 \u0434\u0435\u0440\u0436\u0430\u0432\u043d\u043e\u0433\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f.<\/p><p>\u0423 2015 \u2013 2017 \u0440\u0440. \u0431\u0440\u0430\u0432 \u0443\u0447\u0430\u0441\u0442\u044c \u0443 \u0440\u043e\u0431\u043e\u0442\u0456 \u0413\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u043e\u0457 \u0420\u0430\u0434\u0438 \u041c\u0456\u043d\u0456\u0441\u0442\u0435\u0440\u0441\u0442\u0432\u0430 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0439\u043d\u043e\u0457 \u043f\u043e\u043b\u0456\u0442\u0438\u043a\u0438 \u0423\u043a\u0440\u0430\u0457\u043d\u0438. \u0417 2017 \u0440. \u0431\u0435\u0440\u0435 \u0443\u0447\u0430\u0441\u0442\u044c \u0443 \u0440\u043e\u0431\u043e\u0442\u0456 \u0413\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u043e\u0457 \u0420\u0430\u0434\u0438 \u041a\u043e\u043c\u0456\u0442\u0435\u0442\u0443 \u0437 \u043f\u0438\u0442\u0430\u043d\u044c \u0441\u0432\u043e\u0431\u043e\u0434\u0438 \u0441\u043b\u043e\u0432\u0430 \u0412\u0435\u0440\u0445\u043e\u0432\u043d\u043e\u0457 \u0420\u0430\u0434\u0438 \u0423\u043a\u0440\u0430\u0457\u043d\u0438.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b4f917 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b4f917\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8aea364\" data-id=\"8aea364\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1efd231 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1efd231\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7502728 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7502728\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5185a7a\" data-id=\"5185a7a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca5ecdd elementor-widget-tablet__width-auto staff-photo elementor-widget elementor-widget-image\" data-id=\"ca5ecdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2023\/03\/Tsykhovska-Ellina.jpg\" class=\"attachment-large size-large wp-image-706\" alt=\"\" srcset=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2023\/03\/Tsykhovska-Ellina.jpg 960w, http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2023\/03\/Tsykhovska-Ellina-300x300.jpg 300w, http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2023\/03\/Tsykhovska-Ellina-150x150.jpg 150w, http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2023\/03\/Tsykhovska-Ellina-768x768.jpg 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d2aa2f elementor-grid-tablet-0 e-grid-align-tablet-left elementor-shape-circle e-grid-align-left elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"6d2aa2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-2558fb6\" href=\"https:\/\/www.researchgate.net\/profile\/Ellina-Tsykhovska\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\"><\/span>\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"399\" height=\"390\" viewBox=\"0 0 399 390\" fill=\"none\"><path d=\"M244.117 386.497C209.856 379.788 189.491 359.902 137.5 282.755C120.249 256.879 120.249 256.879 103.478 255.681C78.8003 254.004 80.717 249.691 81.4358 304.078C82.3941 365.892 81.6754 364.455 117.374 370.444C126.718 371.882 127.437 372.601 127.437 378.111C127.437 384.341 127.437 384.341 64.6645 384.82C5.72536 385.299 1.89192 385.059 0.693967 381.466C-1.70193 374.517 1.89191 371.163 14.8298 368.767C29.4447 366.132 37.1116 360.142 39.0283 350.079C39.9867 346.246 40.2263 294.494 39.7471 235.076C39.0284 110.25 40.4659 117.677 17.4653 112.646C3.08986 109.531 -1.46235 106.177 0.454371 100.427C1.89191 96.5932 5.00658 96.3536 70.4146 95.1557C167.688 93.2389 185.897 96.3536 211.773 119.354C238.846 143.553 242.68 180.45 221.117 211.357C211.533 225.253 192.366 240.108 177.511 245.618C170.563 248.254 164.813 251.129 164.813 252.087C164.813 254.962 186.855 286.348 200.512 303.12C236.93 347.444 256.576 364.694 276.941 369.965C289.639 373.32 293.233 376.913 289.639 383.143C285.806 389.612 266.639 391.049 244.117 386.497ZM152.354 227.649C200.272 208.002 203.866 142.115 158.344 122.708C146.604 117.677 143.49 117.437 114.02 117.437C82.1545 117.437 82.1545 117.438 81.6754 172.783C81.1962 203.211 81.4358 229.566 82.1545 231.003C84.3108 236.034 138.219 233.399 152.354 227.649ZM319.349 159.366C282.212 152.418 269.993 129.657 271.91 71.1967C272.868 38.852 275.504 29.9872 287.962 16.5702C310.005 -7.14924 364.631 -4.99293 384.757 20.4036C393.382 31.1851 392.663 34.5394 380.684 38.1333C371.34 41.2479 371.34 41.2479 362.714 32.6227C342.349 12.9763 307.129 20.164 300.9 45.5605C297.785 56.8213 298.025 104.5 301.14 115.281C309.525 145.709 360.079 145.709 368.704 115.281C373.975 95.8744 372.777 94.4369 349.537 93.2389C338.276 92.7597 338.276 92.7597 338.276 83.4157C338.276 74.3113 338.276 74.3113 365.11 73.5925C399.851 72.8738 399.372 72.3946 397.694 97.7911C395.538 129.657 386.913 144.99 366.069 154.095C352.412 159.845 333.724 162.001 319.349 159.366Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-91cbd0a\" href=\"https:\/\/scholar.google.com.ua\/citations?user=S0bIA3IAAAAJ\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\"><\/span>\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"287\" height=\"322\" viewBox=\"0 0 287 322\" fill=\"none\"><path d=\"M107 0L0 94H69C74 139 110 158 147 161C140 179 143 188 154 200C111 201 51 226 51 267C55 312 114 321 143 321C181 322 224 302 233 267C237 232 223 213 202 196C179 178 174 168 181 156C196 139 216 129 220 105C222 88 218 77 214 62L259 24L258 40C255 42 253 46 253 49V152C255 165 275 163 276 152V49C276 46 274 42 271 41V16L287 0H107ZM165 141C104 151 78 54 127 42C183 31 210 128 165 141ZM160 214C220 227 221 277 170 292C126 301 88 288 89 262C89 237 124 214 160 214Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-8fb83fb\" href=\"https:\/\/orcid.org\/0000-0002-2524-9991\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\"><\/span>\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"334\" height=\"335\" viewBox=\"0 0 334 335\" fill=\"none\"><path d=\"M43.311 334.134H6.49533V78.0984H43.311V193.805V334.134Z\" fill=\"white\"><\/path><path d=\"M97.3391 78.0984H196.789C291.458 78.0984 333.055 145.753 333.055 206.236C333.055 271.978 281.656 334.373 197.267 334.373H97.3391V78.0984ZM134.155 301.144H192.725C276.158 301.144 295.283 237.792 295.283 206.236C295.283 154.837 262.531 111.328 190.812 111.328H134.155V301.144Z\" fill=\"white\"><\/path><path d=\"M49.0484 24.7874C49.0484 37.9358 38.2906 48.9327 24.9031 48.9327C11.5156 48.9327 0.757812 37.9358 0.757812 24.7874C0.757812 11.3999 11.5156 0.64209 24.9031 0.64209C38.2906 0.64209 49.0484 11.639 49.0484 24.7874Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-3ea4860\" href=\"https:\/\/www.webofscience.com\/wos\/author\/record\/105096\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\"><\/span>\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"46\" height=\"50\" viewBox=\"0 0 46 50\" fill=\"none\"><path d=\"M37.2 28.0001C31.1 34.1001 23.3 38.1001 14.8 39.5001C16.2 43.2001 18.1 46.8001 20.5 49.9001C30.2 47.5001 39.1 42.4001 46 35.2001C44.4 31.5001 42.3 28.1001 39.8 25.1001C39 26.1001 38.1 27.1001 37.2 28.0001Z\" fill=\"white\"><\/path><path d=\"M14.8 39.4999C11.4 30.1999 11.5 19.9999 14.9 10.6999C11 9.9999 7 9.8999 3 10.3999C0.200003 19.9999 0.199996 30.1999 2.9 39.7999C6.9 40.2999 10.9 40.1999 14.8 39.4999Z\" fill=\"white\"><\/path><path d=\"M20.7 0.300049C18.3 3.50005 16.3 7.00004 14.9 10.7C23.3 12.1 31.1 16.2 37.2 22.2C38.1 23.1 39 24.1001 39.8 25.1001C42.3 22.0001 44.4 18.6 46 15C39.1 7.80005 30.3 2.70005 20.7 0.300049Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-c3068c1\" href=\"https:\/\/univ-kiev.academia.edu\/EllinaTsykhovska\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\"><\/span>\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"289\" height=\"277\" viewBox=\"0 0 289 277\" fill=\"none\"><path d=\"M94.5391 0.0448605C118.382 0.0207772 142.224 0.0207778 166.067 0.0569028C199.253 82.9758 232.416 165.919 265.603 248.838C268.927 258.483 279.921 261.445 289 262.638V276.979C245.819 276.979 202.613 276.979 159.432 276.979C159.432 272.259 159.432 267.538 159.432 262.83C169.089 262.084 180.517 262.541 187.693 254.907C193.365 248.103 190.126 238.867 188.055 231.293C183.623 218.685 178.349 206.367 173.581 193.892C139.972 193.892 106.376 193.892 72.7798 193.892C68.5412 205.584 64.4711 217.349 59.823 228.885C56.8728 235.327 53.3687 242.01 53.9346 249.319C54.3681 253.594 57.2822 257.327 61.3162 258.856C67.915 261.638 75.1882 262.108 82.2687 262.541C82.3048 267.358 82.365 272.162 82.3048 276.979C54.8859 276.979 27.443 276.979 0 276.979C0 272.187 0 267.394 0 262.625C7.98362 261.494 17.9662 259.398 21.0488 250.825C49.4551 178.466 77.8494 106.084 106.292 33.7495C107.135 32.2082 106.954 30.4862 106.171 28.9569C102.27 19.3236 98.4286 9.6782 94.5391 0.0448605ZM82.4613 166.521C98.6453 166.557 114.829 166.545 131.001 166.545H162.273C148.715 132.78 135.18 99.0153 121.609 65.2625C108.965 99.1598 95.9841 132.949 82.4613 166.521Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-fefe2aa\" data-id=\"fefe2aa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e4005b elementor-widget elementor-widget-text-editor\" data-id=\"2e4005b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 14pt;\">\u0426\u0438\u0445\u043e\u0432\u0441\u044c\u043a\u0430 \u0415\u043b\u043b\u0456\u043d\u0430 \u0414\u043c\u0438\u0442\u0440\u0456\u0432\u043d\u0430<\/span><\/p><p><em><span style=\"font-family: var( --e-global-typography-text-font-family ), montserrat; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">\u0434\u043e\u043a\u0442\u043e\u0440\u043a\u0430 \u0444\u0456\u043b\u043e\u043b\u043e\u0433\u0456\u0447\u043d\u0438\u0445 \u043d\u0430\u0443\u043a,\u00a0<\/span>\u043f\u0440\u043e\u0444\u0435\u0441\u043e\u0440\u043a\u0430\u00a0<\/em><\/p><p><a href=\"mailto:ellina.tsykhovska@knu.ua\">ellina.tsykhovska@knu.ua<\/a><\/p><p>\u0421\u0442\u0438\u043f\u0435\u043d\u0434\u0456\u0430\u0442\u043a\u0430 \u041c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u043e\u0433\u043e \u0431\u043b\u0430\u0433\u043e\u0434\u0456\u0439\u043d\u043e\u0433\u043e \u0444\u043e\u043d\u0434\u0443 \u201c\u0421\u043c\u043e\u043b\u043e\u0441\u043a\u0438\u043f\u201d (\u0414\u043e\u043f\u043e\u043c\u043e\u0433\u043e\u0432\u0438\u0439 \u0444\u043e\u043d\u0434 \u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u043e\u0433\u043e \u0441\u0442\u0443\u0434\u0435\u043d\u0442\u0441\u0442\u0432\u0430, \u043c. \u041a\u0438\u0457\u0432, 2001-2007), \u0441\u0442\u0438\u043f\u0435\u043d\u0434\u0456\u044f \u0444\u043e\u043d\u0434\u0443 \u041a\u043e\u0440\u043e\u043b\u0435\u0432\u0438 \u042f\u0434\u0432\u0456\u0433\u0438 (\u043c. \u041a\u0440\u0430\u043a\u0456\u0432, \u041f\u043e\u043b\u044c\u0449\u0430, 2004); \u0441\u0442\u0438\u043f\u0435\u043d\u0434\u0456\u0430\u0442\u043a\u0430 \u041a\u0430\u0441\u0438 \u0456\u043c\u0435\u043d\u0456 \u042e\u0437\u0435\u0444\u0430 \u041c\u044f\u043d\u043e\u0432\u0441\u044c\u043a\u043e\u0433\u043e \u043d\u0430 \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0439 \u0441\u0442\u0430\u0436 (\u043c. \u0412\u0430\u0440\u0448\u0430\u0432\u0430, \u041f\u043e\u043b\u044c\u0449\u0430, 2007). \u0421\u043b\u0443\u0445\u0430\u0447\u043a\u0430 \u0434\u043e\u043a\u0442\u043e\u0440\u0430\u043d\u0442\u0441\u044c\u043a\u0438\u0445 \u0441\u0442\u0443\u0434\u0456\u0439 \u0404\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u044c\u043a\u043e\u0433\u043e \u043a\u043e\u043b\u0435\u0433\u0456\u0443\u043c\u0443 \u043f\u043e\u043b\u044c\u0441\u044c\u043a\u0438\u0445 \u0442\u0430 \u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0438\u0445 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0456\u0432 (\u041a\u0430\u0442\u043e\u043b\u0438\u0446\u044c\u043a\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442 \u0443 \u041b\u044e\u0431\u043b\u0456\u043d\u0456, 2005-2009).\u00a0<span style=\"font-family: var( --e-global-typography-text-font-family ), montserrat; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">\u0421\u0442\u0438\u043f\u0435\u043d\u0434\u0456\u0430\u0442\u043a\u0430 \u0412\u0435\u0440\u0445\u043e\u0432\u043d\u043e\u0457 \u0440\u0430\u0434\u0438 \u0423\u043a\u0440\u0430\u0457\u043d\u0438 \u0434\u043b\u044f \u043d\u0430\u0439\u0442\u0430\u043b\u0430\u043d\u043e\u0432\u0438\u0442\u0456\u0448\u0438\u0445 \u043c\u043e\u043b\u043e\u0434\u0438\u0445 \u0443\u0447\u0435\u043d\u0438\u0445 (2014).<\/span><\/p><p>\u041d\u0430\u0443\u043a\u043e\u0432\u0456 \u0437\u0430\u0446\u0456\u043a\u0430\u0432\u043b\u0435\u043d\u043d\u044f \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0456 \u043c\u0435\u0440\u0435\u0436\u0456, \u0430\u043c\u0435\u0440\u0438\u043a\u0430\u043d\u0441\u044c\u043a\u0430 \u0436\u0443\u0440\u043d\u0430\u043b\u044c\u043d\u0430 \u043f\u0435\u0440\u0456\u043e\u0434\u0438\u043a\u0430, \u043c\u0435\u0434\u0456\u0430\u043f\u0441\u0438\u0445\u043e\u043b\u043e\u0433\u0456\u044f, \u0440\u0435\u0430\u043b\u0456\u0442\u0456-\u0448\u043e\u0443, \u0456\u043d\u0442\u0435\u0440\u043c\u0435\u0434\u0456\u0430\u043b\u044c\u043d\u0456\u0441\u0442\u044c, \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u0456 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0430 \u0437\u0432\u2019\u044f\u0437\u043a\u0456\u0432 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e, \u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433.<\/p><p>\u041c\u0430\u0454 \u0431\u043b\u0438\u0437\u044c\u043a\u043e 90 \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0445 \u043f\u0443\u0431\u043b\u0456\u043a\u0430\u0446\u0456\u0439, \u0443 \u0442\u043e\u043c\u0443 \u0447\u0438\u0441\u043b\u0456 \u043d\u0430\u0432\u0447\u0430\u043b\u044c\u043d\u0438\u0439 \u043f\u043e\u0441\u0456\u0431\u043d\u0438\u043a \u0437 \u0433\u0440\u0438\u0444\u043e\u043c \u041c\u041e\u041d \u0423\u043a\u0440\u0430\u0457\u043d\u0438.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5850a06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5850a06\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b248fa2\" data-id=\"b248fa2\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-664f9ff elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"664f9ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<h3 class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\t\u041a\u0430\u043d\u0434\u0438\u0434\u0430\u0442\u0438 \u043d\u0430\u0443\u043a\t\t\t\t<\/h3>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d47284e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d47284e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5178b17\" data-id=\"5178b17\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08e39b0 elementor-widget-tablet__width-auto staff-photo elementor-widget elementor-widget-image\" data-id=\"08e39b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"412\" height=\"534\" src=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/09\/Univer-1.png\" class=\"attachment-large size-large wp-image-2889\" alt=\"\" srcset=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/09\/Univer-1.png 412w, http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/09\/Univer-1-231x300.png 231w\" sizes=\"(max-width: 412px) 100vw, 412px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29c8f8f elementor-grid-tablet-0 e-grid-align-tablet-left elementor-shape-circle e-grid-align-left elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"29c8f8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-91cbd0a\" href=\"https:\/\/scholar.google.com.ua\/citations?user=8T_8E6AAAAAJ&#038;hl=uk\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\"><\/span>\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"287\" height=\"322\" viewBox=\"0 0 287 322\" fill=\"none\"><path d=\"M107 0L0 94H69C74 139 110 158 147 161C140 179 143 188 154 200C111 201 51 226 51 267C55 312 114 321 143 321C181 322 224 302 233 267C237 232 223 213 202 196C179 178 174 168 181 156C196 139 216 129 220 105C222 88 218 77 214 62L259 24L258 40C255 42 253 46 253 49V152C255 165 275 163 276 152V49C276 46 274 42 271 41V16L287 0H107ZM165 141C104 151 78 54 127 42C183 31 210 128 165 141ZM160 214C220 227 221 277 170 292C126 301 88 288 89 262C89 237 124 214 160 214Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-8fb83fb\" href=\"https:\/\/orcid.org\/0000-0002-7621-6313\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\"><\/span>\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"334\" height=\"335\" viewBox=\"0 0 334 335\" fill=\"none\"><path d=\"M43.311 334.134H6.49533V78.0984H43.311V193.805V334.134Z\" fill=\"white\"><\/path><path d=\"M97.3391 78.0984H196.789C291.458 78.0984 333.055 145.753 333.055 206.236C333.055 271.978 281.656 334.373 197.267 334.373H97.3391V78.0984ZM134.155 301.144H192.725C276.158 301.144 295.283 237.792 295.283 206.236C295.283 154.837 262.531 111.328 190.812 111.328H134.155V301.144Z\" fill=\"white\"><\/path><path d=\"M49.0484 24.7874C49.0484 37.9358 38.2906 48.9327 24.9031 48.9327C11.5156 48.9327 0.757812 37.9358 0.757812 24.7874C0.757812 11.3999 11.5156 0.64209 24.9031 0.64209C38.2906 0.64209 49.0484 11.639 49.0484 24.7874Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-fe79d8b\" data-id=\"fe79d8b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7932b3b elementor-widget elementor-widget-text-editor\" data-id=\"7932b3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 14pt;\"><span style=\"font-weight: 400;\">\u0411\u0430\u0440\u0430\u043d\u0435\u0446\u044c\u043a\u0430 \u0410\u043d\u043d\u0430 \u0414\u043c\u0438\u0442\u0440\u0456\u0432\u043d\u0430<\/span><\/span><\/p><p><em><i><span style=\"font-weight: 400;\">\u043a\u0430\u043d\u0434\u0438\u0434\u0430\u0442\u043a\u0430 \u043d\u0430\u0443\u043a \u0456\u0437 \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0438\u0445 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439, \u0434\u043e\u0446\u0435\u043d\u0442\u043a\u0430<\/span><\/i><\/em><\/p><p><a href=\"mailto:anna.baranetska@knu.ua\"><span style=\"font-weight: 400;\">anna.baranetska@knu.ua<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">\u0412\u0438\u043f\u0443\u0441\u043a\u043d\u0438\u0446\u044f \u0444\u0430\u043a\u0443\u043b\u044c\u0442\u0435\u0442\u0443 \u0436\u0443\u0440\u043d\u0430\u043b\u0456\u0441\u0442\u0438\u043a\u0438 \u0417\u0430\u043f\u043e\u0440\u0456\u0437\u044c\u043a\u043e\u0433\u043e \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0443 (\u043e\u0442\u0440\u0438\u043c\u0430\u043b\u0430 \u0434\u0438\u043f\u043b\u043e\u043c \u043c\u0430\u0433\u0456\u0441\u0442\u0440\u0430 \u0437 \u0432\u0456\u0434\u0437\u043d\u0430\u043a\u043e\u044e \u0437\u0430 \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u044c\u043d\u0456\u0441\u0442\u044e \u00ab\u0416\u0443\u0440\u043d\u0430\u043b\u0456\u0441\u0442\u0438\u043a\u0430\u00bb, 2006 \u0440.). \u041c\u0430\u0454 \u0434\u043e\u0441\u0432\u0456\u0434 \u0440\u043e\u0431\u043e\u0442\u0438 \u0442\u0435\u043b\u0435\u0436\u0443\u0440\u043d\u0430\u043b\u0456\u0441\u0442\u043a\u043e\u044e \u0422\u0432\u043e\u0440\u0447\u043e\u0433\u043e \u043e\u0431\u2019\u0454\u0434\u043d\u0430\u043d\u043d\u044f \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0439\u043d\u0438\u0445 \u043f\u0440\u043e\u0433\u0440\u0430\u043c \u0417\u0430\u043f\u043e\u0440\u0456\u0437\u044c\u043a\u043e\u0457 \u043e\u0431\u043b\u0430\u0441\u043d\u043e\u0457 \u0434\u0435\u0440\u0436\u0430\u0432\u043d\u043e\u0457 \u0442\u0435\u043b\u0435\u0440\u0430\u0434\u0456\u043e\u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457. \u0423 2015 \u0440\u043e\u0446\u0456 \u0437\u0430\u0445\u0438\u0441\u0442\u0438\u043b\u0430 \u0434\u0438\u0441\u0435\u0440\u0442\u0430\u0446\u0456\u044e \u0437\u0430 \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u044c\u043d\u0456\u0441\u0442\u044e 27.00.01 \u2013 \u0442\u0435\u043e\u0440\u0456\u044f \u0442\u0430 \u0456\u0441\u0442\u043e\u0440\u0456\u044f \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0438\u0445 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439 (\u0406\u043d\u0441\u0442\u0438\u0442\u0443\u0442 \u0436\u0443\u0440\u043d\u0430\u043b\u0456\u0441\u0442\u0438\u043a\u0438 \u041a\u041d\u0423 \u0456\u043c\u0435\u043d\u0456 \u0422\u0430\u0440\u0430\u0441\u0430 \u0428\u0435\u0432\u0447\u0435\u043d\u043a\u0430). \u041e\u0442\u0440\u0438\u043c\u0430\u043b\u0430 \u0432\u0447\u0435\u043d\u0435 \u0437\u0432\u0430\u043d\u043d\u044f \u0434\u043e\u0446\u0435\u043d\u0442\u0430 (2022 \u0440.).<\/span><\/p><p><span style=\"font-weight: 400;\">\u0417 2006 \u043f\u043e 2025 \u0440\u0456\u043a \u043f\u0440\u0430\u0446\u044e\u0432\u0430\u043b\u0430 \u043d\u0430 \u0444\u0430\u043a\u0443\u043b\u044c\u0442\u0435\u0442\u0456 \u0436\u0443\u0440\u043d\u0430\u043b\u0456\u0441\u0442\u0438\u043a\u0438 \u0417\u0430\u043f\u043e\u0440\u0456\u0437\u044c\u043a\u043e\u0433\u043e \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0443.<\/span> <span style=\"font-weight: 400;\">\u0417 2017 \u0434\u043e 2018 \u0431\u0443\u043b\u0430 \u0437\u0430\u0441\u0442\u0443\u043f\u043d\u0438\u043a\u043e\u043c \u0434\u0435\u043a\u0430\u043d\u0430 \u0437 \u043d\u0430\u0443\u043a\u043e\u0432\u043e\u0457 \u0440\u043e\u0431\u043e\u0442\u0438, \u0430 \u0437 2018 \u043f\u043e 2023 \u0440\u0456\u043a \u2013 \u0437\u0430\u0441\u0442\u0443\u043f\u043d\u0438\u043a\u043e\u043c \u0434\u0435\u043a\u0430\u043d\u0430 \u0437 \u043f\u0440\u043e\u0444\u043e\u0440\u0456\u0454\u043d\u0442\u0430\u0446\u0456\u0439\u043d\u043e\u0457 \u0440\u043e\u0431\u043e\u0442\u0438 \u0444\u0430\u043a\u0443\u043b\u044c\u0442\u0435\u0442\u0443 \u0436\u0443\u0440\u043d\u0430\u043b\u0456\u0441\u0442\u0438\u043a\u0438.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0421\u0438\u0441\u0442\u0435\u043c\u0430\u0442\u0438\u0447\u043d\u043e \u0437\u0434\u0456\u0439\u0441\u043d\u044e\u0454 \u043f\u0456\u0434\u0432\u0438\u0449\u0435\u043d\u043d\u044f \u043a\u0432\u0430\u043b\u0456\u0444\u0456\u043a\u0430\u0446\u0456\u0457\/\u0441\u0442\u0430\u0436\u0443\u0432\u0430\u043d\u043d\u044f (\u041f\u0440\u0430\u0437\u044c\u043a\u0438\u0439 \u0456\u043d\u0441\u0442\u0438\u0442\u0443\u0442, \u043c. \u041f\u0440\u0430\u0433\u0430, 2016; \u0414\u0435\u043f\u0430\u0440\u0442\u0430\u043c\u0435\u043d\u0442 \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0438 \u0442\u0430 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0439\u043d\u043e\u0457 \u043f\u043e\u043b\u0456\u0442\u0438\u043a\u0438 \u0417\u041e\u0414\u0410, \u043c. \u0417\u0430\u043f\u043e\u0440\u0456\u0436\u0436\u044f, 2021; \u0427\u041d\u0423 \u0456\u043c. \u042e\u0440\u0456\u044f \u0424\u0435\u0434\u044c\u043a\u043e\u0432\u0438\u0447\u0430, \u043c. \u0427\u0435\u0440\u043d\u0456\u0432\u0446\u0456, 2023; \u041a\u0443\u044f\u0432\u0441\u044c\u043a\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442 \u0443 \u0412\u043b\u043e\u0446\u043b\u0430\u0432\u0435\u043a\u0443, \u0420\u0435\u0441\u043f\u0443\u0431\u043b\u0456\u043a\u0430 \u041f\u043e\u043b\u044c\u0449\u0430, 2024; \u0410\u043a\u0430\u0434\u0435\u043c\u0456\u044f \u0432\u0438\u043a\u043b\u0430\u0434\u0430\u0447\u0456\u0432 \u0436\u0443\u0440\u043d\u0430\u043b\u0456\u0441\u0442\u0438\u043a\u0438, \u0413\u041e \u00ab\u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0438\u0439 \u0456\u043d\u0441\u0442\u0438\u0442\u0443\u0442 \u043c\u0435\u0434\u0456\u0430 \u0442\u0430 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457\u00bb, \u043c. \u041a\u0438\u0457\u0432, 2025).\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\u0411\u0443\u043b\u0430 \u043a\u0435\u0440\u0456\u0432\u043d\u0438\u043a\u043e\u043c \u0442\u0430 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0430\u043b\u044c\u043d\u0438\u043c \u0432\u0438\u043a\u043e\u043d\u0430\u0432\u0446\u0435\u043c \u043d\u0430\u0443\u043a\u043e\u0432\u043e-\u0434\u043e\u0441\u043b\u0456\u0434\u043d\u0438\u0445 \u0440\u043e\u0431\u0456\u0442, \u0449\u043e \u0444\u0456\u043d\u0430\u043d\u0441\u0443\u044e\u0442\u044c\u0441\u044f \u0437\u0430 \u0440\u0430\u0445\u0443\u043d\u043e\u043a \u043d\u0430\u0434\u0445\u043e\u0434\u0436\u0435\u043d\u044c \u0437\u0430 \u0433\u043e\u0441\u043f\u0434\u043e\u0433\u043e\u0432\u043e\u0440\u0430\u043c\u0438 (\u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430 \u0430\u0433\u0435\u043d\u0446\u0456\u044f \u00abPyrom\u0456da\u00bb, \u0413\u041e \u00ab\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0447\u043d\u0430 \u0432\u0456\u0437\u0456\u044f\u00bb).\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\u0427\u043b\u0435\u043d\u043a\u0438\u043d\u044f \u0421\u043f\u0456\u043b\u043a\u0438 \u0436\u0443\u0440\u043d\u0430\u043b\u0456\u0441\u0442\u0456\u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0438 (\u0437 2019).<\/span><\/p><p><span style=\"font-weight: 400;\">\u0410\u0432\u0442\u043e\u0440\u043a\u0430 \u043d\u0438\u0437\u043a\u0438 \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0445 \u0442\u0430 \u043d\u0430\u0432\u0447\u0430\u043b\u044c\u043d\u043e-\u043c\u0435\u0442\u043e\u0434\u0438\u0447\u043d\u0438\u0445 \u043f\u0440\u0430\u0446\u044c, \u0442\u0435\u0437 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0456\u0439.<\/span><\/p><p><span style=\"font-weight: 400;\">\u041a\u043e\u043b\u043e \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0445 \u0456\u043d\u0442\u0435\u0440\u0435\u0441\u0456\u0432: PR-\u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457, \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0447\u043d\u0438\u0439 \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439, \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0447\u043d\u0456 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457, \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0456\u0439\u043d\u0438\u0439 \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442, \u0456\u043c\u0456\u0434\u0436\u043c\u0435\u0439\u043a\u0456\u043d\u0433, \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u0430 \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0430 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0430\u043b\u044c\u043d\u0456\u0441\u0442\u044c, \u043c\u0430\u043d\u0456\u043f\u0443\u043b\u044f\u0442\u0438\u0432\u043d\u0456 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0457, \u043a\u0440\u0438\u0437\u043e\u0432\u0456 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cb1ba0f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cb1ba0f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb70908\" data-id=\"bb70908\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c28a63 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6c28a63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a91af8a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a91af8a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-327aadc\" data-id=\"327aadc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c37c7e elementor-widget-tablet__width-auto staff-photo elementor-widget elementor-widget-image\" data-id=\"6c37c7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"838\" src=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2024\/05\/photo1715609636.jpeg\" class=\"attachment-large size-large wp-image-1327\" alt=\"\" srcset=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2024\/05\/photo1715609636.jpeg 720w, http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2024\/05\/photo1715609636-229x300.jpeg 229w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa02d54 elementor-grid-tablet-0 e-grid-align-tablet-left elementor-shape-circle e-grid-align-left elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"fa02d54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-2558fb6\" href=\"https:\/\/www.researchgate.net\/profile\/Olha-Bohovin\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\"><\/span>\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"399\" height=\"390\" viewBox=\"0 0 399 390\" fill=\"none\"><path d=\"M244.117 386.497C209.856 379.788 189.491 359.902 137.5 282.755C120.249 256.879 120.249 256.879 103.478 255.681C78.8003 254.004 80.717 249.691 81.4358 304.078C82.3941 365.892 81.6754 364.455 117.374 370.444C126.718 371.882 127.437 372.601 127.437 378.111C127.437 384.341 127.437 384.341 64.6645 384.82C5.72536 385.299 1.89192 385.059 0.693967 381.466C-1.70193 374.517 1.89191 371.163 14.8298 368.767C29.4447 366.132 37.1116 360.142 39.0283 350.079C39.9867 346.246 40.2263 294.494 39.7471 235.076C39.0284 110.25 40.4659 117.677 17.4653 112.646C3.08986 109.531 -1.46235 106.177 0.454371 100.427C1.89191 96.5932 5.00658 96.3536 70.4146 95.1557C167.688 93.2389 185.897 96.3536 211.773 119.354C238.846 143.553 242.68 180.45 221.117 211.357C211.533 225.253 192.366 240.108 177.511 245.618C170.563 248.254 164.813 251.129 164.813 252.087C164.813 254.962 186.855 286.348 200.512 303.12C236.93 347.444 256.576 364.694 276.941 369.965C289.639 373.32 293.233 376.913 289.639 383.143C285.806 389.612 266.639 391.049 244.117 386.497ZM152.354 227.649C200.272 208.002 203.866 142.115 158.344 122.708C146.604 117.677 143.49 117.437 114.02 117.437C82.1545 117.437 82.1545 117.438 81.6754 172.783C81.1962 203.211 81.4358 229.566 82.1545 231.003C84.3108 236.034 138.219 233.399 152.354 227.649ZM319.349 159.366C282.212 152.418 269.993 129.657 271.91 71.1967C272.868 38.852 275.504 29.9872 287.962 16.5702C310.005 -7.14924 364.631 -4.99293 384.757 20.4036C393.382 31.1851 392.663 34.5394 380.684 38.1333C371.34 41.2479 371.34 41.2479 362.714 32.6227C342.349 12.9763 307.129 20.164 300.9 45.5605C297.785 56.8213 298.025 104.5 301.14 115.281C309.525 145.709 360.079 145.709 368.704 115.281C373.975 95.8744 372.777 94.4369 349.537 93.2389C338.276 92.7597 338.276 92.7597 338.276 83.4157C338.276 74.3113 338.276 74.3113 365.11 73.5925C399.851 72.8738 399.372 72.3946 397.694 97.7911C395.538 129.657 386.913 144.99 366.069 154.095C352.412 159.845 333.724 162.001 319.349 159.366Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-91cbd0a\" href=\"https:\/\/scholar.google.com.ua\/citations?user=H3tw1ocAAAAJ&#038;hl=uk&#038;oi=sra\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\"><\/span>\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"287\" height=\"322\" viewBox=\"0 0 287 322\" fill=\"none\"><path d=\"M107 0L0 94H69C74 139 110 158 147 161C140 179 143 188 154 200C111 201 51 226 51 267C55 312 114 321 143 321C181 322 224 302 233 267C237 232 223 213 202 196C179 178 174 168 181 156C196 139 216 129 220 105C222 88 218 77 214 62L259 24L258 40C255 42 253 46 253 49V152C255 165 275 163 276 152V49C276 46 274 42 271 41V16L287 0H107ZM165 141C104 151 78 54 127 42C183 31 210 128 165 141ZM160 214C220 227 221 277 170 292C126 301 88 288 89 262C89 237 124 214 160 214Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-8fb83fb\" href=\"https:\/\/orcid.org\/0000-0002-2460-6811\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\"><\/span>\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"334\" height=\"335\" viewBox=\"0 0 334 335\" fill=\"none\"><path d=\"M43.311 334.134H6.49533V78.0984H43.311V193.805V334.134Z\" fill=\"white\"><\/path><path d=\"M97.3391 78.0984H196.789C291.458 78.0984 333.055 145.753 333.055 206.236C333.055 271.978 281.656 334.373 197.267 334.373H97.3391V78.0984ZM134.155 301.144H192.725C276.158 301.144 295.283 237.792 295.283 206.236C295.283 154.837 262.531 111.328 190.812 111.328H134.155V301.144Z\" fill=\"white\"><\/path><path d=\"M49.0484 24.7874C49.0484 37.9358 38.2906 48.9327 24.9031 48.9327C11.5156 48.9327 0.757812 37.9358 0.757812 24.7874C0.757812 11.3999 11.5156 0.64209 24.9031 0.64209C38.2906 0.64209 49.0484 11.639 49.0484 24.7874Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-f687acc\" data-id=\"f687acc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ef7d2c elementor-widget elementor-widget-text-editor\" data-id=\"6ef7d2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 14pt;\">\u0411\u043e\u0433\u043e\u0432\u0456\u043d \u041e\u043b\u044c\u0433\u0430 \u0412\u043e\u043b\u043e\u0434\u0438\u043c\u0438\u0440\u0456\u0432\u043d\u0430<\/span><\/p><p><em>\u043a\u0430\u043d\u0434\u0438\u0434\u0430\u0442\u043a\u0430 \u0444\u0456\u043b\u043e\u043b\u043e\u0433\u0456\u0447\u043d\u0438\u0445 \u043d\u0430\u0443\u043a, \u0434\u043e\u0446\u0435\u043d\u0442\u043a\u0430<\/em><\/p><p><a href=\"mailto:mariia.hurytska@knu.ua\">olha.bohovin@knu.ua<\/a><\/p><p>\u041d\u0430\u0443\u043a\u043e\u0432\u0456 \u0456\u043d\u0442\u0435\u0440\u0435\u0441\u0438: \u0441\u0435\u043c\u0456\u043e\u0442\u0438\u043a\u0430, \u0456\u043c\u0456\u0434\u0436\u043e\u043b\u043e\u0433\u0456\u044f, \u043d\u0435\u0442\u0432\u043e\u0440\u043a\u0456\u043d\u0433, \u0442\u0435\u0440\u0438\u0442\u043e\u0440\u0456\u0430\u043b\u044c\u043d\u0438\u0439 \u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433.<\/p><p>\u0410\u0432\u0442\u043e\u0440\u043a\u0430 \u043f\u043e\u043d\u0430\u0434 40 \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0445 \u0442\u0430 \u043d\u0430\u0432\u0447\u0430\u043b\u044c\u043d\u043e-\u043c\u0435\u0442\u043e\u0434\u0438\u0447\u043d\u0438\u0445 \u043f\u0440\u0430\u0446\u044c, \u0441\u0435\u0440\u0435\u0434 \u044f\u043a\u0438\u0445 \u043a\u043e\u043b\u0435\u043a\u0442\u0438\u0432\u043d\u0430 \u043c\u043e\u043d\u043e\u0433\u0440\u0430\u0444\u0456\u044f \u0442\u0430 \u043d\u0430\u0432\u0447\u0430\u043b\u044c\u043d\u043e-\u043c\u0435\u0442\u043e\u0434\u0438\u0447\u043d\u0438\u0439 \u043f\u043e\u0441\u0456\u0431\u043d\u0438\u043a. \u041f\u0440\u043e\u0439\u0448\u043b\u0430 \u043f\u0435\u0434\u0430\u0433\u043e\u0433\u0456\u0447\u043d\u0435 \u0441\u0442\u0430\u0436\u0443\u0432\u0430\u043d\u043d\u044f \u0443 \u0421\u043e\u0444\u0456\u0439\u0441\u044c\u043a\u043e\u043c\u0443 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0456 \u0441\u0432\u044f\u0442\u043e\u0433\u043e \u041a\u043b\u0438\u043c\u0435\u043d\u0442\u0430 \u041e\u0445\u0440\u0438\u0434\u0441\u044c\u043a\u043e\u0433\u043e (\u0411\u043e\u043b\u0433\u0430\u0440\u0456\u044f, 2016 \u0440.). \u0415\u043a\u0437\u0430\u043c\u0435\u043d\u0430\u0442\u043e\u0440\u043a\u0430 \u041d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0457 \u043a\u043e\u043c\u0456\u0441\u0456\u0457 \u0437\u0456 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u0456\u0432 \u0434\u0435\u0440\u0436\u0430\u0432\u043d\u043e\u0457 \u043c\u043e\u0432\u0438 (2021 \u0440.). \u041f\u043e\u0441\u0442\u0456\u0439\u043d\u0430 \u0443\u0447\u0430\u0441\u043d\u0438\u0446\u044f \u0427\u0438\u0442\u0430\u0446\u044c\u043a\u043e\u0457 \u0433\u0440\u0443\u043f\u0438 PinchukArtCentre (\u0437 2023 \u0440.).<\/p><p>\u0412\u0438\u043a\u043b\u0430\u0434\u0430\u0454 \u0434\u0438\u0441\u0446\u0438\u043f\u043b\u0456\u043d\u0438: \u00ab\u0406\u043c\u0456\u0434\u0436\u043c\u0435\u0439\u043a\u0456\u043d\u0433 \u044f\u043a \u0444\u043e\u0440\u043c\u0430 \u0441\u0443\u0447\u0430\u0441\u043d\u0438\u0445 \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0438\u0445 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439\u00bb, \u00ab\u041c\u0435\u0434\u0456\u0430\u0432\u0438\u0440\u043e\u0431\u043d\u0438\u0446\u0442\u0432\u043e \u0437 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0430 \u0437\u0432\u02bc\u044f\u0437\u043a\u0456\u0432 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e: \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u00bb, \u00ab\u041a\u0440\u0438\u0437\u043e\u0432\u0438\u0439 \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442 \u043c\u0435\u0434\u0456\u0430\u0434\u0456\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456\u00bb, \u00ab\u041c\u0435\u0434\u0456\u0430\u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442: \u0440\u043e\u0431\u043e\u0442\u0430 \u0432 \u043a\u043e\u043c\u0430\u043d\u0434\u0456\u00bb.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a1a649 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a1a649\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-18d7de7\" data-id=\"18d7de7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b14215a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b14215a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d94913d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d94913d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0c378c3\" data-id=\"0c378c3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad5e98f elementor-widget-tablet__width-auto staff-photo elementor-widget elementor-widget-image\" data-id=\"ad5e98f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"853\" src=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2023\/03\/\u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435_viber_2023-03-13_23-47-13-595-768x1024.jpg\" class=\"attachment-large size-large wp-image-493\" alt=\"\" srcset=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2023\/03\/\u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435_viber_2023-03-13_23-47-13-595-768x1024.jpg 768w, http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2023\/03\/\u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435_viber_2023-03-13_23-47-13-595-225x300.jpg 225w, http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2023\/03\/\u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435_viber_2023-03-13_23-47-13-595-1152x1536.jpg 1152w, http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2023\/03\/\u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435_viber_2023-03-13_23-47-13-595.jpg 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aedcd37 elementor-grid-tablet-0 e-grid-align-tablet-left elementor-shape-circle e-grid-align-left elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"aedcd37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-91cbd0a\" href=\"https:\/\/scholar.google.com.ua\/citations?user=DmxPxtgAAAAJ\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\"><\/span>\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"287\" height=\"322\" viewBox=\"0 0 287 322\" fill=\"none\"><path d=\"M107 0L0 94H69C74 139 110 158 147 161C140 179 143 188 154 200C111 201 51 226 51 267C55 312 114 321 143 321C181 322 224 302 233 267C237 232 223 213 202 196C179 178 174 168 181 156C196 139 216 129 220 105C222 88 218 77 214 62L259 24L258 40C255 42 253 46 253 49V152C255 165 275 163 276 152V49C276 46 274 42 271 41V16L287 0H107ZM165 141C104 151 78 54 127 42C183 31 210 128 165 141ZM160 214C220 227 221 277 170 292C126 301 88 288 89 262C89 237 124 214 160 214Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-8fb83fb\" href=\"https:\/\/orcid.org\/0000-0002-9126-1534\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\"><\/span>\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"334\" height=\"335\" viewBox=\"0 0 334 335\" fill=\"none\"><path d=\"M43.311 334.134H6.49533V78.0984H43.311V193.805V334.134Z\" fill=\"white\"><\/path><path d=\"M97.3391 78.0984H196.789C291.458 78.0984 333.055 145.753 333.055 206.236C333.055 271.978 281.656 334.373 197.267 334.373H97.3391V78.0984ZM134.155 301.144H192.725C276.158 301.144 295.283 237.792 295.283 206.236C295.283 154.837 262.531 111.328 190.812 111.328H134.155V301.144Z\" fill=\"white\"><\/path><path d=\"M49.0484 24.7874C49.0484 37.9358 38.2906 48.9327 24.9031 48.9327C11.5156 48.9327 0.757812 37.9358 0.757812 24.7874C0.757812 11.3999 11.5156 0.64209 24.9031 0.64209C38.2906 0.64209 49.0484 11.639 49.0484 24.7874Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-13bf7b6\" data-id=\"13bf7b6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ab3396 elementor-widget elementor-widget-text-editor\" data-id=\"0ab3396\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 14pt;\">\u0413\u0443\u0440\u0438\u0446\u044c\u043a\u0430 \u041c\u0430\u0440\u0456\u044f \u0421\u0435\u0440\u0433\u0456\u0457\u0432\u043d\u0430\u00a0<\/span><\/p><p><em>\u043a\u0430\u043d\u0434\u0438\u0434\u0430\u0442\u043a\u0430 \u043f\u043e\u043b\u0456\u0442\u0438\u0447\u043d\u0438\u0445 \u043d\u0430\u0443\u043a, \u0434\u043e\u0446\u0435\u043d\u0442\u043a\u0430<\/em><\/p><p><a href=\"mailto:mariia.hurytska@knu.ua\">mariia.hurytska@knu.ua<\/a><\/p><p>\u0412\u0438\u043a\u043b\u0430\u0434\u0430\u0454 \u0442\u0430 \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u0442\u044c \u043b\u0435\u043a\u0446\u0456\u0439\u043d\u0456, \u0441\u0435\u043c\u0456\u043d\u0430\u0440\u0441\u044c\u043a\u0456 \u0437\u0430\u043d\u044f\u0442\u0442\u044f \u0437 \u043d\u043e\u0440\u043c\u0430\u0442\u0438\u0432\u043d\u0438\u0445 \u043a\u0443\u0440\u0441\u0456\u0432 &#8220;\u041f\u0440\u0430\u043a\u0442\u0438\u043a\u0443\u043c \u0437 \u043a\u043e\u043c\u0435\u0440\u0446\u0456\u0439\u043d\u043e\u0433\u043e PR&#8221;, &#8220;\u041e\u0440\u0433\u0430\u043d\u0456\u0437\u0430\u0446\u0456\u044f PR-\u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0439&#8221;, &#8220;\u0411\u0440\u0435\u043d\u0434\u0438\u043d\u0433&#8221;, &#8220;\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0456 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f \u0456 \u043c\u0435\u0434\u0456\u0430\u043f\u043b\u0430\u043d\u0443\u0432\u0430\u043d\u043d\u044f&#8221;, &#8220;\u0420\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0430 PR \u0432 \u0442\u0443\u0440\u0438\u0437\u043c\u0456&#8221;, &#8220;\u041f\u0440\u0430\u043a\u0442\u0438\u043a\u0430 \u043c\u0435\u0434\u0456\u0430\u043f\u043b\u0430\u043d\u0443\u0432\u0430\u043d\u043d\u044f \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0456 \u0442\u0430 PR&#8221;, &#8220;\u041a\u043e\u043d\u0442\u0435\u043d\u0442-\u0430\u043d\u0430\u043b\u0456\u0437 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0456 \u0442\u0430 PR&#8221;, &#8220;\u041a\u043e\u043f\u0456\u0440\u0430\u0439\u0442\u0438\u043d\u0433 (\u043a\u043e\u043f\u0456\u0440\u0430\u0439\u0442\u0438\u043d\u0433 &#8211; \u0440\u0435\u0440\u0430\u0439\u0442\u0438\u043d\u0433 &#8211; \u0441\u043b\u043e\u0433\u0430\u043d &#8211; \u043d\u0435\u0439\u043c\u0456\u043d\u0433 &#8211; \u0440\u0435\u043d\u0435\u0439\u043c\u0456\u043d\u0433)&#8221; \u0442\u043e\u0449\u043e.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76bd4c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76bd4c4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7671b35\" data-id=\"7671b35\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a637bd4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a637bd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-093dd8f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"093dd8f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f4bce59\" data-id=\"f4bce59\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7fd288c elementor-widget-tablet__width-auto staff-photo elementor-widget elementor-widget-image\" data-id=\"7fd288c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"984\" src=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2023\/03\/\u0414\u0435\u043c\u0443\u0446\u044c\u043a\u0430-\u0410\u0412-666x1024.jpg\" class=\"attachment-large size-large wp-image-696\" alt=\"\" srcset=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2023\/03\/\u0414\u0435\u043c\u0443\u0446\u044c\u043a\u0430-\u0410\u0412-666x1024.jpg 666w, http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2023\/03\/\u0414\u0435\u043c\u0443\u0446\u044c\u043a\u0430-\u0410\u0412-195x300.jpg 195w, http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2023\/03\/\u0414\u0435\u043c\u0443\u0446\u044c\u043a\u0430-\u0410\u0412-768x1181.jpg 768w, http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2023\/03\/\u0414\u0435\u043c\u0443\u0446\u044c\u043a\u0430-\u0410\u0412.jpg 830w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4239b65 elementor-grid-tablet-0 e-grid-align-tablet-left elementor-shape-circle e-grid-align-left elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"4239b65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-8fb83fb\" href=\"https:\/\/orcid.org\/0000-0003-1974-3931\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\"><\/span>\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"334\" height=\"335\" viewBox=\"0 0 334 335\" fill=\"none\"><path d=\"M43.311 334.134H6.49533V78.0984H43.311V193.805V334.134Z\" fill=\"white\"><\/path><path d=\"M97.3391 78.0984H196.789C291.458 78.0984 333.055 145.753 333.055 206.236C333.055 271.978 281.656 334.373 197.267 334.373H97.3391V78.0984ZM134.155 301.144H192.725C276.158 301.144 295.283 237.792 295.283 206.236C295.283 154.837 262.531 111.328 190.812 111.328H134.155V301.144Z\" fill=\"white\"><\/path><path d=\"M49.0484 24.7874C49.0484 37.9358 38.2906 48.9327 24.9031 48.9327C11.5156 48.9327 0.757812 37.9358 0.757812 24.7874C0.757812 11.3999 11.5156 0.64209 24.9031 0.64209C38.2906 0.64209 49.0484 11.639 49.0484 24.7874Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-a839110\" href=\"https:\/\/www.linkedin.com\/in\/%D0%B4%D0%B5%D0%BC%D1%83%D1%86%D1%8C%D0%BA%D0%B0-%D0%B0%D0%BB%D0%B5%D0%B2%D1%82%D0%B8%D0%BD%D0%B0-%D0%B2%D0%BE%D0%BB%D0%BE%D0%B4%D0%B8%D0%BC%D0%B8%D1%80%D1%96%D0%B2%D0%BD%D0%B0-07515464\/?midSig=1XRT-Edlw7RaE1&#038;eid=3rbpeh-lf0yd7st-ql&#038;midToken=AQGMrbXUvy5NEw&#038;trkEmail=eml-jobs_jymbii_digest-header-0-profile_glimmer-null-3rbpeh%7Elf0yd7st%7Eql-null-null&#038;trk=eml-jobs_jymbii_digest-header-0-profile_glimmer&#038;originalSubdomain=ua\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-6ad0166\" data-id=\"6ad0166\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ddfb68 elementor-widget elementor-widget-text-editor\" data-id=\"0ddfb68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 14pt;\">\u0414\u0435\u043c\u0443\u0446\u044c\u043a\u0430 \u0410\u043b\u0435\u0432\u0442\u0438\u043d\u0430 \u0412\u043e\u043b\u043e\u0434\u0438\u043c\u0438\u0440\u0456\u0432\u043d\u0430<\/span><\/p><p><em>\u043a\u0430\u043d\u0434\u0438\u0434\u0430\u0442\u043a\u0430 \u043d\u0430\u0443\u043a \u0456\u0437 \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0438\u0445 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439, \u0434\u043e\u0446\u0435\u043d\u0442\u043a\u0430<\/em><\/p><p><a href=\"mailto:alevtyna.demutska@knu.ua\">alevtyna.demutska@knu.ua<\/a><\/p><p>\u0410\u043b\u0435\u0432\u0442\u0438\u043d\u0430 \u0414\u0435\u043c\u0443\u0446\u044c\u043a\u0430 \u0432\u0436\u0435 \u0431\u0430\u0433\u0430\u0442\u043e \u0440\u043e\u043a\u0456\u0432 \u043a\u0435\u0440\u0443\u0454\u00a0 \u043f\u0440\u043e\u0444\u0435\u0441\u0456\u0439\u043d\u043e\u044e \u043c\u0430\u0439\u0441\u0442\u0435\u0440\u043d\u0435\u044e &#8220;\u0417\u0435\u043b\u0435\u043d\u0438\u0439 \u0406\u043d\u0441\u0442\u0438\u0442\u0443\u0442 \u0436\u0443\u0440\u043d\u0430\u043b\u0456\u0441\u0442\u0438\u043a\u0438&#8221; (\u0437 2011 \u0440\u043e\u043a\u0443), \u0430 \u0442\u0430\u043a\u043e\u0436<span style=\"font-family: var( --e-global-typography-text-font-family ), montserrat; font-size: 1rem; font-weight: var( --e-global-typography-text-font-weight );\">\u00a0\u0432\u0456\u0434\u0434\u0456\u043b\u043e\u043c \u0437\u0456 \u0437\u0432&#8217;\u044f\u0437\u043a\u0456\u0432 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e \u0442\u0430 \u0417\u041c\u0406 \u0413\u0440\u0443\u043f\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0439 \u0424\u043e\u043a\u0441\u0442\u0440\u043e\u0442.<\/span><\/p><p>\u0420\u043e\u0437\u0440\u043e\u0431\u043d\u0438\u0446\u044f \u043d\u0430\u0432\u0447\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043c\u0443\u043b\u044c\u0442\u0441\u0435\u0440\u0456\u0430\u043b\u0430 &#8220;\u0424\u043e\u043a\u0441 \u0456 \u0422\u0440\u043e\u0442 \u043f\u043e\u0441\u043f\u0456\u0448\u0430\u044e\u0442\u044c \u043d\u0430 \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u0443&#8221; &#8211; 4 \u0441\u0435\u0440\u0456\u0457 \u0434\u043b\u044f \u043c\u043e\u043b\u043e\u0434\u0448\u0438\u0445 \u0448\u043a\u043e\u043b\u044f\u0440\u0456\u0432, \u0449\u043e \u043e\u0442\u0440\u0438\u043c\u0430\u0432 \u0431\u0440\u0456\u0444 &#8220;\u0421\u0445\u0432\u0430\u043b\u0435\u043d\u043e \u0434\u043b\u044f \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f \u0432 \u0437\u0430\u0433\u0430\u043b\u044c\u043d\u043e\u043e\u0441\u0432\u0456\u0442\u043d\u0456\u0445 \u043d\u0430\u0432\u0447\u0430\u043b\u044c\u043d\u0438\u0445 \u0437\u0430\u043a\u043b\u0430\u0434\u0430\u0445&#8221;\u00a0 \u043f\u0440\u043e\u0442\u043e\u043a\u043e\u043b \u21163 \u0432\u0456\u0434 11.10.2012). \u0414\u0430\u0442\u0430 \u043b\u0438\u0441\u0442\u0430 \u0406\u043d\u0441\u0442\u0438\u0442\u0443\u0442\u0443 \u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0439\u043d\u0438\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0439 \u0456 \u0437\u043c\u0456\u0441\u0442\u0443 \u043e\u0441\u0432\u0456\u0442\u0438 \u041c\u041e\u041d \u0423\u043a\u0440\u0430\u0457\u043d\u0438 \u2013 24.12.2012, \u043d\u043e\u043c\u0435\u0440 \u043b\u0438\u0441\u0442\u0430 12-\u0413-409.<\/p><p>\u0421\u043f\u0456\u0432\u0430\u0432\u0442\u043e\u0440\u043a\u0430\u00a0<span style=\"font-family: var( --e-global-typography-text-font-family ), montserrat; font-size: 1rem; font-weight: var( --e-global-typography-text-font-weight );\">\u043d\u0430\u0432\u0447\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043f\u043e\u0441\u0456\u0431\u043d\u0438\u043a\u0430 &#8220;\u041c\u0430\u0440\u043a\u0443\u0432\u0430\u043d\u043d\u044f \u044f\u043a \u0441\u043f\u043e\u0441\u0456\u0431 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457 \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u044f \u0442\u0430 \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u0447\u0430, \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u044f \u0442\u0430 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u0435\u0440\u0430&#8221;.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fb04d01 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fb04d01\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ca698a0\" data-id=\"ca698a0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ecb2bbb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ecb2bbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-267ec30 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"267ec30\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c7c5700\" data-id=\"c7c5700\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44a7754 elementor-widget-tablet__width-auto staff-photo elementor-widget elementor-widget-image\" data-id=\"44a7754\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"394\" height=\"483\" src=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/02\/\u0417\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u043d\u044f2.png\" class=\"attachment-large size-large wp-image-1631\" alt=\"\" srcset=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/02\/\u0417\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u043d\u044f2.png 394w, http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/02\/\u0417\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u043d\u044f2-245x300.png 245w\" sizes=\"(max-width: 394px) 100vw, 394px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f3fd22 elementor-grid-tablet-0 e-grid-align-tablet-left elementor-shape-circle e-grid-align-left elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"8f3fd22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-91cbd0a\" href=\"https:\/\/scholar.google.com\/citations?user=emQsCq0AAAAJ&#038;hl=uk\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\"><\/span>\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"287\" height=\"322\" viewBox=\"0 0 287 322\" fill=\"none\"><path d=\"M107 0L0 94H69C74 139 110 158 147 161C140 179 143 188 154 200C111 201 51 226 51 267C55 312 114 321 143 321C181 322 224 302 233 267C237 232 223 213 202 196C179 178 174 168 181 156C196 139 216 129 220 105C222 88 218 77 214 62L259 24L258 40C255 42 253 46 253 49V152C255 165 275 163 276 152V49C276 46 274 42 271 41V16L287 0H107ZM165 141C104 151 78 54 127 42C183 31 210 128 165 141ZM160 214C220 227 221 277 170 292C126 301 88 288 89 262C89 237 124 214 160 214Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-8fb83fb\" href=\"https:\/\/orcid.org\/0000-0002-4930-0018\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\"><\/span>\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"334\" height=\"335\" viewBox=\"0 0 334 335\" fill=\"none\"><path d=\"M43.311 334.134H6.49533V78.0984H43.311V193.805V334.134Z\" fill=\"white\"><\/path><path d=\"M97.3391 78.0984H196.789C291.458 78.0984 333.055 145.753 333.055 206.236C333.055 271.978 281.656 334.373 197.267 334.373H97.3391V78.0984ZM134.155 301.144H192.725C276.158 301.144 295.283 237.792 295.283 206.236C295.283 154.837 262.531 111.328 190.812 111.328H134.155V301.144Z\" fill=\"white\"><\/path><path d=\"M49.0484 24.7874C49.0484 37.9358 38.2906 48.9327 24.9031 48.9327C11.5156 48.9327 0.757812 37.9358 0.757812 24.7874C0.757812 11.3999 11.5156 0.64209 24.9031 0.64209C38.2906 0.64209 49.0484 11.639 49.0484 24.7874Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-f511ff7\" href=\"https:\/\/www.linkedin.com\/in\/maryna-kalinina-3b116670\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-c1c3452\" data-id=\"c1c3452\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c9644e elementor-widget elementor-widget-text-editor\" data-id=\"9c9644e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 14pt;\">\u041a\u0430\u043b\u0456\u043d\u0456\u043d\u0430 \u041c\u0430\u0440\u0438\u043d\u0430 \u041f\u0435\u0442\u0440\u0456\u0432\u043d\u0430<\/span><\/p><p><em>\u043a\u0430\u043d\u0434\u0438\u0434\u0430\u0442\u043a\u0430 \u0444\u0456\u043b\u043e\u043b\u043e\u0433\u0456\u0447\u043d\u0438\u0445 \u043d\u0430\u0443\u043a, \u0434\u043e\u0446\u0435\u043d\u0442\u043a\u0430<\/em><\/p><p><a href=\"mailto:kalinina@knu.ua\">kalinina@knu.ua<\/a><\/p><p><span style=\"font-family: var( --e-global-typography-text-font-family ), montserrat; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">\u0412\u0438\u0441\u0442\u0443\u043f\u0430\u0454 \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u043a\u043e\u044e \u0437 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439\u043d\u043e\u0433\u043e \u0437\u0430\u0445\u0438\u0441\u0442\u0443 \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u0432 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u0438\u0445 \u043a\u043e\u043d\u0444\u043b\u0456\u043a\u0442\u0430\u0445, \u043f\u043e\u043b\u0456\u0442\u0438\u0447\u043d\u043e\u044e \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u043a\u043e\u044e \u0456 \u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u043d\u0442\u043a\u043e\u044e.<\/span><\/p><p><span style=\"font-family: var( --e-global-typography-text-font-family ), montserrat; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">\u0417 1995 \u0440\u043e\u043a\u0443 \u043f\u0440\u0430\u0446\u044e\u0432\u0430\u043b\u0430 \u043d\u0430 \u043f\u043e\u0441\u0430\u0434\u0430\u0445 \u0436\u0443\u0440\u043d\u0430\u043b\u0456\u0441\u0442\u0430, \u0432\u043b\u0430\u0441\u043d\u043e\u0433\u043e \u043a\u043e\u0440\u0435\u0441\u043f\u043e\u043d\u0434\u0435\u043d\u0442\u0430, \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043e\u0440\u0435\u0441\u043f\u043e\u043d\u0434\u0435\u043d\u0442\u0430 \u0432 \u043d\u0438\u0437\u0446\u0456 \u0441\u0443\u0441\u043f\u0456\u043b\u044c\u043d\u043e-\u043f\u043e\u043b\u0456\u0442\u0438\u0447\u043d\u0438\u0445 \u0432\u0438\u0434\u0430\u043d\u044c. \u0421\u043f\u0456\u0432\u043f\u0440\u0430\u0446\u044e\u0432\u0430\u043b\u0430 \u0456\u0437 \u0442\u0430\u043a\u0438\u043c\u0438 \u0432\u0456\u0434\u043e\u043c\u0438\u043c\u0438 \u0447\u0430\u0441\u043e\u043f\u0438\u0441\u0430\u043c\u0438 \u044f\u043a &#8220;\u0414\u0435\u0439\u043b\u0438 \u043a\u043e\u043f\u0435\u0439\u043a\u0430&#8221;, \u0436\u0443\u0440\u043d\u0430\u043b &#8220;\u0414\u043e\u0441\u044c\u0435 \u0434\u043e\u0441\u0443\u0433\u0430&#8221; (1995\u201396); &#8220;\u041c\u0435\u0442\u0440\u043e&#8221;, \u00ab\u0422\u0435\u043b\u0435\u043d\u0435\u0434\u0435\u043b\u044f\u00bb, &#8220;\u041a\u0438\u0435\u0432\u0441\u043a\u0438\u0435 \u0432\u0435\u0434\u043e\u043c\u043e\u0441\u0442\u0438&#8221; (1998\u201399); &#8220;\u0410\u0440\u0433\u0443\u043c\u0435\u043d\u0442\u0438 \u0442\u0430 \u0444\u0430\u043a\u0442\u0438 \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456&#8221;, &#8220;\u041f\u043e\u043b\u0456\u0442\u0438\u043a\u0430 \u0456 \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0430&#8221; (2000); &#8220;\u041f\u0440\u0435\u0437\u0438\u0434\u0435\u043d\u0442\u0441\u044c\u043a\u0438\u0439 \u0432\u0456\u0441\u043d\u0438\u043a&#8221;, &#8220;\u0416\u0443\u0440\u043d\u0430\u043b &#8220;\u041f\u0440\u0435\u0437\u0438\u0434\u0435\u043d\u0442&#8221; (2001\u201302); &#8220;\u0414\u0435\u0440\u0436\u0430\u0432\u043d\u0430 \u0441\u043f\u0440\u0430\u0432\u0430&#8221;. \u0417 2004 \u0440\u043e\u043a\u0443 \u043f\u0440\u0430\u0446\u044e\u0432\u0430\u043b\u0430 \u043f\u0440\u0435\u0441\u0441\u0435\u043a\u0440\u0435\u0442\u0430\u0440\u043a\u043e\u044e \u0442\u0430 PR-\u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440\u043a\u043e\u044e, \u0440\u0430\u0434\u043d\u0438\u0446\u0435\u044e \u0432 \u043a\u043e\u043c\u0435\u0440\u0446\u0456\u0439\u043d\u0438\u0445 \u0456 \u043f\u043e\u043b\u0456\u0442\u0438\u0447\u043d\u0438\u0445 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430\u0445.<\/span><\/p><p>\u0423 2007 \u0440\u043e\u0446\u0456 \u0437\u0430\u0445\u0438\u0441\u0442\u0438\u043b\u0430 \u0434\u0438\u0441\u0435\u0440\u0442\u0430\u0446\u0456\u044e: &#8220;\u0412\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0442\u0438\u0432\u043d\u0438\u0445 \u043c\u0435\u0442\u043e\u0434\u0456\u0432 \u043f\u043e\u0431\u0443\u0434\u043e\u0432\u0438 \u043f\u043e\u043b\u0456\u0442\u0438\u0447\u043d\u043e\u0433\u043e \u0456\u043c\u0456\u0434\u0436\u0443 \u0432 \u0417\u041c\u0406&#8221;. \u0422\u043e\u0433\u043e \u0436 \u0440\u043e\u043a\u0443 \u0441\u0442\u0430\u043b\u0430 \u0432\u043b\u0430\u0441\u043d\u0438\u0446\u0435\u044e \u0434\u0432\u043e\u0445 \u043f\u0430\u0442\u0435\u043d\u0442\u0456\u0432 \u043d\u0430 \u0430\u0432\u0442\u043e\u0440\u0441\u044c\u043a\u0456 \u0440\u043e\u0437\u0440\u043e\u0431\u043a\u0438 \u0432 \u0433\u0430\u043b\u0443\u0437\u0456 \u043c\u0430\u043d\u0456\u043f\u0443\u043b\u044f\u0442\u0438\u0432\u043d\u0438\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0439. \u041f\u0456\u0441\u043b\u044f \u0437\u0430\u0445\u0438\u0441\u0442\u0443 \u0430\u043a\u0442\u0438\u0432\u043d\u043e \u0437\u0430\u0439\u043c\u0430\u0454\u0442\u044c\u0441\u044f \u043d\u0430\u0443\u043a\u043e\u044e, \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u0456\u0437\u0443\u0454\u0442\u044c\u0441\u044f \u043d\u0430 \u0456\u043c\u0456\u0434\u0436\u043e\u043b\u043e\u0433\u0456\u0457, \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0439\u043d\u0438\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u044f\u0445 \u0442\u0430 \u043f\u043e\u043b\u0456\u0442\u0438\u0447\u043d\u043e\u043c\u0443 PR. \u0410\u0432\u0442\u043e\u0440\u043a\u0430 \u043f\u043e\u043d\u0430\u0434\u00a0 65 \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0445 \u043f\u0440\u0430\u0446\u044c, \u0437\u043e\u043a\u0440\u0435\u043c\u0430, \u0432 \u0441\u0444\u0435\u0440\u0456 \u043f\u043e\u043b\u0456\u0442\u0438\u0447\u043d\u0438\u0445 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439. \u0423 2008 \u0440\u043e\u0446\u0456 \u0440\u043e\u0437\u0440\u043e\u0431\u0438\u043b\u0430 \u043d\u043e\u0440\u043c\u0430\u0442\u0438\u0432\u043d\u0438\u0439 \u043a\u0443\u0440\u0441 &#8220;\u041f\u043e\u043b\u0456\u0442\u0438\u0447\u043d\u0438\u0439 PR&#8221; \u0432 \u0406\u043d\u0441\u0442\u0438\u0442\u0443\u0442\u0456 \u0436\u0443\u0440\u043d\u0430\u043b\u0456\u0441\u0442\u0438\u043a\u0438 \u041a\u0438\u0457\u0432\u0441\u044c\u043a\u043e\u0433\u043e \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0443 \u0456\u043c\u0435\u043d\u0456 \u0422\u0430\u0440\u0430\u0441\u0430 \u0428\u0435\u0432\u0447\u0435\u043d\u043a\u0430.<\/p><p>\u0423 2017 \u0440\u043e\u043a\u0443 \u0443\u0432\u0456\u0439\u0448\u043b\u0430 \u0432 \u0434\u0435\u0441\u044f\u0442\u043a\u0443 \u043a\u0440\u0430\u0449\u0438\u0445 \u043f\u043e\u043b\u0456\u0442\u0438\u0447\u043d\u0438\u0445 \u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u043d\u0442\u0456\u0432 \u0437\u0430 \u0432\u0435\u0440\u0441\u0456\u0454\u044e \u0410\u0420\u0420\u0421. \u0422\u0430\u043a\u043e\u0436 \u0454 \u043f\u043e\u0441\u0442\u0456\u0439\u043d\u043e\u044e \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u043a\u043e\u044e \u0406\u043d\u0441\u0442\u0438\u0442\u0443\u0442\u0443 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u0440\u0435\u0433\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0457 \u043f\u0440\u0435\u0441\u0438, \u0406\u043d\u0441\u0442\u0438\u0442\u0443\u0442\u0443 \u0441\u043f\u043e\u0436\u0438\u0432\u0447\u043e\u0433\u043e \u043f\u0440\u0430\u0432\u0430 \u0456 \u043d\u0438\u0437\u043a\u0438 \u043c\u0435\u0434\u0456\u0439\u043d\u0438\u0445 \u0440\u0435\u0441\u0443\u0440\u0441\u0456\u0432.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cf28c0a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cf28c0a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6abd9f2\" data-id=\"6abd9f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e094ff elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5e094ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-679a5cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"679a5cf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-76b43b6\" data-id=\"76b43b6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6e5fe5 elementor-widget-tablet__width-auto staff-photo elementor-widget elementor-widget-image\" data-id=\"d6e5fe5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" src=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2021\/01\/\u044f.jpg\" class=\"attachment-large size-large wp-image-259\" alt=\"\" srcset=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2021\/01\/\u044f.jpg 1024w, http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2021\/01\/\u044f-300x225.jpg 300w, http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2021\/01\/\u044f-768x576.jpg 768w, http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2021\/01\/\u044f-360x270.jpg 360w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65f9c1a elementor-grid-tablet-0 e-grid-align-tablet-left elementor-shape-circle e-grid-align-left elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"65f9c1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-2558fb6\" href=\"https:\/\/www.researchgate.net\/profile\/Tetiana-Kovtun\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\"><\/span>\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"399\" height=\"390\" viewBox=\"0 0 399 390\" fill=\"none\"><path d=\"M244.117 386.497C209.856 379.788 189.491 359.902 137.5 282.755C120.249 256.879 120.249 256.879 103.478 255.681C78.8003 254.004 80.717 249.691 81.4358 304.078C82.3941 365.892 81.6754 364.455 117.374 370.444C126.718 371.882 127.437 372.601 127.437 378.111C127.437 384.341 127.437 384.341 64.6645 384.82C5.72536 385.299 1.89192 385.059 0.693967 381.466C-1.70193 374.517 1.89191 371.163 14.8298 368.767C29.4447 366.132 37.1116 360.142 39.0283 350.079C39.9867 346.246 40.2263 294.494 39.7471 235.076C39.0284 110.25 40.4659 117.677 17.4653 112.646C3.08986 109.531 -1.46235 106.177 0.454371 100.427C1.89191 96.5932 5.00658 96.3536 70.4146 95.1557C167.688 93.2389 185.897 96.3536 211.773 119.354C238.846 143.553 242.68 180.45 221.117 211.357C211.533 225.253 192.366 240.108 177.511 245.618C170.563 248.254 164.813 251.129 164.813 252.087C164.813 254.962 186.855 286.348 200.512 303.12C236.93 347.444 256.576 364.694 276.941 369.965C289.639 373.32 293.233 376.913 289.639 383.143C285.806 389.612 266.639 391.049 244.117 386.497ZM152.354 227.649C200.272 208.002 203.866 142.115 158.344 122.708C146.604 117.677 143.49 117.437 114.02 117.437C82.1545 117.437 82.1545 117.438 81.6754 172.783C81.1962 203.211 81.4358 229.566 82.1545 231.003C84.3108 236.034 138.219 233.399 152.354 227.649ZM319.349 159.366C282.212 152.418 269.993 129.657 271.91 71.1967C272.868 38.852 275.504 29.9872 287.962 16.5702C310.005 -7.14924 364.631 -4.99293 384.757 20.4036C393.382 31.1851 392.663 34.5394 380.684 38.1333C371.34 41.2479 371.34 41.2479 362.714 32.6227C342.349 12.9763 307.129 20.164 300.9 45.5605C297.785 56.8213 298.025 104.5 301.14 115.281C309.525 145.709 360.079 145.709 368.704 115.281C373.975 95.8744 372.777 94.4369 349.537 93.2389C338.276 92.7597 338.276 92.7597 338.276 83.4157C338.276 74.3113 338.276 74.3113 365.11 73.5925C399.851 72.8738 399.372 72.3946 397.694 97.7911C395.538 129.657 386.913 144.99 366.069 154.095C352.412 159.845 333.724 162.001 319.349 159.366Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-41ec0d3\" data-id=\"41ec0d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a597463 elementor-widget elementor-widget-text-editor\" data-id=\"a597463\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 14pt;\">\u041a\u043e\u0432\u0442\u0443\u043d \u0422\u0435\u0442\u044f\u043d\u0430 \u0412\u0430\u043b\u0435\u043d\u0442\u0438\u043d\u0456\u0432\u043d\u0430<\/span><\/p><p><em>\u043a\u0430\u043d\u0434\u0438\u0434\u0430\u0442\u043a\u0430 \u0444\u0456\u043b\u043e\u043b\u043e\u0433\u0456\u0447\u043d\u0438\u0445 \u043d\u0430\u0443\u043a, \u0434\u043e\u0446\u0435\u043d\u0442\u043a\u0430\u00a0<\/em><\/p><p><a href=\"mailto:tetiana.kovtun@knu.ua\">tetiana.kovtun@knu.ua\u00a0<\/a><\/p><p><span style=\"font-family: var( --e-global-typography-text-font-family ), montserrat; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">\u041f\u043e\u0441\u0442\u0456\u0439\u043d\u043e \u0441\u0438\u0441\u0442\u0435\u043c\u043d\u043e \u0441\u043f\u0456\u0432\u043f\u0440\u0430\u0446\u044e\u0454 \u0437 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430\u043c\u0438 \u0433\u0430\u043b\u0443\u0437\u0456, \u0437\u0430\u043b\u0443\u0447\u0430\u0454 \u0457\u0445 \u0434\u043e \u043d\u0430\u0432\u0447\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0446\u0435\u0441\u0443.<\/span><\/p><p><span style=\"font-family: var( --e-global-typography-text-font-family ), montserrat; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\"> \u0415\u043a\u0441\u043f\u0435\u0440\u0442\u043a\u0430 \u0412\u0441\u0435\u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u043e\u0433\u043e \u0440\u0435\u0439\u0442\u0438\u043d\u0433\u0443 &#8220;\u0420\u0435\u043f\u0443\u0442\u0430\u0446\u0456\u0439\u043d\u0456 \u0430\u043a\u0442\u0438\u0432\u0456\u0441\u0442\u0438&#8221;.\u00a0<\/span><\/p><p>\u041f\u0456\u0434 \u0447\u0430\u0441 \u043f\u043e\u0432\u043d\u043e\u043c\u0430\u0441\u0448\u0442\u0430\u0431\u043d\u043e\u0433\u043e \u0432\u0442\u043e\u0440\u0433\u043d\u0435\u043d\u043d\u044f \u0440\u043e\u0441\u0456\u0457 \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0443 \u043e\u0442\u0440\u0438\u043c\u0430\u043b\u0430 \u043f\u043e\u0434\u044f\u043a\u0443 \u0432\u0456\u0434 \u043a\u0435\u0440\u0456\u0432\u043d\u0438\u043a\u0430 \u043f\u0440\u043e\u0454\u043a\u0442\u0443 EU4PR \u0423\u0433\u0456\u0441\u0430 \u0421\u0456\u043a\u0441\u0430 \u0437\u0430 \u0434\u043e\u043b\u0443\u0447\u0435\u043d\u043d\u044f \u0441\u0442\u0443\u0434\u0435\u043d\u0442\u0456\u0432 \u0434\u043e \u0432\u0430\u0436\u043b\u0438\u0432\u0438\u0445 \u0434\u0435\u0440\u0436\u0430\u0432\u043e\u0442\u0432\u043e\u0440\u0447\u0438\u0445 \u043f\u0440\u043e\u0454\u043a\u0442\u0456\u0432.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a25435a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a25435a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4579005\" data-id=\"4579005\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a681fc8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a681fc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40072f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40072f3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ae88d3d\" data-id=\"ae88d3d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28fd8f8 elementor-widget-tablet__width-auto staff-photo elementor-widget elementor-widget-image\" data-id=\"28fd8f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"426\" src=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/02\/photo_2025-02-24_18-09-39-1024x682.jpg\" class=\"attachment-large size-large wp-image-2175\" alt=\"\" srcset=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/02\/photo_2025-02-24_18-09-39-1024x682.jpg 1024w, http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/02\/photo_2025-02-24_18-09-39-768x512.jpg 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6456b3c elementor-grid-tablet-0 e-grid-align-tablet-left elementor-shape-circle e-grid-align-left elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"6456b3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-8fb83fb\" href=\"https:\/\/orcid.org\/0009-0006-1042-7210\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\"><\/span>\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"334\" height=\"335\" viewBox=\"0 0 334 335\" fill=\"none\"><path d=\"M43.311 334.134H6.49533V78.0984H43.311V193.805V334.134Z\" fill=\"white\"><\/path><path d=\"M97.3391 78.0984H196.789C291.458 78.0984 333.055 145.753 333.055 206.236C333.055 271.978 281.656 334.373 197.267 334.373H97.3391V78.0984ZM134.155 301.144H192.725C276.158 301.144 295.283 237.792 295.283 206.236C295.283 154.837 262.531 111.328 190.812 111.328H134.155V301.144Z\" fill=\"white\"><\/path><path d=\"M49.0484 24.7874C49.0484 37.9358 38.2906 48.9327 24.9031 48.9327C11.5156 48.9327 0.757812 37.9358 0.757812 24.7874C0.757812 11.3999 11.5156 0.64209 24.9031 0.64209C38.2906 0.64209 49.0484 11.639 49.0484 24.7874Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-93d95c2\" data-id=\"93d95c2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c44321 elementor-widget elementor-widget-text-editor\" data-id=\"4c44321\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 14pt;\">\u041c\u0430\u0437\u043d\u0438\u0446\u044c\u043a\u0438\u0439 \u0411\u043e\u0433\u0434\u0430\u043d \u042e\u0440\u0456\u0439\u043e\u0432\u0438\u0447<\/span><\/p><p><em>\u043a\u0430\u043d\u0434\u0438\u0434\u0430\u0442 \u0444\u0456\u043b\u043e\u0441\u043e\u0444\u0441\u044c\u043a\u0438\u0445 \u043d\u0430\u0443\u043a (PhD)<\/em><\/p><p><a href=\"mailto:bohdan.maznytsky@knu.ua\" target=\"_blank\" rel=\"noopener\">bohdan.maznytsky@knu.ua<\/a><\/p><p>\u041a\u043e\u043b\u043e \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0445 \u0456\u043d\u0442\u0435\u0440\u0435\u0441\u0456\u0432: \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0447\u043d\u0438\u0439 \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442, \u0440\u043e\u0437\u0432\u0438\u0442\u043e\u043a \u0431\u0456\u0437\u043d\u0435\u0441\u0443, \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u0456 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457, \u043b\u0456\u0434\u0435\u0440\u0441\u0442\u0432\u043e \u0442\u0430 \u0440\u043e\u0437\u0432\u0438\u0442\u043e\u043a \u043a\u043e\u043c\u0430\u043d\u0434, \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0456 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457.<\/p><p>\u041c\u0430\u0454 \u043f\u043e\u043d\u0430\u0434 17 \u0440\u043e\u043a\u0456\u0432 \u0434\u043e\u0441\u0432\u0456\u0434\u0443 \u043a\u0435\u0440\u0443\u0432\u0430\u043d\u043d\u044f \u0431\u0456\u0437\u043d\u0435\u0441-\u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430\u043c\u0438 \u0442\u0430 \u043a\u043e\u043c\u0430\u043d\u0434\u0430\u043c\u0438. \u041f\u0440\u043e\u0442\u044f\u0433\u043e\u043c \u043f\u0440\u043e\u0444\u0435\u0441\u0456\u0439\u043d\u043e\u0457 \u043a\u0430\u0440&#8217;\u0454\u0440\u0438 \u043e\u0431\u0456\u0439\u043c\u0430\u0432 \u043a\u0435\u0440\u0456\u0432\u043d\u0456 \u043f\u043e\u0441\u0430\u0434\u0438 \u0432 \u043c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u0438\u0445 \u0442\u0430 \u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0438\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u044f\u0445: \u043e\u043f\u0435\u0440\u0430\u0446\u0456\u0439\u043d\u0438\u0439 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 Galaxy Vets (\u0421\u0428\u0410), \u043e\u043f\u0435\u0440\u0430\u0446\u0456\u0439\u043d\u0438\u0439 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u0431\u043b\u0430\u0433\u043e\u0434\u0456\u0439\u043d\u043e\u0433\u043e \u0444\u043e\u043d\u0434\u0443 Galaxy Vets Foundation, \u043a\u0435\u0440\u0456\u0432\u043d\u0438\u043a \u043f\u0440\u043e\u0454\u043a\u0442\u0443 \u043e\u043d\u043b\u0430\u0439\u043d \u043d\u0430\u0432\u0447\u0430\u043d\u043d\u044f Veterinary Innovation Solutions (\u041a\u0430\u043d\u0430\u0434\u0430), \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u043f\u0435\u0440\u0448\u043e\u0457 \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456 \u0431\u0456\u043e\u043b\u0430\u0431\u043e\u0440\u0430\u0442\u043e\u0440\u0456\u0457 \u0437\u0430\u043c\u043a\u043d\u0435\u043d\u043e\u0433\u043e \u0446\u0438\u043a\u043b\u0443 \u0437 \u0432\u0438\u0440\u043e\u0449\u0443\u0432\u0430\u043d\u043d\u044f \u0434\u0436\u043c\u0435\u043b\u0456\u0432 &#8220;\u0416\u0438\u0432\u0430 \u043a\u0440\u0430\u0457\u043d\u0430&#8221; \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u0437 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u043c\u0456\u043b\u0442\u0435\u043a \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0439 Limpid Armor \u0442\u0430 Matrix Technology.<\/p><p>\u0410\u043a\u0442\u0438\u0432\u043d\u043e \u0437\u0430\u0439\u043c\u0430\u0454\u0442\u044c\u0441\u044f \u0442\u0440\u0435\u043d\u0435\u0440\u0441\u044c\u043a\u043e\u044e \u0442\u0430 \u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u0446\u0456\u0439\u043d\u043e\u044e \u0434\u0456\u044f\u043b\u044c\u043d\u0456\u0441\u0442\u044e. \u041f\u0440\u043e\u0432\u043e\u0434\u0438\u0442\u044c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0447\u043d\u0456 \u0441\u0435\u0441\u0456\u0457, \u0442\u0440\u0435\u043d\u0456\u043d\u0433\u0438 \u0437 \u043b\u0456\u0434\u0435\u0440\u0441\u0442\u0432\u0430, \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0442\u0438\u0432\u043d\u0438\u0445 \u043d\u0430\u0432\u0438\u0447\u043e\u043a, \u043f\u0440\u043e\u0454\u043a\u0442\u043d\u043e\u0433\u043e \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442\u0443 \u0442\u0430 \u0431\u0456\u0437\u043d\u0435\u0441-\u043c\u0435\u0442\u043e\u0434\u043e\u043b\u043e\u0433\u0456\u0439.<\/p><p>\u041c\u0430\u0454 \u0437\u043d\u0430\u0447\u043d\u0438\u0439 \u0434\u043e\u0441\u0432\u0456\u0434 \u0443 \u0441\u0444\u0435\u0440\u0456 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438\u0445 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439. \u041f\u0440\u0430\u0446\u044e\u0432\u0430\u0432 \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440\u043e\u043c \u0456\u0437 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0442\u0430 \u0437\u0432&#8217;\u044f\u0437\u043a\u0456\u0432 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e \u0442\u0435\u043b\u0435\u043a\u0430\u043d\u0430\u043b\u0443 \u0422\u0415\u0422, \u043a\u0435\u0440\u0443\u0432\u0430\u0432 \u0430\u0433\u0435\u043d\u0446\u0456\u0454\u044e \u043f\u043e\u0432\u043d\u043e\u0433\u043e \u0446\u0438\u043a\u043b\u0443 &#8220;\u0410\u0440\u0442\u0411\u0430\u0442&#8221;, \u0434\u0435 \u0431\u0440\u0430\u0432 \u0443\u0447\u0430\u0441\u0442\u044c \u0443 \u0437\u0430\u043f\u0443\u0441\u043a\u0443 \u043f\u0435\u0440\u0448\u0438\u0445 \u0431\u0440\u0435\u043d\u0434\u0456\u0432 \u043c\u043e\u0431\u0456\u043b\u044c\u043d\u0438\u0445 \u043e\u043f\u0435\u0440\u0430\u0442\u043e\u0440\u0456\u0432 \u0442\u0430 \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0438\u0445 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439\u043d\u0438\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0439.<\/p><p>\u041e\u0441\u0432\u0456\u0442\u0430: \u043c\u0430\u0433\u0456\u0441\u0442\u0440 \u0436\u0443\u0440\u043d\u0430\u043b\u0456\u0441\u0442\u0438\u043a\u0438 (\u041a\u0438\u0457\u0432\u0441\u044c\u043a\u0438\u0439 \u0456\u043d\u0441\u0442\u0438\u0442\u0443\u0442 \u0436\u0443\u0440\u043d\u0430\u043b\u0456\u0441\u0442\u0438\u043a\u0438, 2001), \u043a\u0430\u043d\u0434\u0438\u0434\u0430\u0442 \u0444\u0456\u043b\u043e\u0441\u043e\u0444\u0441\u044c\u043a\u0438\u0445 \u043d\u0430\u0443\u043a (\u041d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u043f\u0435\u0434\u0430\u0433\u043e\u0433\u0456\u0447\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442 \u0456\u043c. \u041c.\u041f. \u0414\u0440\u0430\u0433\u043e\u043c\u0430\u043d\u043e\u0432\u0430, 2007). \u041f\u043e\u0441\u0442\u0456\u0439\u043d\u043e \u043f\u0456\u0434\u0432\u0438\u0449\u0443\u0454 \u043a\u0432\u0430\u043b\u0456\u0444\u0456\u043a\u0430\u0446\u0456\u044e \u0432 \u043f\u0440\u043e\u0432\u0456\u0434\u043d\u0438\u0445 \u043c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u0438\u0445 \u043e\u0441\u0432\u0456\u0442\u043d\u0456\u0445 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0430\u0445, \u0432\u043a\u043b\u044e\u0447\u0430\u044e\u0447\u0438 London Business School, Harvard University (EDx), Project Management Institute.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-98307c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"98307c8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59222b9\" data-id=\"59222b9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-07404d8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"07404d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6368d3c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6368d3c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-23c4ea5\" data-id=\"23c4ea5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dca3013 elementor-widget-tablet__width-auto staff-photo elementor-widget elementor-widget-image\" data-id=\"dca3013\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"394\" height=\"483\" src=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/02\/\u0417\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u043d\u044f2.png\" class=\"attachment-large size-large wp-image-1631\" alt=\"\" srcset=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/02\/\u0417\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u043d\u044f2.png 394w, http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/02\/\u0417\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u043d\u044f2-245x300.png 245w\" sizes=\"(max-width: 394px) 100vw, 394px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a792df5 elementor-grid-tablet-0 e-grid-align-tablet-left elementor-shape-circle e-grid-align-left elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"a792df5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-91cbd0a\" href=\"https:\/\/scholar.google.com\/citations?hl=en&#038;authuser=1&#038;user=52gSqngAAAAJ\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\"><\/span>\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"287\" height=\"322\" viewBox=\"0 0 287 322\" fill=\"none\"><path d=\"M107 0L0 94H69C74 139 110 158 147 161C140 179 143 188 154 200C111 201 51 226 51 267C55 312 114 321 143 321C181 322 224 302 233 267C237 232 223 213 202 196C179 178 174 168 181 156C196 139 216 129 220 105C222 88 218 77 214 62L259 24L258 40C255 42 253 46 253 49V152C255 165 275 163 276 152V49C276 46 274 42 271 41V16L287 0H107ZM165 141C104 151 78 54 127 42C183 31 210 128 165 141ZM160 214C220 227 221 277 170 292C126 301 88 288 89 262C89 237 124 214 160 214Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-eb87118\" data-id=\"eb87118\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-87d9d73 elementor-widget elementor-widget-text-editor\" data-id=\"87d9d73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 14pt;\">\u041d\u0454\u0432\u0430\u043b\u043e\u0432 \u0410\u043d\u0434\u0440\u0456\u0439 \u0413\u0435\u043e\u0440\u0433\u0456\u0439\u043e\u0432\u0438\u0447<\/span><\/p><p><em>\u043a\u0430\u043d\u0434\u0438\u0434\u0430\u0442 \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u0447\u043d\u0438\u0445 \u043d\u0430\u0443\u043a, \u0434\u043e\u0446\u0435\u043d\u0442<\/em><\/p><p><a href=\"mailto:nevalov@knu.ua\">nevalov@knu.ua<\/a><\/p><p>\u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0438\u0439 \u0432\u0447\u0435\u043d\u0438\u0439 \u0443 \u0433\u0430\u043b\u0443\u0437\u0456\u00a0<span style=\"font-family: var( --e-global-typography-text-font-family ), montserrat; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">\u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442\u0443 \u0442\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443\u00a0 \u043c\u0435\u0434\u0456\u0430 \u0442\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), montserrat; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">\u00a0\u0456 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u043d\u0438\u0446\u0442\u0432\u0430.\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), montserrat; font-size: 1rem; font-weight: var( --e-global-typography-text-font-weight );\">\u0410\u0432\u0442\u043e\u0440 \u043e\u0434\u043d\u0438\u0445 \u0456\u0437 \u043f\u0435\u0440\u0448\u0438\u0445 \u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0438\u0445 \u043d\u0430\u0432\u0447\u0430\u043b\u044c\u043d\u043e-\u043c\u0435\u0442\u043e\u0434\u0438\u0447\u043d\u0438\u0445 \u043c\u0430\u0442\u0435\u0440\u0456\u0430\u043b\u0456\u0432 \u0456\u0437 \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442\u0443 \u0442\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0443 \u0441\u0444\u0435\u0440\u0456 \u0417\u041c\u0406, \u0430 \u0442\u0430\u043a\u043e\u0436 \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0457 \u0434\u0456\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456. \u041f\u0440\u0435\u0437\u0435\u043d\u0442\u0443\u0432\u0430\u0432 \u0443 2006 \u0440\u043e\u0446\u0456 \u043f\u0435\u0440\u0448\u0456 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font-size: 1rem;\">\u0423 \u041d\u041d\u0406\u0416 \u043f\u0440\u0430\u0446\u044e\u0454 \u0437 2001 \u0440\u043e\u043a\u0443.\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), montserrat; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">\u0412\u0438\u043a\u043b\u0430\u0434\u0430\u0454 \u0442\u0430 \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u0442\u044c \u043b\u0435\u043a\u0446\u0456\u0439\u043d\u0456, \u0441\u0435\u043c\u0456\u043d\u0430\u0440\u0441\u044c\u043a\u0456 \u0437\u0430\u043d\u044f\u0442\u0442\u044f \u0437 \u043d\u043e\u0440\u043c\u0430\u0442\u0438\u0432\u043d\u0438\u0445 \u043a\u0443\u0440\u0441\u0456\u0432: \u201c\u041c\u0435\u0434\u0456\u0430\u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442\u201d, \u201c\u041c\u0435\u0434\u0456\u0430\u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442: \u0440\u043e\u0431\u043e\u0442\u0430 \u0443 \u043a\u043e\u043c\u0430\u043d\u0434\u0456\u201d,\u201c\u0411\u0440\u0435\u043d\u0434\u0438\u043d\u0433\u201d, \u201c\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0456 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f \u0456 \u043c\u0435\u0434\u0456\u0430\u043f\u043b\u0430\u043d\u0443\u0432\u0430\u043d\u043d\u044f\u201d, \u201c\u0423\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f \u043f\u0440\u043e\u0435\u043a\u0442\u0430\u043c\u0438 \u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0456\u0439 \u0434\u0456\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456\u201d, \u201c\u041f\u0440\u0430\u043a\u0442\u0438\u043a\u0430 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0457 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0457\u201d, \u201c\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0443\u0432\u0430\u043d\u043d\u044f \u043c\u0435\u0434\u0456\u0430 \u0431\u0456\u0437\u043d\u0435\u0441\u0443\u201d, \u201c\u0423\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f \u0441\u0442\u0430\u0440\u0442\u0430\u043f\u0430\u043c\u0438 \u043c\u0435\u0434\u0456\u0430 \u0431\u0456\u0437\u043d\u0435\u0441\u0443\u201d, \u201c\u0420\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0439 \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442\u00bb\u201d\u00a0 \u0442\u043e\u0449\u043e.\u00a0<\/span><\/p><p><span style=\"font-family: var( --e-global-typography-text-font-family ), montserrat; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">\u0410\u0432\u0442\u043e\u0440 \u043f\u043e\u043d\u0430\u0434 70 \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0445 \u0442\u0430 \u043d\u0430\u0443\u043a\u043e\u0432\u043e-\u043c\u0435\u0442\u043e\u0434\u0438\u0447\u043d\u0438\u0445 \u043f\u0440\u0430\u0446\u044c.\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), montserrat; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">\u041d\u0430\u0443\u043a\u043e\u0432\u0456 \u0437\u0430\u0446\u0456\u043a\u0430\u0432\u043b\u0435\u043d\u043d\u044f: \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c \u043c\u0435\u0434\u0456\u0430 \u0442\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u0431\u0456\u0437\u043d\u0435\u0441\u0443, \u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433, \u043c\u0435\u0434\u0456\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0442\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0456 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f.<\/span><\/p><p><span style=\"font-family: var( --e-global-typography-text-font-family ), montserrat; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">\u0422\u0435\u043c\u0430\u0442\u0438\u043a\u0430 \u0434\u0438\u043f\u043b\u043e\u043c\u043d\u0438\u0445 \u043f\u0440\u043e\u0435\u043a\u0442\u0456\u0432, \u044f\u043a\u0438\u043c\u0438 \u043a\u0435\u0440\u0443\u0454 \u0442\u0430 \u0440\u0435\u0430\u043b\u0456\u0437\u043e\u0432\u0443\u0454 \u0456\u0437 \u0441\u0442\u0443\u0434\u0435\u043d\u0442\u0430\u043c\u0438: \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0443\u0432\u0430\u043d\u043d\u044f \u0442\u0430 \u0440\u043e\u0437\u0440\u043e\u0431\u043a\u0430 \u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0439\u043d\u0438\u0445 \u043f\u0440\u043e\u0435\u043a\u0442\u0456\u0432 \u0443 \u0441\u0444\u0435\u0440\u0456 \u043c\u0435\u0434\u0456\u0430 \u0430\u0431\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u0431\u0456\u0437\u043d\u0435\u0441\u0443, \u0431\u0440\u0435\u043d\u0434-\u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442 \u0442\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0439-\u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442; \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c8a6e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c8a6e2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-950eea5\" data-id=\"950eea5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-188511e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"188511e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c479b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c479b2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f37053f\" data-id=\"f37053f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a77e4f4 elementor-widget-tablet__width-auto staff-photo elementor-widget elementor-widget-image\" data-id=\"a77e4f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"621\" height=\"1024\" src=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2023\/03\/photo1678732723-621x1024.jpeg\" class=\"attachment-large size-large wp-image-440\" alt=\"\" srcset=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2023\/03\/photo1678732723-621x1024.jpeg 621w, http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2023\/03\/photo1678732723-182x300.jpeg 182w, http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2023\/03\/photo1678732723-768x1267.jpeg 768w, http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2023\/03\/photo1678732723.jpeg 776w\" sizes=\"(max-width: 621px) 100vw, 621px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c9cea6 elementor-grid-tablet-0 e-grid-align-tablet-left elementor-shape-circle e-grid-align-left elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"3c9cea6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-8fb83fb\" href=\"https:\/\/orcid.org\/0000-0002-1671-0256\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\"><\/span>\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"334\" height=\"335\" viewBox=\"0 0 334 335\" fill=\"none\"><path d=\"M43.311 334.134H6.49533V78.0984H43.311V193.805V334.134Z\" fill=\"white\"><\/path><path d=\"M97.3391 78.0984H196.789C291.458 78.0984 333.055 145.753 333.055 206.236C333.055 271.978 281.656 334.373 197.267 334.373H97.3391V78.0984ZM134.155 301.144H192.725C276.158 301.144 295.283 237.792 295.283 206.236C295.283 154.837 262.531 111.328 190.812 111.328H134.155V301.144Z\" fill=\"white\"><\/path><path d=\"M49.0484 24.7874C49.0484 37.9358 38.2906 48.9327 24.9031 48.9327C11.5156 48.9327 0.757812 37.9358 0.757812 24.7874C0.757812 11.3999 11.5156 0.64209 24.9031 0.64209C38.2906 0.64209 49.0484 11.639 49.0484 24.7874Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-2af366d\" data-id=\"2af366d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-502b946 elementor-widget elementor-widget-text-editor\" data-id=\"502b946\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 14pt;\">\u041f\u0430\u0440\u0443\u0431\u0435\u0446\u044c \u041e\u043b\u0435\u043d\u0430 \u041c\u0438\u043a\u043e\u043b\u0430\u0457\u0432\u043d\u0430<\/span><\/p><p><em>\u043a\u0430\u043d\u0434\u0438\u0434\u0430\u0442\u043a\u0430 \u043d\u0430\u0443\u043a \u0456\u0437 \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0438\u0445 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439, \u0430\u0441\u0438\u0441\u0442\u0435\u043d\u0442\u043a\u0430<\/em><\/p><p><a href=\"mailto:olena.parubets@knu.ua\">olena.parubets@knu.ua<\/a><\/p><p>\u0417\u0434\u043e\u0431\u0443\u043b\u0430 \u0434\u0432\u0456 \u043f\u043e\u0432\u043d\u0438\u0445 \u0432\u0438\u0449\u0438\u0445 \u043e\u0441\u0432\u0456\u0442\u0438 &#8211;\u00a0<span style=\"font-family: var( --e-global-typography-text-font-family ), montserrat; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">\u0437 \u0436\u0443\u0440\u043d\u0430\u043b\u0456\u0441\u0442\u0438\u043a\u0438 \u0456 \u043f\u0440\u0430\u0432\u043e\u0437\u043d\u0430\u0432\u0441\u0442\u0432\u0430.\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), montserrat; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">\u041f\u0435\u0434\u0430\u0433\u043e\u0433\u0456\u0447\u043d\u0438\u0439 \u0441\u0442\u0430\u0436 &#8211; 10 \u0440\u043e\u043a\u0456\u0432. \u041c\u0430\u0454 \u043d\u0438\u0437\u043a\u0443 \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0445 \u043f\u0443\u0431\u043b\u0456\u043a\u0430\u0446\u0456\u0439, \u0443 \u0442\u043e\u043c\u0443 \u0447\u0438\u0441\u043b\u0456 \u043c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u0438\u0445, \u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u043e \u0431\u0435\u0440\u0435 \u0443\u0447\u0430\u0441\u0442\u044c \u0443 \u043c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u0438\u0445 \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0445 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0456\u044f\u0445 \u0456\u00a0 \u0442\u0440\u0435\u043d\u0456\u043d\u0433\u0456\u0432.\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), montserrat; font-size: 1rem; font-weight: var( --e-global-typography-text-font-weight );\">\u0427\u043b\u0435\u043d\u043a\u0438\u043d\u044f \u041d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0457 \u0441\u043f\u0456\u043b\u043a\u0438 \u0436\u0443\u0440\u043d\u0430\u043b\u0456\u0441\u0442\u0456\u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0438. \u041c<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), montserrat; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">\u0430\u0454 \u0432\u0435\u043b\u0438\u043a\u0438\u0439 \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u0438\u0439 \u0434\u043e\u0441\u0432\u0456\u0434 \u0440\u043e\u0431\u043e\u0442\u0438 \u0443 \u043c\u0435\u0434\u0456\u0430, \u0437\u043e\u043a\u0440\u0435\u043c\u0430 \u043d\u0430 \u0442\u0435\u043b\u0435\u043a\u0430\u043d\u0430\u043b\u0456 &#8220;\u0421\u0422\u0411&#8221;, \u0432 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0439\u043d\u0438\u0445 \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430\u0445, \u0434\u0440\u0443\u043a\u043e\u0432\u0430\u043d\u0438\u0445 \u0432\u0438\u0434\u0430\u043d\u043d\u044f\u0445 \u0456 \u0443 \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0438\u0445 \u043c\u0435\u0440\u0435\u0436\u0430\u0445.<\/span><\/p><p><span style=\"font-family: var( --e-global-typography-text-font-family ), montserrat; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">\u041a\u043e\u043b\u043e \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0445 \u0456\u043d\u0442\u0435\u0440\u0435\u0441\u0456\u0432: \u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433, \u0431\u0440\u0435\u043d\u0434-\u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457, \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u043c\u0435\u0434\u0456\u0430\u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432, \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u0456 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0456 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457, \u043f\u0440\u0430\u0432\u043e\u0432\u0456 \u0437\u0430\u0441\u0430\u0434\u0438 \u0443 \u043c\u0435\u0434\u0456\u0430\u0441\u0435\u0440\u0435\u0434\u043e\u0432\u0438\u0449\u0456, \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u043c\u0443\u043b\u044c\u0442\u0438\u043c\u0435\u0434\u0456\u0439\u043d\u043e\u0433\u043e \u0440\u043e\u0437\u0432\u0430\u0436\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0442\u0430 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0439\u043d\u043e\u0433\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0443.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-213c613 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"213c613\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a33375\" data-id=\"3a33375\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36544a5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"36544a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46ab8ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46ab8ae\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-72675ba\" data-id=\"72675ba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24dca5d elementor-widget-tablet__width-auto staff-photo elementor-widget elementor-widget-image\" data-id=\"24dca5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"818\" src=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2024\/05\/\u0424\u043e\u0442\u043e-\u0434\u043b\u044f-\u0441\u0430\u0439\u0442\u0443-801x1024.jpg\" class=\"attachment-large size-large wp-image-1282\" alt=\"\" srcset=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2024\/05\/\u0424\u043e\u0442\u043e-\u0434\u043b\u044f-\u0441\u0430\u0439\u0442\u0443-801x1024.jpg 801w, http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2024\/05\/\u0424\u043e\u0442\u043e-\u0434\u043b\u044f-\u0441\u0430\u0439\u0442\u0443-235x300.jpg 235w, http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2024\/05\/\u0424\u043e\u0442\u043e-\u0434\u043b\u044f-\u0441\u0430\u0439\u0442\u0443-768x982.jpg 768w, http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2024\/05\/\u0424\u043e\u0442\u043e-\u0434\u043b\u044f-\u0441\u0430\u0439\u0442\u0443.jpg 964w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d469e8 elementor-grid-tablet-0 e-grid-align-tablet-left elementor-shape-circle e-grid-align-left elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"1d469e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-32e9e6e\" href=\"https:\/\/scholar.google.com\/citations?user=sQ0pUAsAAAAJ&#038;hl=uk\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\"><\/span>\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"287\" height=\"322\" viewBox=\"0 0 287 322\" fill=\"none\"><path d=\"M107 0L0 94H69C74 139 110 158 147 161C140 179 143 188 154 200C111 201 51 226 51 267C55 312 114 321 143 321C181 322 224 302 233 267C237 232 223 213 202 196C179 178 174 168 181 156C196 139 216 129 220 105C222 88 218 77 214 62L259 24L258 40C255 42 253 46 253 49V152C255 165 275 163 276 152V49C276 46 274 42 271 41V16L287 0H107ZM165 141C104 151 78 54 127 42C183 31 210 128 165 141ZM160 214C220 227 221 277 170 292C126 301 88 288 89 262C89 237 124 214 160 214Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-8fb83fb\" href=\"https:\/\/orcid.org\/0000-0001-6624-0005\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\"><\/span>\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"334\" height=\"335\" viewBox=\"0 0 334 335\" fill=\"none\"><path d=\"M43.311 334.134H6.49533V78.0984H43.311V193.805V334.134Z\" fill=\"white\"><\/path><path d=\"M97.3391 78.0984H196.789C291.458 78.0984 333.055 145.753 333.055 206.236C333.055 271.978 281.656 334.373 197.267 334.373H97.3391V78.0984ZM134.155 301.144H192.725C276.158 301.144 295.283 237.792 295.283 206.236C295.283 154.837 262.531 111.328 190.812 111.328H134.155V301.144Z\" fill=\"white\"><\/path><path d=\"M49.0484 24.7874C49.0484 37.9358 38.2906 48.9327 24.9031 48.9327C11.5156 48.9327 0.757812 37.9358 0.757812 24.7874C0.757812 11.3999 11.5156 0.64209 24.9031 0.64209C38.2906 0.64209 49.0484 11.639 49.0484 24.7874Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-566c1a0\" data-id=\"566c1a0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67e9cff elementor-widget elementor-widget-text-editor\" data-id=\"67e9cff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 14pt;\">\u0424\u0435\u0434\u043e\u0440\u0438\u0448\u0438\u043d\u0430 \u0406\u0440\u0438\u043d\u0430 \u041b\u0435\u043e\u043d\u0456\u0434\u0456\u0432\u043d\u0430<\/span><\/p><p><em>\u043a\u0430\u043d\u0434\u0438\u0434\u0430\u0442\u043a\u0430 \u043f\u0441\u0438\u0445\u043e\u043b\u043e\u0433\u0456\u0447\u043d\u0438\u0445 \u043d\u0430\u0443\u043a, \u0434\u043e\u0446\u0435\u043d\u0442\u043a\u0430<\/em><\/p><p><a href=\"mailto:e.tsymbalenko@knu.ua\">iryna.fedoryshyna@knu.ua<\/a><\/p><p><span style=\"font-family: var( --e-global-typography-text-font-family ), montserrat; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">\u0421\u0444\u0435\u0440\u0430 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\u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440\u043a\u0438-\u043f\u0430\u0440\u0442\u043d\u0435\u0440\u043a\u0438 (\u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430 \u0430\u0433\u0435\u043d\u0446\u0456\u044f \u201cAVA Brand factory\u201d), \u0440\u0435\u0434\u0430\u043a\u0446\u0456\u044f\u043c\u0438 \u0434\u0456\u043b\u043e\u0432\u0438\u0445 \u0432\u0438\u0434\u0430\u043d\u044c \u00ab\u041a\u043e\u043c\u043f\u0430\u043d\u044c\u043e\u043d\u00bb \u0442\u0430 \u00ab\u0421\u0442\u0430\u0442\u0443\u0441\u00bb &#8211; \u0432 \u044f\u043a\u043e\u0441\u0442\u0456 \u0433\u043e\u043b\u043e\u0432\u043d\u043e\u0457 \u0440\u0435\u0434\u0430\u043a\u0442\u043e\u0440\u043a\u0438, \u0432\u0438\u0434\u0430\u0432\u043d\u0438\u0447\u043e\u0433\u043e \u0431\u0443\u0434\u0438\u043d\u043a\u0443 \u00ab\u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430 \u043c\u0435\u0434\u0456\u0430\u0433\u0440\u0443\u043f\u0430\u00bb &#8211; \u0432 \u044f\u043a\u043e\u0441\u0442\u0456 \u0433\u0435\u043d\u0435\u0440\u0430\u043b\u044c\u043d\u043e\u0457 \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440\u043a\u0438.<\/p><p>\u0421\u0442\u0432\u043e\u0440\u044e\u0432\u0430\u043b\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0456 \u0442\u0430 \u043f\u0456\u0430\u0440-\u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457 \u0434\u043b\u044f \u043f\u0440\u043e\u0432\u0456\u0434\u043d\u0438\u0445 \u0441\u0443\u0431\u2019\u0454\u043a\u0442\u0456\u0432 \u0440\u0438\u043d\u043a\u0443 \u044f\u043a-\u0442\u043e: British American Tobacco, \u0411\u043b\u0430\u0433\u043e\u0434\u0456\u0439\u043d\u0438\u0439 \u0444\u043e\u043d\u0434 \u00ab\u0423\u043a\u0440\u0430\u0457\u043d\u0430-\u0434\u0456\u0442\u044f\u043c\u00bb, 3-\u0439 \u043a\u0438\u0457\u0432\u0441\u044c\u043a\u0438\u0439 \u043c\u043e\u043b\u043e\u0447\u043d\u0438\u0439 \u0437\u0430\u0432\u043e\u0434 \u00ab\u0413\u0430\u043b\u0430\u043a\u0442\u043e\u043d\u00bb (\u043d\u0430\u0440\u0430\u0437\u0456 \u0437\u0430\u043a\u0440\u0438\u0442\u0438\u0439), Nivea (Baiersdorf) \u0442\u043e\u0449\u043e.<\/p><p>\u0404 \u0430\u0432\u0442\u043e\u0440\u043a\u043e\u044e \u043d\u0438\u0437\u043a\u0438 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0445 \u0431\u0440\u0435\u043d\u0434\u0456\u0432, \u043d\u0430\u0439\u0431\u0456\u043b\u044c\u0448 \u0432\u0456\u0434\u043e\u043c\u0438\u043c\u0438 \u0437 \u044f\u043a\u0438\u0445 \u0454 \u0431\u0440\u0435\u043d\u0434 \u0433\u043e\u0440\u0456\u043b\u043a\u0438 \u00ab\u0425\u043b\u0456\u0431\u043d\u0438\u0439 \u0414\u0430\u0440\u00bb \u0442\u0430 \u0431\u0440\u0435\u043d\u0434 \u0440\u0438\u0431\u043d\u0438\u0445 \u0441\u043d\u0435\u043a\u0456\u0432 \u00ab\u0420\u0438\u0431\u0430\u0447\u043a\u0430 \u0421\u043e\u043d\u044f\u00bb. \u0410\u0432\u0442\u043e\u0440\u043a\u0430 \u043f\u043e\u043d\u0430\u0434 70 \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0445, \u043d\u0430\u0443\u043a\u043e\u0432\u043e-\u043c\u0435\u0442\u043e\u0434\u0438\u0447\u043d\u0438\u0445 \u0442\u0430 \u043d\u0430\u0443\u043a\u043e\u0432\u043e-\u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u0438\u0445 \u043f\u0443\u0431\u043b\u0456\u043a\u0430\u0446\u0456\u0439 \u0437\u0430 \u043d\u0430\u043f\u0440\u044f\u043c\u0430\u043c\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443, \u0440\u0435\u043a\u043b\u0430\u043c\u0438, \u0437\u0432\u2019\u044f\u0437\u043a\u0456\u0432 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e, \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439, \u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433\u0443.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0ac08f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ac08f8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29f523e\" data-id=\"29f523e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4f9dde elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d4f9dde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bc161c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bc161c4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-db84637\" data-id=\"db84637\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0248743 elementor-widget-tablet__width-auto staff-photo elementor-widget elementor-widget-image\" data-id=\"0248743\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"629\" height=\"938\" src=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2023\/03\/\u0428\u0430\u0431\u043b\u0456\u043e\u0432\u0441\u044c\u043a\u0438\u0439.jpg\" class=\"attachment-large size-large wp-image-499\" alt=\"\" srcset=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2023\/03\/\u0428\u0430\u0431\u043b\u0456\u043e\u0432\u0441\u044c\u043a\u0438\u0439.jpg 629w, http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2023\/03\/\u0428\u0430\u0431\u043b\u0456\u043e\u0432\u0441\u044c\u043a\u0438\u0439-201x300.jpg 201w\" sizes=\"(max-width: 629px) 100vw, 629px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f53180 elementor-grid-tablet-0 e-grid-align-tablet-left elementor-shape-circle e-grid-align-left elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"3f53180\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-d6c39a8\" href=\"https:\/\/www.researchgate.net\/profile\/Volodymyr-Shabliovskyi\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\"><\/span>\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"399\" height=\"390\" viewBox=\"0 0 399 390\" fill=\"none\"><path d=\"M244.117 386.497C209.856 379.788 189.491 359.902 137.5 282.755C120.249 256.879 120.249 256.879 103.478 255.681C78.8003 254.004 80.717 249.691 81.4358 304.078C82.3941 365.892 81.6754 364.455 117.374 370.444C126.718 371.882 127.437 372.601 127.437 378.111C127.437 384.341 127.437 384.341 64.6645 384.82C5.72536 385.299 1.89192 385.059 0.693967 381.466C-1.70193 374.517 1.89191 371.163 14.8298 368.767C29.4447 366.132 37.1116 360.142 39.0283 350.079C39.9867 346.246 40.2263 294.494 39.7471 235.076C39.0284 110.25 40.4659 117.677 17.4653 112.646C3.08986 109.531 -1.46235 106.177 0.454371 100.427C1.89191 96.5932 5.00658 96.3536 70.4146 95.1557C167.688 93.2389 185.897 96.3536 211.773 119.354C238.846 143.553 242.68 180.45 221.117 211.357C211.533 225.253 192.366 240.108 177.511 245.618C170.563 248.254 164.813 251.129 164.813 252.087C164.813 254.962 186.855 286.348 200.512 303.12C236.93 347.444 256.576 364.694 276.941 369.965C289.639 373.32 293.233 376.913 289.639 383.143C285.806 389.612 266.639 391.049 244.117 386.497ZM152.354 227.649C200.272 208.002 203.866 142.115 158.344 122.708C146.604 117.677 143.49 117.437 114.02 117.437C82.1545 117.437 82.1545 117.438 81.6754 172.783C81.1962 203.211 81.4358 229.566 82.1545 231.003C84.3108 236.034 138.219 233.399 152.354 227.649ZM319.349 159.366C282.212 152.418 269.993 129.657 271.91 71.1967C272.868 38.852 275.504 29.9872 287.962 16.5702C310.005 -7.14924 364.631 -4.99293 384.757 20.4036C393.382 31.1851 392.663 34.5394 380.684 38.1333C371.34 41.2479 371.34 41.2479 362.714 32.6227C342.349 12.9763 307.129 20.164 300.9 45.5605C297.785 56.8213 298.025 104.5 301.14 115.281C309.525 145.709 360.079 145.709 368.704 115.281C373.975 95.8744 372.777 94.4369 349.537 93.2389C338.276 92.7597 338.276 92.7597 338.276 83.4157C338.276 74.3113 338.276 74.3113 365.11 73.5925C399.851 72.8738 399.372 72.3946 397.694 97.7911C395.538 129.657 386.913 144.99 366.069 154.095C352.412 159.845 333.724 162.001 319.349 159.366Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-8fb83fb\" href=\"https:\/\/orcid.org\/0000-0003-2537-0131\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\"><\/span>\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"334\" height=\"335\" viewBox=\"0 0 334 335\" fill=\"none\"><path d=\"M43.311 334.134H6.49533V78.0984H43.311V193.805V334.134Z\" fill=\"white\"><\/path><path d=\"M97.3391 78.0984H196.789C291.458 78.0984 333.055 145.753 333.055 206.236C333.055 271.978 281.656 334.373 197.267 334.373H97.3391V78.0984ZM134.155 301.144H192.725C276.158 301.144 295.283 237.792 295.283 206.236C295.283 154.837 262.531 111.328 190.812 111.328H134.155V301.144Z\" fill=\"white\"><\/path><path d=\"M49.0484 24.7874C49.0484 37.9358 38.2906 48.9327 24.9031 48.9327C11.5156 48.9327 0.757812 37.9358 0.757812 24.7874C0.757812 11.3999 11.5156 0.64209 24.9031 0.64209C38.2906 0.64209 49.0484 11.639 49.0484 24.7874Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-c3068c1\" href=\"https:\/\/independent.academia.edu\/VolodymyrShabliovskyi\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\"><\/span>\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"289\" height=\"277\" viewBox=\"0 0 289 277\" fill=\"none\"><path d=\"M94.5391 0.0448605C118.382 0.0207772 142.224 0.0207778 166.067 0.0569028C199.253 82.9758 232.416 165.919 265.603 248.838C268.927 258.483 279.921 261.445 289 262.638V276.979C245.819 276.979 202.613 276.979 159.432 276.979C159.432 272.259 159.432 267.538 159.432 262.83C169.089 262.084 180.517 262.541 187.693 254.907C193.365 248.103 190.126 238.867 188.055 231.293C183.623 218.685 178.349 206.367 173.581 193.892C139.972 193.892 106.376 193.892 72.7798 193.892C68.5412 205.584 64.4711 217.349 59.823 228.885C56.8728 235.327 53.3687 242.01 53.9346 249.319C54.3681 253.594 57.2822 257.327 61.3162 258.856C67.915 261.638 75.1882 262.108 82.2687 262.541C82.3048 267.358 82.365 272.162 82.3048 276.979C54.8859 276.979 27.443 276.979 0 276.979C0 272.187 0 267.394 0 262.625C7.98362 261.494 17.9662 259.398 21.0488 250.825C49.4551 178.466 77.8494 106.084 106.292 33.7495C107.135 32.2082 106.954 30.4862 106.171 28.9569C102.27 19.3236 98.4286 9.6782 94.5391 0.0448605ZM82.4613 166.521C98.6453 166.557 114.829 166.545 131.001 166.545H162.273C148.715 132.78 135.18 99.0153 121.609 65.2625C108.965 99.1598 95.9841 132.949 82.4613 166.521Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-a4b0779\" data-id=\"a4b0779\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d1d7d0 elementor-widget elementor-widget-text-editor\" data-id=\"9d1d7d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 14pt;\">\u0428\u0430\u0431\u043b\u0456\u043e\u0432\u0441\u044c\u043a\u0438\u0439 \u0412\u043e\u043b\u043e\u0434\u0438\u043c\u0438\u0440 \u0404\u0432\u0433\u0435\u043d\u043e\u0432\u0438\u0447<\/span><\/p><p><em>\u043a\u0430\u043d\u0434\u0438\u0434\u0430\u0442 \u0444\u0456\u043b\u043e\u043b\u043e\u0433\u0456\u0447\u043d\u0438\u0445 \u043d\u0430\u0443\u043a,\u00a0<span style=\"font-family: var( --e-global-typography-text-font-family ), montserrat; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">\u0434\u043e\u0446\u0435\u043d\u0442,\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), montserrat; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">\u0433\u0430\u0440\u0430\u043d\u0442 \u043e\u0441\u0432\u0456\u0442\u043d\u044c\u043e\u0457 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0438 &#8220;\u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u0442\u0430 \u0437\u0432\u2019\u044f\u0437\u043a\u0438 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e&#8221;<\/span><\/em><\/p><p><span style=\"font-family: var( --e-global-typography-text-font-family ), montserrat; font-size: 1rem; font-weight: var( --e-global-typography-text-font-weight );\"><a href=\"mailto:volodymyr.shabliovskyi@knu.ua\">volodymyr.shabliovskyi@knu.ua<\/a><\/span><\/p><p>\u0421\u0444\u0435\u0440\u0430 \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0445 \u0456\u043d\u0442\u0435\u0440\u0435\u0441\u0456\u0432: \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0439\u043d\u0456 \u0432\u0456\u0439\u043d\u0438, \u043a\u0440\u0438\u0437\u043e\u0432\u0456 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457, PR, \u0440\u0435\u043a\u043b\u0430\u043c\u0430, \u043a\u043e\u043f\u0456\u0440\u0430\u0439\u0442\u0438\u043d\u0433, \u0441\u043f\u0456\u0447\u0440\u0430\u0439\u0442\u0438\u043d\u0433.<\/p><p><span style=\"font-family: var( --e-global-typography-text-font-family ), montserrat; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">\u0414\u0438\u0441\u0446\u0438\u043f\u043b\u0456\u043d\u0438: &#8220;\u0421\u0443\u0447\u0430\u0441\u043d\u0456 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0439\u043d\u0456 \u0432\u0456\u0439\u043d\u0438&#8221;, &#8220;\u041a\u0440\u0438\u0437\u043e\u0432\u0438\u0439 \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442 \u043c\u0435\u0434\u0456\u0430\u0434\u0456\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456&#8221;, &#8220;\u0422\u0435\u043e\u0440\u0456\u044f \u0456 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0457 \u0434\u0456\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456&#8221;, &#8220;\u0422\u0435\u043e\u0440\u0456\u044f \u0456 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430 PR-\u0434\u0456\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456&#8221;, &#8220;\u041a\u0440\u0438\u0437\u043e\u0432\u0456 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457&#8221;, &#8220;\u041a\u043e\u043f\u0456\u0440\u0430\u0439\u0442\u0438\u043d\u0433 \u0442\u0430 \u0441\u043f\u0456\u0447\u0440\u0430\u0439\u0442\u0438\u043d\u0433&#8221;.<\/span><\/p><p><span style=\"font-family: var( --e-global-typography-text-font-family ), montserrat; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">\u0423 \u041d\u041d\u0406\u0416 \u043f\u0440\u0430\u0446\u044e\u0454 \u0437 1999 \u0440\u043e\u043a\u0443 \u043d\u0430 \u043f\u043e\u0441\u0430\u0434\u0456 \u0434\u043e\u0446\u0435\u043d\u0442\u0430.<\/span><\/p><p><span style=\"font-family: var( --e-global-typography-text-font-family ), montserrat; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">\u0412\u043e\u043b\u043e\u0434\u0438\u043c\u0438\u0440 \u0428\u0430\u0431\u043b\u0456\u043e\u0432\u0441\u044c\u043a\u0438\u0439 &#8211; \u043e\u0434\u0438\u043d \u0456\u0437 \u0440\u043e\u0437\u0440\u043e\u0431\u043d\u0438\u043a\u0456\u0432 \u043d\u043e\u0432\u043e\u0457 \u043e\u0441\u0432\u0456\u0442\u043d\u044c\u043e-\u043f\u0440\u043e\u0444\u0435\u0441\u0456\u0439\u043d\u043e\u0457 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0438 &#8220;\u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u0442\u0430 \u0437\u0432\u2019\u044f\u0437\u043a\u0438 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e&#8221; (2018 \u0440\u0456\u043a), \u0414\u0435\u0440\u0436\u0430\u0432\u043d\u043e\u0433\u043e \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u0443 \u0432\u0438\u0449\u043e\u0457 \u043e\u0441\u0432\u0456\u0442\u0438 \u0437\u0430 \u043e\u0441\u0432\u0456\u0442\u043d\u044c\u043e-\u043a\u0432\u0430\u043b\u0456\u0444\u0456\u043a\u0430\u0446\u0456\u0439\u043d\u0438\u043c \u0440\u0456\u0432\u043d\u0435\u043c \u0431\u0430\u043a\u0430\u043b\u0430\u0432\u0440\u0430 \u0437\u0430 \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u044c\u043d\u0456\u0441\u0442\u044e 6.6030302 &#8220;\u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u0456 \u0437\u0432\u2019\u044f\u0437\u043a\u0438 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e (\u0437\u0430 \u0432\u0438\u0434\u0430\u043c\u0438 \u0434\u0456\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456)&#8221; (2006 \u0440.), \u0414\u0435\u0440\u0436\u0430\u0432\u043d\u043e\u0433\u043e \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u0443 \u0432\u0438\u0449\u043e\u0457 \u043e\u0441\u0432\u0456\u0442\u0438 \u0437\u0430 \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u044c\u043d\u0456\u0441\u0442\u044e \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u0456\u0441\u0442\u0430 &#8220;\u0420\u0435\u043a\u043b\u0430\u043c\u0430&#8221; 7.03030201 (2011 \u0440.),\u00a0 \u0414\u0435\u0440\u0436\u0430\u0432\u043d\u043e\u0433\u043e \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u0443 \u0432\u0438\u0449\u043e\u0457 \u043e\u0441\u0432\u0456\u0442\u0438 \u0437\u0430 \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u044c\u043d\u0456\u0441\u0442\u044e \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u0456\u0441\u0442\u0430 &#8220;\u0417\u0432\u2019\u044f\u0437\u043a\u0438 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e&#8221; 7.03030202 (2011 \u0440.),\u00a0 \u0414\u0435\u0440\u0436\u0430\u0432\u043d\u043e\u0433\u043e \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u0443 \u0432\u0438\u0449\u043e\u0457 \u043e\u0441\u0432\u0456\u0442\u0438 \u0437\u0430 \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u044c\u043d\u0456\u0441\u0442\u044e \u043c\u0430\u0433\u0456\u0441\u0442\u0440\u0430 &#8220;\u0420\u0435\u043a\u043b\u0430\u043c\u0430&#8221; 8.03030201 (2011 \u0440.), \u0414\u0435\u0440\u0436\u0430\u0432\u043d\u043e\u0433\u043e \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u0443 \u0432\u0438\u0449\u043e\u0457 \u043e\u0441\u0432\u0456\u0442\u0438 \u0437\u0430 \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u044c\u043d\u0456\u0441\u0442\u044e \u043c\u0430\u0433\u0456\u0441\u0442\u0440\u0430 &#8220;\u0417\u0432\u2019\u044f\u0437\u043a\u0438 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e&#8221; 8.03030202 (2011 \u0440.), \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u0456 \u0456 \u0432\u043f\u0440\u043e\u0432\u0430\u0434\u0436\u0435\u043d\u0456 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u043d\u0456 \u043d\u0430\u0432\u0447\u0430\u043b\u044c\u043d\u0456 \u043f\u043b\u0430\u043d\u0438 \u0442\u0430 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0438 \u043f\u0440\u043e\u0444\u0456\u043b\u044c\u043d\u0438\u0445 \u0434\u0438\u0441\u0446\u0438\u043f\u043b\u0456\u043d.\u00a0<\/span><\/p><p>\u0417\u0430 \u0443\u0447\u0430\u0441\u0442\u044c \u0443 \u043f\u0440\u043e\u0442\u0438\u0434\u0456\u0457 \u0437\u0431\u0440\u043e\u0439\u043d\u0456\u0439 \u0430\u0433\u0440\u0435\u0441\u0456\u0457 \u0440\u0444 \u043f\u0440\u043e\u0442\u0438 \u0423\u043a\u0440\u0430\u0457\u043d\u0438 \u043d\u0430\u0433\u043e\u0440\u043e\u0434\u0436\u0435\u043d\u0438\u0439 \u043c\u0435\u0434\u0430\u043b\u043b\u044e &#8220;\u0417\u0430 \u043e\u0431\u043e\u0440\u043e\u043d\u0443 \u0440\u0456\u0434\u043d\u043e\u0457 \u0414\u0435\u0440\u0436\u0430\u0432\u0438&#8221; (\u21163811) \u0442\u0430 \u0432\u0456\u0434\u0437\u043d\u0430\u043a\u043e\u044e &#8220;\u0417\u0430 \u0441\u043b\u0443\u0436\u0431\u0443 \u0414\u0435\u0440\u0436\u0430\u0432\u0456&#8221; (\u21164070).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4c5b3a elementor-widget elementor-widget-image\" data-id=\"e4c5b3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"276\" src=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2023\/03\/photo1678903870-1024x442.jpeg\" class=\"attachment-large size-large wp-image-655\" alt=\"\" srcset=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2023\/03\/photo1678903870-1024x442.jpeg 1024w, http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2023\/03\/photo1678903870-300x130.jpeg 300w, http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2023\/03\/photo1678903870-768x332.jpeg 768w, http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2023\/03\/photo1678903870.jpeg 1280w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a2635d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a2635d3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f42e2e\" data-id=\"7f42e2e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67a9437 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"67a9437\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a799327 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a799327\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6725a01\" data-id=\"6725a01\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b15604 elementor-widget-tablet__width-auto staff-photo elementor-widget elementor-widget-image\" data-id=\"7b15604\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"860\" src=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2023\/03\/B612_20170320_123204.jpg\" class=\"attachment-large size-large wp-image-444\" alt=\"\" srcset=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2023\/03\/B612_20170320_123204.jpg 720w, http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2023\/03\/B612_20170320_123204-223x300.jpg 223w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8d180b elementor-grid-tablet-0 e-grid-align-tablet-left elementor-shape-circle e-grid-align-left elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"c8d180b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-91cbd0a\" href=\"https:\/\/scholar.google.com\/citations?user=g0jgRboAAAAJ&#038;hl=uk\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\"><\/span>\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"287\" height=\"322\" viewBox=\"0 0 287 322\" fill=\"none\"><path d=\"M107 0L0 94H69C74 139 110 158 147 161C140 179 143 188 154 200C111 201 51 226 51 267C55 312 114 321 143 321C181 322 224 302 233 267C237 232 223 213 202 196C179 178 174 168 181 156C196 139 216 129 220 105C222 88 218 77 214 62L259 24L258 40C255 42 253 46 253 49V152C255 165 275 163 276 152V49C276 46 274 42 271 41V16L287 0H107ZM165 141C104 151 78 54 127 42C183 31 210 128 165 141ZM160 214C220 227 221 277 170 292C126 301 88 288 89 262C89 237 124 214 160 214Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-8fb83fb\" href=\"https:\/\/orcid.org\/0000-0002-5874-0293\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\"><\/span>\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"334\" height=\"335\" viewBox=\"0 0 334 335\" fill=\"none\"><path d=\"M43.311 334.134H6.49533V78.0984H43.311V193.805V334.134Z\" fill=\"white\"><\/path><path d=\"M97.3391 78.0984H196.789C291.458 78.0984 333.055 145.753 333.055 206.236C333.055 271.978 281.656 334.373 197.267 334.373H97.3391V78.0984ZM134.155 301.144H192.725C276.158 301.144 295.283 237.792 295.283 206.236C295.283 154.837 262.531 111.328 190.812 111.328H134.155V301.144Z\" fill=\"white\"><\/path><path d=\"M49.0484 24.7874C49.0484 37.9358 38.2906 48.9327 24.9031 48.9327C11.5156 48.9327 0.757812 37.9358 0.757812 24.7874C0.757812 11.3999 11.5156 0.64209 24.9031 0.64209C38.2906 0.64209 49.0484 11.639 49.0484 24.7874Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-3803569\" href=\"https:\/\/www.linkedin.com\/in\/yuliia-shafarenko-58b4a110a\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-f4dfb34\" data-id=\"f4dfb34\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0079d1b elementor-widget elementor-widget-text-editor\" data-id=\"0079d1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 14pt;\">\u0428\u0430\u0444\u0430\u0440\u0435\u043d\u043a\u043e \u042e\u043b\u0456\u044f \u041c\u0438\u0445\u0430\u0439\u043b\u0456\u0432\u043d\u0430<\/span><\/p><p><em>\u043a\u0430\u043d\u0434\u0438\u0434\u0430\u0442\u043a\u0430 \u043d\u0430\u0443\u043a \u0456\u0437 \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0438\u0445 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439, \u0434<span style=\"font-family: var( --e-global-typography-text-font-family ), montserrat; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">\u043e\u0446\u0435\u043d\u0442\u043a\u0430<\/span><\/em><\/p><p><a href=\"mailto:shafarenko@knu.ua\">shafarenko@knu.ua<\/a><span style=\"font-family: var( --e-global-typography-text-font-family ), montserrat; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\"><br \/><\/span><\/p><p><span style=\"font-family: var( --e-global-typography-text-font-family ), montserrat; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">\u0423 \u041d\u041d\u0406\u0416 \u043f\u0440\u0430\u0446\u044e\u0454 \u0437 2001 \u0440\u043e\u043a\u0443. 2014 \u0440\u043e\u043a\u0443 \u0437\u0430\u0445\u0438\u0441\u0442\u0438\u043b\u0430 \u0434\u0438\u0441\u0435\u0440\u0442\u0430\u0446\u0456\u044e \u043d\u0430 \u0437\u0434\u043e\u0431\u0443\u0442\u0442\u044f \u0441\u0442\u0443\u043f\u0435\u043d\u044e \u043a\u0430\u043d\u0434\u0438\u0434\u0430\u0442\u0430 \u043d\u0430\u0443\u043a \u0456\u0437 \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0438\u0445 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439. \u0410\u0432\u0442\u043e\u0440\u043a\u0430 \u043f\u043e\u043d\u0430\u0434 20 \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0445 \u0442\u0430 \u043d\u0430\u0432\u0447\u0430\u043b\u044c\u043d\u043e-\u043c\u0435\u0442\u043e\u0434\u0438\u0447\u043d\u0438\u0445 \u0440\u043e\u0431\u0456\u0442.<\/span><\/p><p>\u0412\u0438\u043a\u043b\u0430\u0434\u0430\u0454 \u0434\u0438\u0441\u0446\u0438\u043f\u043b\u0456\u043d\u0438 &#8220;\u041f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0430 \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u0447\u0430&#8221;, &#8220;\u041c\u0435\u0434\u0456\u0430\u0432\u0438\u0440\u043e\u0431\u043d\u0438\u0446\u0442\u0432\u043e \u0437 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0430 \u0437\u0432\u2019\u044f\u0437\u043a\u0456\u0432 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e: \u043f\u0440\u043e\u0434\u0443\u043a\u0442. \u041a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439\u043d\u0456 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457 \u043f\u0435\u0440\u0435\u043a\u043e\u043d\u0430\u043d\u043d\u044f&#8221;, &#8220;\u041c\u0435\u0434\u0456\u0430\u0432\u0438\u0440\u043e\u0431\u043d\u0438\u0446\u0442\u0432\u043e: \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0442. \u041e\u0440\u0433\u0430\u043d\u0456\u0437\u0430\u0446\u0456\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0457 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457&#8221;, &#8220;\u041c\u0435\u0434\u0456\u0430\u0432\u0438\u0440\u043e\u0431\u043d\u0438\u0446\u0442\u0432\u043e \u0437 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0430 \u0437\u0432\u2019\u044f\u0437\u043a\u0456\u0432 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e: \u043a\u043e\u043d\u0442\u0435\u043d\u0442. \u0406\u043d\u0442\u0435\u0433\u0440\u043e\u0432\u0430\u043d\u0456 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0456 \u0442\u0430 \u043f\u0456\u0430\u0440\u0456&#8221;. \u0423 \u0432\u0438\u043a\u043b\u0430\u0434\u0430\u0446\u044c\u043a\u0456\u0439 \u0434\u0456\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0454 \u043f\u0456\u0434\u0445\u0456\u0434 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0437\u0430\u0441\u0442\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u043d\u0430\u0431\u0443\u0442\u0438\u0445 \u043d\u0430\u0432\u0438\u0447\u043e\u043a \u043d\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u0446\u0456.<\/p><p>\u0412\u0438\u0432\u0447\u0430\u0454 \u0433\u0435\u043d\u0434\u0435\u0440\u043d\u0443 \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0456\u044e \u0442\u0430 \u0433\u0435\u043d\u0434\u0435\u0440\u043d\u0438\u0439 \u0434\u0438\u0441\u0431\u0430\u043b\u0430\u043d\u0441 \u0443 \u043c\u0435\u0434\u0456\u0430 \u0442\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0456.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cf876db elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cf876db\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ebc6b8\" data-id=\"7ebc6b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67b204a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"67b204a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a2b2fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a2b2fc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-13dc33e\" data-id=\"13dc33e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-163f523 elementor-widget-tablet__width-auto staff-photo elementor-widget elementor-widget-image\" data-id=\"163f523\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"853\" src=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2023\/03\/PB280312-768x1024.jpg\" class=\"attachment-large size-large wp-image-489\" alt=\"\" srcset=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2023\/03\/PB280312-768x1024.jpg 768w, http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2023\/03\/PB280312-225x300.jpg 225w, http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2023\/03\/PB280312-1152x1536.jpg 1152w, http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2023\/03\/PB280312-1536x2048.jpg 1536w, http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2023\/03\/PB280312-scaled.jpg 1920w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c24943e elementor-grid-tablet-0 e-grid-align-tablet-left elementor-shape-circle e-grid-align-left elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"c24943e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-91cbd0a\" href=\"https:\/\/scholar.google.com.ua\/citations?hl=uk&#038;view_op=list_works&#038;alert_preview_top_rm=2&#038;authuser=3&#038;gmla=AJsN-F76YMajIhA7CaYMIsOisDRV0LIIe65258eUpxLy-sQk32aa45uAzDlwh-gUmVklmE2Da0So-ivsg-gsT9fiTvd4LfHa6et4x1uwdDYCLikv5ahoPKcDKICMw61pK6a9ZUL2btwanCM-8QxFPErwxu4XWqX4Gw&#038;user=ofNyb08AAAAJ\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\"><\/span>\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"287\" height=\"322\" viewBox=\"0 0 287 322\" fill=\"none\"><path d=\"M107 0L0 94H69C74 139 110 158 147 161C140 179 143 188 154 200C111 201 51 226 51 267C55 312 114 321 143 321C181 322 224 302 233 267C237 232 223 213 202 196C179 178 174 168 181 156C196 139 216 129 220 105C222 88 218 77 214 62L259 24L258 40C255 42 253 46 253 49V152C255 165 275 163 276 152V49C276 46 274 42 271 41V16L287 0H107ZM165 141C104 151 78 54 127 42C183 31 210 128 165 141ZM160 214C220 227 221 277 170 292C126 301 88 288 89 262C89 237 124 214 160 214Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-8fb83fb\" href=\"https:\/\/orcid.org\/0000-0002-5849-9743\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\"><\/span>\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"334\" height=\"335\" viewBox=\"0 0 334 335\" fill=\"none\"><path d=\"M43.311 334.134H6.49533V78.0984H43.311V193.805V334.134Z\" fill=\"white\"><\/path><path d=\"M97.3391 78.0984H196.789C291.458 78.0984 333.055 145.753 333.055 206.236C333.055 271.978 281.656 334.373 197.267 334.373H97.3391V78.0984ZM134.155 301.144H192.725C276.158 301.144 295.283 237.792 295.283 206.236C295.283 154.837 262.531 111.328 190.812 111.328H134.155V301.144Z\" fill=\"white\"><\/path><path d=\"M49.0484 24.7874C49.0484 37.9358 38.2906 48.9327 24.9031 48.9327C11.5156 48.9327 0.757812 37.9358 0.757812 24.7874C0.757812 11.3999 11.5156 0.64209 24.9031 0.64209C38.2906 0.64209 49.0484 11.639 49.0484 24.7874Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-85552c0\" data-id=\"85552c0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04986aa elementor-widget elementor-widget-text-editor\" data-id=\"04986aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 14pt;\">\u0428\u043c\u0438\u0433\u0430 \u042e\u043b\u0456\u044f \u0406\u0432\u0430\u043d\u0456\u0432\u043d\u0430<\/span><\/p><p><em>\u043a\u0430\u043d\u0434\u0438\u0434\u0430\u0442\u043a\u0430 \u0444\u0456\u043b\u043e\u043b\u043e\u0433\u0456\u0447\u043d\u0438\u0445 \u043d\u0430\u0443\u043a, \u0434\u043e\u0446\u0435\u043d\u0442\u043a\u0430\u00a0<\/em><\/p><p><a href=\"mailto:shmyga@knu.ua\">shmyga@knu.ua<\/a><\/p><p>\u0412\u0438\u043f\u0443\u0441\u043a\u043d\u0438\u0446\u044f \u0444\u0430\u043a\u0443\u043b\u044c\u0442\u0435\u0442\u0443 \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u043e\u0457 \u043f\u0435\u0434\u0430\u0433\u043e\u0433\u0456\u043a\u0438 \u0442\u0430 \u043f\u0441\u0438\u0445\u043e\u043b\u043e\u0433\u0456\u0457\u00a0 \u0417\u0430\u043f\u043e\u0440\u0456\u0437\u044c\u043a\u043e\u0433\u043e\u00a0 \u0434\u0435\u0440\u0436\u0430\u0432\u043d\u043e\u0433\u043e \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0443, \u043e\u0442\u0440\u0438\u043c\u0430\u043b\u0430 \u0434\u0438\u043f\u043b\u043e\u043c \u0437 \u0432\u0456\u0434\u0437\u043d\u0430\u043a\u043e\u044e (1997 \u0440.); \u0444\u0430\u043a\u0443\u043b\u044c\u0442\u0435\u0442\u0443 \u0456\u043d\u043e\u0437\u0435\u043c\u043d\u043e\u0457 \u0444\u0456\u043b\u043e\u043b\u043e\u0433\u0456\u0457 \u0417\u0430\u043f\u043e\u0440\u0456\u0437\u044c\u043a\u043e\u0433\u043e \u0434\u0435\u0440\u0436\u0430\u0432\u043d\u043e\u0433\u043e \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0443 \u0437\u0430 \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u044c\u043d\u0456\u0441\u0442\u044e: \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u0430 \u043c\u043e\u0432\u0430 \u0442\u0430 \u043b\u0456\u0442\u0435\u0440\u0430\u0442\u0443\u0440\u0430 (1999 \u0440.). \u0417\u0430\u043a\u0456\u043d\u0447\u0438\u043b\u0430 \u0430\u0441\u043f\u0456\u0440\u0430\u043d\u0442\u0443\u0440\u0443 \u0406\u043d\u0441\u0442\u0438\u0442\u0443\u0442\u0443 \u0436\u0443\u0440\u043d\u0430\u043b\u0456\u0441\u0442\u0438\u043a\u0438 \u041a\u041d\u0423 \u0456\u043c\u0435\u043d\u0456 \u0422\u0430\u0440\u0430\u0441\u0430 \u0428\u0435\u0432\u0447\u0435\u043d\u043a\u0430. \u0423 2006 \u0440\u043e\u0446\u0456 \u0437\u0430\u0445\u0438\u0441\u0442\u0438\u043b\u0430 \u0434\u0438\u0441\u0435\u0440\u0442\u0430\u0446\u0456\u044e \u0437\u0456 \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0456 10.01.08 \u2013 \u0436\u0443\u0440\u043d\u0430\u043b\u0456\u0441\u0442\u0438\u043a\u0430 \u043d\u0430 \u0442\u0435\u043c\u0443 \u00ab\u0415\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c \u0442\u0435\u043b\u0435\u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456 (\u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0442\u0438\u0432\u043d\u0438\u0439 \u0430\u0441\u043f\u0435\u043a\u0442)\u00bb.<\/p><p>\u041f\u0440\u043e\u0439\u0448\u043b\u0430 \u043a\u0443\u0440\u0441\u0438 \u0442\u0430 \u0442\u0440\u0435\u043d\u0456\u043d\u0433\u0438 \u0443 \u0441\u0444\u0435\u0440\u0456 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438\u0445 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439, \u0431\u0440\u0435\u043d\u0434 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439, \u0442\u0435\u043e\u0440\u0456\u0457 \u0442\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0445 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439, \u043c\u0435\u0434\u0456\u0430\u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442\u0443 \u0442\u043e\u0449\u043e.<\/p><p>\u0410\u0432\u0442\u043e\u0440\u043a\u0430 \u043f\u043e\u043d\u0430\u0434 70 \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0445 \u0442\u0430 \u043d\u0430\u0443\u043a\u043e\u0432\u043e-\u043c\u0435\u0442\u043e\u0434\u0438\u0447\u043d\u0438\u0445 \u043f\u0440\u0430\u0446\u044c.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fd5aebd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fd5aebd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9940c82\" data-id=\"9940c82\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea7ed51 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ea7ed51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-29efce8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"29efce8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-64be35c\" data-id=\"64be35c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7fb873 elementor-widget-tablet__width-auto staff-photo elementor-widget elementor-widget-image\" data-id=\"d7fb873\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"394\" height=\"483\" src=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/02\/\u0417\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u043d\u044f2.png\" class=\"attachment-large size-large wp-image-1631\" alt=\"\" srcset=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/02\/\u0417\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u043d\u044f2.png 394w, http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/02\/\u0417\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u043d\u044f2-245x300.png 245w\" sizes=\"(max-width: 394px) 100vw, 394px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4ea190 elementor-grid-tablet-0 e-grid-align-tablet-left elementor-shape-circle e-grid-align-left elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"b4ea190\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-91cbd0a\" href=\"https:\/\/scholar.google.com.ua\/citations?user=JErpOF0AAAAJ&#038;hl=uk\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\"><\/span>\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"287\" height=\"322\" viewBox=\"0 0 287 322\" fill=\"none\"><path d=\"M107 0L0 94H69C74 139 110 158 147 161C140 179 143 188 154 200C111 201 51 226 51 267C55 312 114 321 143 321C181 322 224 302 233 267C237 232 223 213 202 196C179 178 174 168 181 156C196 139 216 129 220 105C222 88 218 77 214 62L259 24L258 40C255 42 253 46 253 49V152C255 165 275 163 276 152V49C276 46 274 42 271 41V16L287 0H107ZM165 141C104 151 78 54 127 42C183 31 210 128 165 141ZM160 214C220 227 221 277 170 292C126 301 88 288 89 262C89 237 124 214 160 214Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-8fb83fb\" href=\"https:\/\/orcid.org\/0000-0003-2595-9181\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\"><\/span>\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"334\" height=\"335\" viewBox=\"0 0 334 335\" fill=\"none\"><path d=\"M43.311 334.134H6.49533V78.0984H43.311V193.805V334.134Z\" fill=\"white\"><\/path><path d=\"M97.3391 78.0984H196.789C291.458 78.0984 333.055 145.753 333.055 206.236C333.055 271.978 281.656 334.373 197.267 334.373H97.3391V78.0984ZM134.155 301.144H192.725C276.158 301.144 295.283 237.792 295.283 206.236C295.283 154.837 262.531 111.328 190.812 111.328H134.155V301.144Z\" fill=\"white\"><\/path><path d=\"M49.0484 24.7874C49.0484 37.9358 38.2906 48.9327 24.9031 48.9327C11.5156 48.9327 0.757812 37.9358 0.757812 24.7874C0.757812 11.3999 11.5156 0.64209 24.9031 0.64209C38.2906 0.64209 49.0484 11.639 49.0484 24.7874Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-4b25442\" data-id=\"4b25442\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-775aa3f elementor-widget elementor-widget-text-editor\" data-id=\"775aa3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 14pt;\">\u0429\u0435\u0433\u0435\u043b\u044c\u0441\u044c\u043a\u0430 \u042e\u043b\u0456\u044f \u041f\u0430\u0432\u043b\u0456\u0432\u043d\u0430\u00a0<\/span><\/p><p><em>\u043a\u0430\u043d\u0434\u0438\u0434\u0430\u0442 \u043f\u043e\u043b\u0456\u0442\u0438\u0447\u043d\u0438\u0445 \u043d\u0430\u0443\u043a, \u0434\u043e\u0446\u0435\u043d\u0442<\/em><\/p><p><a href=\"mailto:yuliia.shchehelska@knu.ua\">yuliia.shchehelska@knu.ua<\/a><\/p><p>\u0410\u0432\u0442\u043e\u0440 \u043f\u043e\u043d\u0430\u0434 80 \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0445 \u043f\u0443\u0431\u043b\u0456\u043a\u0430\u0446\u0456\u0439 \u0456 \u043d\u0430\u0443\u043a\u043e\u0432\u043e-\u043c\u0435\u0442\u043e\u0434\u0438\u0447\u043d\u0438\u0445 \u043f\u0440\u0430\u0446\u044c, \u0437\u043e\u043a\u0440\u0435\u043c\u0430<br \/>\u043f\u0456\u0434\u0440\u0443\u0447\u043d\u0438\u043a\u0430 \u00ab\u041e\u0440\u0433\u0430\u043d\u0456\u0437\u0430\u0446\u0456\u044f \u0442\u0430 \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u043d\u044f PR-\u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0439\u00bb. \u0417\u0430\u0441\u043d\u043e\u0432\u043d\u0438\u043a \u043d\u043e\u0432\u043e\u0433\u043e \u043d\u0430\u0443\u043a\u043e\u0432\u043e\u0433\u043e<br \/>\u043d\u0430\u043f\u0440\u044f\u043c\u0443 \u2013 \u0456\u043d\u0442\u0435\u0433\u0440\u0430\u043b\u044c\u043d\u043e\u0457 \u0456\u043c\u0430\u0433\u043e\u043b\u043e\u0433\u0456\u0457.<\/p><p>\u0421\u0444\u0435\u0440\u0438 \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0445 \u0456\u043d\u0442\u0435\u0440\u0435\u0441\u0456\u0432: \u0456\u043d\u0442\u0435\u0433\u0440\u0430\u043b\u044c\u043d\u0430 \u0456\u043c\u0430\u0433\u043e\u043b\u043e\u0433\u0456\u044f, PR, \u0434\u043e\u043f\u043e\u0432\u043d\u0435\u043d\u0430 \u0442\u0430 \u0437\u043c\u0456\u0448\u0430\u043d\u0430<br \/>\u0440\u0435\u0430\u043b\u044c\u043d\u0456\u0441\u0442\u044c, \u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0439\u043d\u0456 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0457 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0456 \u0442\u0430 PR.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e2abb9f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e2abb9f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d31af45\" data-id=\"d31af45\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e81beb elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"2e81beb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<h3 class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\t\u0410\u0441\u043f\u0456\u0440\u0430\u043d\u0442\u0438 \u0442\u0430 \u0434\u043e\u043a\u0442\u043e\u0440\u0430\u043d\u0442\u0438\t\t\t\t<\/h3>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fdb91d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fdb91d3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-8970ca1\" data-id=\"8970ca1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9db7141 elementor-widget-tablet__width-auto staff-photo elementor-widget elementor-widget-image\" data-id=\"9db7141\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"483\" height=\"643\" src=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2023\/03\/\u041b\u0435\u043e\u043d\u0442\u044c\u0454\u0432\u0430\u0422\u0421-e1678913473419.jpg\" class=\"attachment-large size-large wp-image-669\" alt=\"\" srcset=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2023\/03\/\u041b\u0435\u043e\u043d\u0442\u044c\u0454\u0432\u0430\u0422\u0421-e1678913473419.jpg 483w, http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2023\/03\/\u041b\u0435\u043e\u043d\u0442\u044c\u0454\u0432\u0430\u0422\u0421-e1678913473419-225x300.jpg 225w\" sizes=\"(max-width: 483px) 100vw, 483px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11cc2a6 elementor-grid-tablet-0 e-grid-align-tablet-left elementor-shape-circle e-grid-align-left elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"11cc2a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-91cbd0a\" href=\"https:\/\/scholar.google.com\/citations?view_op=list_works&#038;hl=uk&#038;user=MY6U22IAAAAJ\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\"><\/span>\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"287\" height=\"322\" viewBox=\"0 0 287 322\" fill=\"none\"><path d=\"M107 0L0 94H69C74 139 110 158 147 161C140 179 143 188 154 200C111 201 51 226 51 267C55 312 114 321 143 321C181 322 224 302 233 267C237 232 223 213 202 196C179 178 174 168 181 156C196 139 216 129 220 105C222 88 218 77 214 62L259 24L258 40C255 42 253 46 253 49V152C255 165 275 163 276 152V49C276 46 274 42 271 41V16L287 0H107ZM165 141C104 151 78 54 127 42C183 31 210 128 165 141ZM160 214C220 227 221 277 170 292C126 301 88 288 89 262C89 237 124 214 160 214Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-8fb83fb\" href=\"https:\/\/orcid.org\/0000-0002-7240-0260\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\"><\/span>\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"334\" height=\"335\" viewBox=\"0 0 334 335\" fill=\"none\"><path d=\"M43.311 334.134H6.49533V78.0984H43.311V193.805V334.134Z\" fill=\"white\"><\/path><path d=\"M97.3391 78.0984H196.789C291.458 78.0984 333.055 145.753 333.055 206.236C333.055 271.978 281.656 334.373 197.267 334.373H97.3391V78.0984ZM134.155 301.144H192.725C276.158 301.144 295.283 237.792 295.283 206.236C295.283 154.837 262.531 111.328 190.812 111.328H134.155V301.144Z\" fill=\"white\"><\/path><path d=\"M49.0484 24.7874C49.0484 37.9358 38.2906 48.9327 24.9031 48.9327C11.5156 48.9327 0.757812 37.9358 0.757812 24.7874C0.757812 11.3999 11.5156 0.64209 24.9031 0.64209C38.2906 0.64209 49.0484 11.639 49.0484 24.7874Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-35c2da0\" data-id=\"35c2da0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52b8baa elementor-widget elementor-widget-text-editor\" data-id=\"52b8baa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 14pt;\">\u041b\u0435\u043e\u043d\u0442\u044c\u0454\u0432\u0430 \u0422\u0435\u0442\u044f\u043d\u0430 \u0421\u0442\u0430\u043d\u0456\u0441\u043b\u0430\u0432\u0456\u0432\u043d\u0430\u00a0<\/span><\/p><p><em>\u043a\u0430\u043d\u0434\u0438\u0434\u0430\u0442\u043a\u0430 \u043d\u0430\u0443\u043a \u0456\u0437 \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0438\u0445 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439, \u0434\u043e\u043a\u0442\u043e\u0440\u0430\u043d\u0442\u043a\u0430\u00a0<\/em><\/p><p><a href=\"mailto:leontieva_Tet@knu.ua\">leontieva_tet@knu.ua<\/a><\/p><p>\u0412\u0438\u043f\u0443\u0441\u043a\u043d\u0438\u0446\u044f \u0417\u0430\u043f\u043e\u0440\u0456\u0437\u044c\u043a\u043e\u0433\u043e \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0443, \u0444\u0456\u043b\u043e\u043b\u043e\u0433\u0456\u0447\u043d\u043e\u0433\u043e \u0444\u0430\u043a\u0443\u043b\u044c\u0442\u0435\u0442\u0443, \u043c\u0430\u0454 \u0434\u0438\u043f\u043b\u043e\u043c \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u0456\u0441\u0442\u0430 \u0437 \u0432\u0456\u0434\u0437\u043d\u0430\u043a\u043e\u044e \u0432\u0438\u043a\u043b\u0430\u0434\u0430\u0447\u0430 \u0443\u043a\u0440\u0430\u0456\u043d\u0441\u044c\u043a\u043e\u0456 \u043c\u043e\u0432\u0438 \u0442\u0430 \u043b\u0456\u0442\u0435\u0440\u0430\u0442\u0443\u0440\u0438.\u00a0<span style=\"font-family: var( --e-global-typography-text-font-family ), montserrat; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">\u0423 2009 \u0440\u043e\u0446\u0456 \u0437\u0430\u0445\u0438\u0441\u0442\u0438\u043b\u0430 \u043a\u0430\u043d\u0434\u0438\u0434\u0430\u0442\u0441\u044c\u043a\u0443 \u0434\u0438\u0441\u0435\u0440\u0442\u0430\u0446\u0456\u044e \u043d\u0430 \u0442\u0435\u043c\u0443 &#8220;\u0421\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u043d\u043e-\u0444\u0443\u043d\u043a\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0456 \u043e\u0441\u043e\u0431\u043b\u0438\u0432\u043e\u0441\u0442\u0456 \u043f\u0440\u0435\u0441\u0438 \u0434\u043b\u044f \u0434\u0456\u0442\u0435\u0439 \u043f\u0435\u0440\u0456\u043e\u0434\u0443 \u041d\u0435\u0437\u0430\u043b\u0435\u0436\u043d\u043e\u0441\u0442\u0456 \u0423\u043a\u0440\u0430\u0457\u043d\u0438&#8221;.<\/span><\/p><p>\u041d\u0430\u0443\u043a\u043e\u0432\u0456 \u0437\u0430\u0446\u0456\u043a\u0430\u0432\u043b\u0435\u043d\u043d\u044f: \u0456\u0441\u0442\u043e\u0440\u0438\u0447\u043d\u0456 \u043f\u0435\u0440\u0435\u0434\u0443\u043c\u043e\u0432\u0438 \u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d\u043d\u044f \u0442\u0430 \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u0438\u0439 \u0441\u0442\u0430\u043d \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u043f\u0435\u0440\u0456\u043e\u0434\u0438\u0447\u043d\u0438\u0445 \u0432\u0438\u0434\u0430\u043d\u044c \u0434\u043b\u044f \u0434\u0456\u0442\u0435\u0439 \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456, \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u043d\u0438\u0439 \u0430\u043d\u0430\u043b\u0456\u0437 \u0456 \u0441\u0438\u0441\u0442\u0435\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0456\u044f \u0432\u0441\u0456\u0445 \u0434\u0438\u0442\u044f\u0447\u0438\u0445 \u043c\u0435\u0434\u0456\u0430 \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456, \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0438 \u0457\u0445 \u0444\u0443\u043d\u043a\u0446\u0456\u043e\u043d\u0443\u0432\u0430\u043d\u043d\u044f \u0456 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457 \u044f\u043a \u0437 \u0434\u0438\u0442\u044f\u0447\u043e\u044e, \u0442\u0430\u043a \u0456 \u0437 \u0434\u043e\u0440\u043e\u0441\u043b\u043e\u044e \u0430\u0432\u0434\u0438\u0442\u043e\u0440\u0456\u0454\u044e. \u041c<span style=\"font-family: var( --e-global-typography-text-font-family ), montserrat; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">\u0430\u0454 \u0447\u0438\u0441\u043b\u0435\u043d\u043d\u0456 \u0441\u0435\u0440\u0442\u0438\u0444\u0456\u043a\u0430\u0442\u0438 \u0437\u0430 \u0443\u0447\u0430\u0441\u0442\u044c \u0443 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0456\u044f\u0445 \u0456 \u0441\u0435\u043c\u0456\u043d\u0430\u0440\u0430\u0445.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-e74c9cb e-flex e-con-boxed e-con e-parent\" data-id=\"e74c9cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd989aa elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"bd989aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ae33c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ae33c1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d7ac88f\" data-id=\"d7ac88f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9dbb70a elementor-widget-tablet__width-auto staff-photo elementor-widget elementor-widget-image\" data-id=\"9dbb70a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/03\/1697040193384.jpg\" class=\"attachment-large size-large wp-image-2514\" alt=\"\" srcset=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/03\/1697040193384.jpg 800w, http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/03\/1697040193384-300x300.jpg 300w, http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/03\/1697040193384-150x150.jpg 150w, http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/03\/1697040193384-768x768.jpg 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98fb398 elementor-grid-tablet-0 e-grid-align-tablet-left elementor-shape-circle e-grid-align-left elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"98fb398\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-3803569\" href=\"https:\/\/www.linkedin.com\/in\/danylo-kriukov-275593219\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-91cbd0a\" href=\"https:\/\/scholar.google.com\/citations?user=zsz-lX4AAAAJ&#038;hl=en&#038;authuser=4\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\"><\/span>\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"287\" height=\"322\" viewBox=\"0 0 287 322\" fill=\"none\"><path d=\"M107 0L0 94H69C74 139 110 158 147 161C140 179 143 188 154 200C111 201 51 226 51 267C55 312 114 321 143 321C181 322 224 302 233 267C237 232 223 213 202 196C179 178 174 168 181 156C196 139 216 129 220 105C222 88 218 77 214 62L259 24L258 40C255 42 253 46 253 49V152C255 165 275 163 276 152V49C276 46 274 42 271 41V16L287 0H107ZM165 141C104 151 78 54 127 42C183 31 210 128 165 141ZM160 214C220 227 221 277 170 292C126 301 88 288 89 262C89 237 124 214 160 214Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-8fb83fb\" href=\"https:\/\/orcid.org\/0009-0000-2924-8091\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\"><\/span>\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"334\" height=\"335\" viewBox=\"0 0 334 335\" fill=\"none\"><path d=\"M43.311 334.134H6.49533V78.0984H43.311V193.805V334.134Z\" fill=\"white\"><\/path><path d=\"M97.3391 78.0984H196.789C291.458 78.0984 333.055 145.753 333.055 206.236C333.055 271.978 281.656 334.373 197.267 334.373H97.3391V78.0984ZM134.155 301.144H192.725C276.158 301.144 295.283 237.792 295.283 206.236C295.283 154.837 262.531 111.328 190.812 111.328H134.155V301.144Z\" fill=\"white\"><\/path><path d=\"M49.0484 24.7874C49.0484 37.9358 38.2906 48.9327 24.9031 48.9327C11.5156 48.9327 0.757812 37.9358 0.757812 24.7874C0.757812 11.3999 11.5156 0.64209 24.9031 0.64209C38.2906 0.64209 49.0484 11.639 49.0484 24.7874Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-aee0baa\" data-id=\"aee0baa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-09a6678 elementor-widget elementor-widget-text-editor\" data-id=\"09a6678\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 14pt;\">\u041a\u0440\u044e\u043a\u043e\u0432 \u0414\u0430\u043d\u0438\u043b\u043e \u041e\u043b\u0435\u043a\u0441\u0456\u0439\u043e\u0432\u0438\u0447\u00a0<\/span><\/p><p><em>\u0430\u0441\u043f\u0456\u0440\u0430\u043d\u0442<\/em><\/p><p><a href=\"mailto:danylo.kriukov@knu.ua\">danylo.kriukov@knu.ua<\/a><\/p><p data-start=\"157\" data-end=\"401\">\u0424\u0430\u0445\u0456\u0432\u0435\u0446\u044c \u0456\u0437 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0432 IT-\u0441\u0435\u043a\u0442\u043e\u0440\u0456, \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u0456\u0437\u0443\u0454\u0442\u044c\u0441\u044f \u043d\u0430 \u0431\u0440\u0435\u043d\u0434-\u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442\u0456, \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u044c\u043a\u043e\u043c\u0443 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u0442\u0430 \u0446\u0438\u0444\u0440\u043e\u0432\u0438\u0445 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u044f\u0445. \u041c\u0430\u0454 \u0434\u043e\u0441\u0432\u0456\u0434 \u0443 \u0440\u043e\u0437\u0440\u043e\u0431\u0446\u0456 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0447\u043d\u043e\u0433\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443, SEO, UX, \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u0456 \u0448\u0442\u0443\u0447\u043d\u043e\u0433\u043e \u0456\u043d\u0442\u0435\u043b\u0435\u043a\u0442\u0443 \u0434\u043b\u044f \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u0442\u0430 \u0430\u043d\u0430\u043b\u0456\u0437\u0456 \u0434\u0430\u043d\u0438\u0445.<\/p><p data-start=\"403\" data-end=\"646\">\u041d\u0430\u0443\u043a\u043e\u0432\u0456 \u0456\u043d\u0442\u0435\u0440\u0435\u0441\u0438 \u043e\u0445\u043e\u043f\u043b\u044e\u044e\u0442\u044c \u0442\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u044e \u0437\u043e\u0432\u043d\u0456\u0448\u043d\u0456\u0445 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u0438\u0445 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439 \u0443 \u0431\u0456\u0437\u043d\u0435\u0441\u0456, \u0437\u0430\u0441\u0442\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0439 \u0443 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438\u0445 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044f\u0445, \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f AI \u0443 \u0432\u0437\u0430\u0454\u043c\u043e\u0434\u0456\u0457 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0439 \u0437\u0456 \u0441\u0442\u0435\u0439\u043a\u0445\u043e\u043b\u0434\u0435\u0440\u0430\u043c\u0438 \u0442\u0430 \u043f\u043e\u0431\u0443\u0434\u043e\u0432\u0443 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0438\u0445 B2B- \u0456 B2C-\u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439.<\/p><p data-start=\"648\" data-end=\"1105\">\u0417\u0434\u043e\u0431\u0443\u0432\u0430\u0454 \u0441\u0442\u0443\u043f\u0456\u043d\u044c \u0434\u043e\u043a\u0442\u043e\u0440\u0430 \u0444\u0456\u043b\u043e\u0441\u043e\u0444\u0456\u0457 (PhD) \u0432 \u0406\u043d\u0441\u0442\u0438\u0442\u0443\u0442\u0456 \u0436\u0443\u0440\u043d\u0430\u043b\u0456\u0441\u0442\u0438\u043a\u0438 \u041a\u0438\u0457\u0432\u0441\u044c\u043a\u043e\u0433\u043e \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0443 \u0456\u043c\u0435\u043d\u0456 \u0422\u0430\u0440\u0430\u0441\u0430 \u0428\u0435\u0432\u0447\u0435\u043d\u043a\u0430, \u043d\u0430 \u043a\u0430\u0444\u0435\u0434\u0440\u0456 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0430 \u0437\u0432\u2019\u044f\u0437\u043a\u0456\u0432 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e. \u0422\u0435\u043c\u0430 \u0434\u0438\u0441\u0435\u0440\u0442\u0430\u0446\u0456\u0439\u043d\u043e\u0433\u043e \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f \u2013 <span data-start=\"857\" data-end=\"939\">\u00ab\u0426\u0438\u0444\u0440\u043e\u0432\u0430 \u0442\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u044f \u044f\u043a \u0444\u0430\u043a\u0442\u043e\u0440 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u0437\u043e\u0432\u043d\u0456\u0448\u043d\u0456\u0445 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u0438\u0445 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439\u00bb<\/span>. \u0414\u043e\u0441\u043b\u0456\u0434\u0436\u0443\u0454 \u0432\u043f\u043b\u0438\u0432 \u0432\u043f\u0440\u043e\u0432\u0430\u0434\u0436\u0435\u043d\u043d\u044f AI-\u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0456\u0432 \u043d\u0430 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439\u043d\u0456 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457 \u0431\u0456\u0437\u043d\u0435\u0441\u0443, \u0430\u043d\u0430\u043b\u0456\u0437\u0443\u0454 \u043a\u0435\u0439\u0441\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0439, \u0449\u043e \u0432\u043f\u0440\u043e\u0432\u0430\u0434\u0438\u043b\u0438 \u0446\u0438\u0444\u0440\u043e\u0432\u0456 \u0440\u0456\u0448\u0435\u043d\u043d\u044f \u043d\u0430 \u0440\u0456\u0437\u043d\u0438\u0445 \u0435\u0442\u0430\u043f\u0430\u0445 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443.<\/p><p data-start=\"1107\" data-end=\"1250\">\u0410\u0432\u0442\u043e\u0440 \u043f\u0443\u0431\u043b\u0456\u043a\u0430\u0446\u0456\u0439 \u0442\u0430 \u0443\u0447\u0430\u0441\u043d\u0438\u043a \u043c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u0438\u0445 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0456\u0439, \u043f\u0440\u0438\u0441\u0432\u044f\u0447\u0435\u043d\u0438\u0445 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443, \u0446\u0438\u0444\u0440\u043e\u0432\u0438\u043c \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u044f\u043c \u0442\u0430 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0447\u043d\u0438\u043c \u0442\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u044f\u043c \u0443 \u0431\u0456\u0437\u043d\u0435\u0441\u0456.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-0be8623 e-flex e-con-boxed e-con e-parent\" data-id=\"0be8623\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f76db1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2f76db1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e2f551 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e2f551\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-9b3a79e\" data-id=\"9b3a79e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7fcdcc elementor-widget-tablet__width-auto staff-photo elementor-widget elementor-widget-image\" data-id=\"d7fcdcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"897\" src=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/03\/DSC03211-731x1024.png\" class=\"attachment-large size-large wp-image-2517\" alt=\"\" srcset=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/03\/DSC03211-731x1024.png 731w, http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/03\/DSC03211-214x300.png 214w, http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/03\/DSC03211-768x1076.png 768w, http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/03\/DSC03211-1097x1536.png 1097w, http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/03\/DSC03211.png 1371w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c95ae23 elementor-grid-tablet-0 e-grid-align-tablet-left elementor-shape-circle e-grid-align-left elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"c95ae23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-3803569\" href=\"https:\/\/www.linkedin.com\/in\/vlad-vlasov-work\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-91cbd0a\" href=\"https:\/\/scholar.google.com.ua\/citations?user=Dnk4kJYAAAAJ&#038;hl=uk\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\"><\/span>\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"287\" height=\"322\" viewBox=\"0 0 287 322\" fill=\"none\"><path d=\"M107 0L0 94H69C74 139 110 158 147 161C140 179 143 188 154 200C111 201 51 226 51 267C55 312 114 321 143 321C181 322 224 302 233 267C237 232 223 213 202 196C179 178 174 168 181 156C196 139 216 129 220 105C222 88 218 77 214 62L259 24L258 40C255 42 253 46 253 49V152C255 165 275 163 276 152V49C276 46 274 42 271 41V16L287 0H107ZM165 141C104 151 78 54 127 42C183 31 210 128 165 141ZM160 214C220 227 221 277 170 292C126 301 88 288 89 262C89 237 124 214 160 214Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-8fb83fb\" href=\"https:\/\/orcid.org\/0009-0001-5058-947X\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\"><\/span>\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"334\" height=\"335\" viewBox=\"0 0 334 335\" fill=\"none\"><path d=\"M43.311 334.134H6.49533V78.0984H43.311V193.805V334.134Z\" fill=\"white\"><\/path><path d=\"M97.3391 78.0984H196.789C291.458 78.0984 333.055 145.753 333.055 206.236C333.055 271.978 281.656 334.373 197.267 334.373H97.3391V78.0984ZM134.155 301.144H192.725C276.158 301.144 295.283 237.792 295.283 206.236C295.283 154.837 262.531 111.328 190.812 111.328H134.155V301.144Z\" fill=\"white\"><\/path><path d=\"M49.0484 24.7874C49.0484 37.9358 38.2906 48.9327 24.9031 48.9327C11.5156 48.9327 0.757812 37.9358 0.757812 24.7874C0.757812 11.3999 11.5156 0.64209 24.9031 0.64209C38.2906 0.64209 49.0484 11.639 49.0484 24.7874Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-3873bde\" data-id=\"3873bde\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8358874 elementor-widget elementor-widget-text-editor\" data-id=\"8358874\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 14pt;\">\u0412\u043b\u0430\u0441\u043e\u0432 \u0412\u043b\u0430\u0434\u0438\u0441\u043b\u0430\u0432 \u0412\u0456\u0442\u0430\u043b\u0456\u0439\u043e\u0432\u0438\u0447<\/span><\/p><p><em>\u0430\u0441\u043f\u0456\u0440\u0430\u043d\u0442<\/em><\/p><p><a href=\"mailto:vlad.vlasov@knu.ua\"><span style=\"font-weight: 400;\">vlad.vlasov@knu.ua<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">\u0412\u0438\u043a\u043b\u0430\u0434\u0430\u0447 \u043a\u0430\u0444\u0435\u0434\u0440\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0430 \u0437\u0432\u2019\u044f\u0437\u043a\u0456\u0432 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e \u041a\u0438\u0457\u0432\u0441\u044c\u043a\u043e\u0433\u043e \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0443 \u0456\u043c\u0435\u043d\u0456 \u0411\u043e\u0440\u0438\u0441\u0430 \u0413\u0440\u0456\u043d\u0447\u0435\u043d\u043a\u0430, \u0434\u043e\u0441\u043b\u0456\u0434\u043d\u0438\u043a \u0443 \u0441\u0444\u0435\u0440\u0456 \u0440\u0435\u043a\u043b\u0430\u043c\u0438, PR \u0442\u0430 \u0433\u0440\u0430\u0444\u0456\u0447\u043d\u043e\u0433\u043e \u0434\u0438\u0437\u0430\u0439\u043d\u0443. <\/span><\/p><p><span style=\"font-weight: 400;\">\u041e\u0441\u043d\u043e\u0432\u043d\u0456 \u043d\u0430\u0443\u043a\u043e\u0432\u0456 \u0456\u043d\u0442\u0435\u0440\u0435\u0441\u0438 \u0437\u043e\u0441\u0435\u0440\u0435\u0434\u0436\u0435\u043d\u0456 \u043d\u0430\u0432\u043a\u043e\u043b\u043e \u0432\u0456\u0437\u0443\u0430\u043b\u044c\u043d\u0438\u0445 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439, \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f \u0448\u0442\u0443\u0447\u043d\u043e\u0433\u043e \u0456\u043d\u0442\u0435\u043b\u0435\u043a\u0442\u0443 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0456, \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0438\u0445 \u0432\u0456\u0437\u0443\u0430\u043b\u044c\u043d\u0438\u0445 \u0440\u0456\u0448\u0435\u043d\u044c \u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u0456 \u0442\u0430 PR, \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0438\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0439 \u0442\u0430 \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u043e\u0441\u043e\u0431\u0438\u0441\u0442\u0438\u0445 \u0456 \u043a\u043e\u043c\u0435\u0440\u0446\u0456\u0439\u043d\u0438\u0445 \u0431\u0440\u0435\u043d\u0434\u0456\u0432.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0417\u0430\u043a\u0456\u043d\u0447\u0438\u0432 \u041a\u0438\u0457\u0432\u0441\u044c\u043a\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442 \u0456\u043c\u0435\u043d\u0456 \u0411\u043e\u0440\u0438\u0441\u0430 \u0413\u0440\u0456\u043d\u0447\u0435\u043d\u043a\u0430 \u0437\u0430 \u043e\u0441\u0432\u0456\u0442\u043d\u044c\u043e\u044e \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043e\u044e \u00ab\u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u0442\u0430 \u0437\u0432\u2019\u044f\u0437\u043a\u0438 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e\u00bb, \u043e\u0442\u0440\u0438\u043c\u0430\u0432\u0448\u0438 \u0434\u0438\u043f\u043b\u043e\u043c\u0438 \u0431\u0430\u043a\u0430\u043b\u0430\u0432\u0440\u0430 (2022) \u0442\u0430 \u043c\u0430\u0433\u0456\u0441\u0442\u0440\u0430 (2023) \u0437 \u0432\u0456\u0434\u0437\u043d\u0430\u043a\u043e\u044e. \u0417 2024 \u0440\u043e\u043a\u0443 \u0437\u0434\u043e\u0431\u0443\u0432\u0430\u0454 \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0439 \u0441\u0442\u0443\u043f\u0456\u043d\u044c \u0434\u043e\u043a\u0442\u043e\u0440\u0430 \u0444\u0456\u043b\u043e\u0441\u043e\u0444\u0456\u0457 (PhD) \u0443 \u0433\u0430\u043b\u0443\u0437\u0456 \u0436\u0443\u0440\u043d\u0430\u043b\u0456\u0441\u0442\u0438\u043a\u0438 \u0432 \u041d\u0430\u0432\u0447\u0430\u043b\u044c\u043d\u043e-\u043d\u0430\u0443\u043a\u043e\u0432\u043e\u043c\u0443 \u0456\u043d\u0441\u0442\u0438\u0442\u0443\u0442\u0456 \u0436\u0443\u0440\u043d\u0430\u043b\u0456\u0441\u0442\u0438\u043a\u0438 \u041a\u0438\u0457\u0432\u0441\u044c\u043a\u043e\u0433\u043e \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0443 \u0456\u043c\u0435\u043d\u0456 \u0422\u0430\u0440\u0430\u0441\u0430 \u0428\u0435\u0432\u0447\u0435\u043d\u043a\u0430.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0410\u0432\u0442\u043e\u0440 \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0445 \u0441\u0442\u0430\u0442\u0435\u0439, \u043f\u0440\u0438\u0441\u0432\u044f\u0447\u0435\u043d\u0438\u0445 \u043f\u0438\u0442\u0430\u043d\u043d\u044f\u043c \u0432\u0456\u0437\u0443\u0430\u043b\u044c\u043d\u0438\u0445 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439 \u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u0456 \u0442\u0430 PR, \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044e \u0448\u0442\u0443\u0447\u043d\u043e\u0433\u043e \u0456\u043d\u0442\u0435\u043b\u0435\u043a\u0442\u0443 \u0442\u0430 \u0433\u0435\u043d\u0435\u0440\u0430\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u0434\u0438\u0437\u0430\u0439\u043d\u0443, \u0430 \u0442\u0430\u043a\u043e\u0436 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433\u0443. \u0411\u0440\u0430\u0432 \u0443\u0447\u0430\u0441\u0442\u044c \u0443 \u0447\u0438\u0441\u043b\u0435\u043d\u043d\u0438\u0445 \u043c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u0438\u0445 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0456\u044f\u0445 \u0443 \u041a\u0438\u0454\u0432\u0456, \u0412\u0456\u043d\u043d\u0438\u0446\u0456, \u0413\u0435\u043b\u044c\u0441\u0456\u043d\u043a\u0456, \u0427\u0438\u043a\u0430\u0433\u043e \u0442\u0430 \u0412\u0435\u043d\u0435\u0446\u0456\u0457, \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0447\u0438 \u0432\u043b\u0430\u0441\u043d\u0456 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f \u0437 \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u0438\u0445 \u0442\u0435\u043c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0457 \u0442\u0430 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439\u043d\u043e\u0457 \u0456\u043d\u0434\u0443\u0441\u0442\u0440\u0456\u0457.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-955b10c e-flex e-con-boxed e-con e-parent\" data-id=\"955b10c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5aa5271 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5aa5271\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02675f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"02675f6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-08598b4\" data-id=\"08598b4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-630d00d elementor-widget-tablet__width-auto staff-photo elementor-widget elementor-widget-image\" data-id=\"630d00d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"642\" src=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/03\/Kanishhev-foto-dlya-sajtu.png\" class=\"attachment-large size-large wp-image-2516\" alt=\"\" srcset=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/03\/Kanishhev-foto-dlya-sajtu.png 680w, http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/03\/Kanishhev-foto-dlya-sajtu-300x300.png 300w, http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/03\/Kanishhev-foto-dlya-sajtu-150x150.png 150w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-643e82e\" data-id=\"643e82e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-997a7f1 elementor-widget elementor-widget-text-editor\" data-id=\"997a7f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 14pt;\">\u041a\u0430\u043d\u0456\u0449\u0435\u0432 \u0421\u0435\u0440\u0433\u0456\u0439 \u041e\u043b\u0435\u043a\u0441\u0430\u043d\u0434\u0440\u043e\u0432\u0438\u0447<\/span><\/p><p><em>\u0430\u0441\u043f\u0456\u0440\u0430\u043d\u0442<\/em><\/p><p><a href=\"mailto:serhii.kanishchev@knu.ua\"><span style=\"font-weight: 400;\">serhii.kanishchev@knu.ua<\/span><\/a><\/p><p>\u0412\u0438\u043f\u0443\u0441\u043a\u043d\u0438\u043a \u0414\u043d\u0456\u043f\u0440\u043e\u043f\u0435\u0442\u0440\u043e\u0432\u0441\u044c\u043a\u043e\u0433\u043e \u041d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0423\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0443 \u0456\u043c\u0435\u043d\u0456 \u041e\u043b\u0435\u0441\u044f \u0413\u043e\u043d\u0447\u0430\u0440\u0430, \u043c\u0430\u0454 \u0434\u0438\u043f\u043b\u043e\u043c \u043c\u0430\u0433\u0456\u0441\u0442\u0440\u0430 \u0437 \u0444\u0456\u043d\u0430\u043d\u0441\u0456\u0432. \u0423 2011 \u0440. \u0437\u0430\u043a\u0456\u043d\u0447\u0438\u0432 \u043a\u0443\u0440\u0441 PMD Marketing \u0432\u0456\u0434 \u041c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u043e\u0433\u043e \u0406\u043d\u0441\u0442\u0438\u0442\u0443\u0442\u0443 \u041c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442\u0430.<\/p><p>\u041a\u043e\u043b\u043e \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0445 \u0456\u043d\u0442\u0435\u0440\u0435\u0441\u0456\u0432: \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0447\u043d\u0438\u0439 \u0431\u0440\u0435\u043d\u0434-\u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442, \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0456 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457, \u043e\u043d\u043b\u0430\u0439\u043d-\u043c\u0435\u0434\u0456\u0430, \u0434\u0438\u0434\u0436\u0438\u0442\u0430\u043b \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433, \u0448\u0442\u0443\u0447\u043d\u0438\u0439 \u0456\u043d\u0442\u0435\u043b\u0435\u043a\u0442 \u0443 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438\u0445 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u044f\u0445.<\/p><p>\u041f\u043e\u0441\u0442\u0456\u0439\u043d\u043e \u043f\u0456\u0434\u0432\u0438\u0449\u0443\u0454 \u043a\u0432\u0430\u043b\u0456\u0444\u0456\u043a\u0430\u0446\u0456\u044e \u0443\u0447\u0430\u0441\u0442\u044e \u0443 \u043f\u0440\u043e\u0444\u0456\u043b\u044c\u043d\u0438\u0445 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0456\u044f\u0445 \u0442\u0430 \u0441\u0435\u043c\u0456\u043d\u0430\u0440\u0430\u0445, \u043f\u0440\u0438\u0441\u0432\u044f\u0447\u0435\u043d\u0438\u0445 \u0441\u0443\u0447\u0430\u0441\u043d\u0438\u043c \u0431\u0440\u0435\u043d\u0434-\u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u044f\u043c.<\/p><p>\u041c\u0430\u0454 \u0437\u043d\u0430\u0447\u043d\u0438\u0439 \u0434\u043e\u0441\u0432\u0456\u0434 \u0443 \u0441\u0444\u0435\u0440\u0456 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438\u0445 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439 \u0442\u0430 \u043f\u0440\u043e\u0454\u043a\u0442\u043d\u043e\u0433\u043e \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442\u0443 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0445 \u0430\u0433\u0435\u043d\u0446\u0456\u044f\u0445 \u0442\u0430 \u0434\u0435\u043f\u0430\u0440\u0442\u0430\u043c\u0435\u043d\u0442\u0430\u0445 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u043f\u0440\u043e\u0432\u0456\u0434\u043d\u0438\u0445 \u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0438\u0445 \u0431\u0440\u0435\u043d\u0434\u0456\u0432, \u0437\u043e\u043a\u0440\u0435\u043c\u0430 \u0432 \u0440\u043e\u043b\u0456 \u0431\u0440\u0435\u043d\u0434-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430 \u043d\u0430 \u0442\u0435\u043b\u0435\u043a\u0430\u043d\u0430\u043b\u0456 \u00ab\u0421\u0422\u0411\u00bb, \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433-\u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440\u0430 \u041e\u0422\u0422 \u043c\u0435\u0434\u0456\u0430-\u0441\u0435\u0440\u0432\u0456\u0441\u0430 \u00abOLL.TV\u00bb \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u041c\u0435\u0434\u0456\u0430 \u0413\u0440\u0443\u043f\u0438 \u00ab\u0423\u043a\u0440\u0430\u0457\u043d\u0430\u00bb \u0442\u0430 \u0437\u0430\u0441\u0442\u0443\u043f\u043d\u0438\u043a\u0430 \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440\u0430 \u0437 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0437 \u043f\u0438\u0442\u0430\u043d\u044c \u0434\u0438\u0434\u0436\u0438\u0442\u0430\u043b-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0432 \u0440\u0438\u0442\u0435\u0439\u043b-\u043c\u0435\u0440\u0435\u0436\u0456 \u00abVARUS\u00bb.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-15dd096 e-flex e-con-boxed e-con e-parent\" data-id=\"15dd096\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3616b3a elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"3616b3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<h3 class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\t\u0424\u043e\u0442\u043e \u043a\u0430\u0444\u0435\u0434\u0440\u0438\t\t\t\t<\/h3>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-463dacf e-flex e-con-boxed e-con e-parent\" data-id=\"463dacf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c1cde4 elementor-widget elementor-widget-premium-img-gallery\" data-id=\"6c1cde4\" data-element_type=\"widget\" data-e-type=\"widget\" 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class=\"pa-gallery-img-container\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/elementor\/thumbs\/DC3A6550-rg5b8wayyib8gxa0be1c9dihaodfnrl3xf5xp9k9do.jpg\" title=\"DC3A6550\" alt=\"DC3A6550\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t<div class=\"pa-gallery-icons-wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"pa-gallery-icons-inner-container\">\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<a class=\"pa-gallery-magnific-image\" href=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/12\/DC3A6550.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"6c1cde4\">\n\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-search\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"premium-gallery-item elementor-repeater-item-d31c392 \">\n\t\t\t\t<div class=\"pa-gallery-img style3\" onclick=\"\">\n\t\t\t\t\t<div class=\"pa-gallery-img-container\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/elementor\/thumbs\/DC3A6656-rotated-rg5b8h9jx5qnb5vur7jb5hb3sifk8lxejcq60u6k58.jpg\" title=\"DC3A6656\" alt=\"DC3A6656\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t<div class=\"pa-gallery-icons-wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"pa-gallery-icons-inner-container\">\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<a class=\"pa-gallery-magnific-image\" href=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/12\/DC3A6656-rotated.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"6c1cde4\">\n\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-search\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"premium-gallery-item elementor-repeater-item-50c87ac  premium-gallery-item-hidden\">\n\t\t\t\t<div class=\"pa-gallery-img style3\" onclick=\"\">\n\t\t\t\t\t<div class=\"pa-gallery-img-container\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/elementor\/thumbs\/DC3A6571-rg5b8z4hj0f3fr5wux97yusv2tzjauwaxt4e53g2v0.jpg\" title=\"DC3A6571\" alt=\"DC3A6571\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t<div class=\"pa-gallery-icons-wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"pa-gallery-icons-inner-container\">\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<a class=\"pa-gallery-magnific-image\" href=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/12\/DC3A6571.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"6c1cde4\">\n\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-search\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"premium-gallery-item elementor-repeater-item-e38d2ca  premium-gallery-item-hidden\">\n\t\t\t\t<div class=\"pa-gallery-img style3\" onclick=\"\">\n\t\t\t\t\t<div class=\"pa-gallery-img-container\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/elementor\/thumbs\/DC3A6499-rg5b8qnxti3ij9i78blkuexpqd58dkypwn90tlsmf0.jpg\" title=\"DC3A6499\" alt=\"DC3A6499\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t<div class=\"pa-gallery-icons-wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"pa-gallery-icons-inner-container\">\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<a class=\"pa-gallery-magnific-image\" href=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/12\/DC3A6499.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"6c1cde4\">\n\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-search\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"premium-gallery-item elementor-repeater-item-b66d25b  premium-gallery-item-hidden\">\n\t\t\t\t<div class=\"pa-gallery-img style3\" onclick=\"\">\n\t\t\t\t\t<div class=\"pa-gallery-img-container\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/elementor\/thumbs\/DC3A6632-rg5b92vuack8q70g8yvq8tupgdh05nb8abqc27ai64.jpg\" title=\"DC3A6632\" alt=\"DC3A6632\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t<div class=\"pa-gallery-icons-wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"pa-gallery-icons-inner-container\">\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<a class=\"pa-gallery-magnific-image\" href=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/12\/DC3A6632.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"6c1cde4\">\n\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-search\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"premium-gallery-item elementor-repeater-item-f723b3f  premium-gallery-item-hidden\">\n\t\t\t\t<div class=\"pa-gallery-img style3\" onclick=\"\">\n\t\t\t\t\t<div class=\"pa-gallery-img-container\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/elementor\/thumbs\/DC3A6521-rg5b8thge07di3e3rutgjw83iirc0o9wx17h9fofwc.jpg\" title=\"DC3A6521\" alt=\"DC3A6521\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t<div class=\"pa-gallery-icons-wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"pa-gallery-icons-inner-container\">\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<a class=\"pa-gallery-magnific-image\" href=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/12\/DC3A6521.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"6c1cde4\">\n\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-search\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"premium-gallery-item elementor-repeater-item-c04d74b  premium-gallery-item-hidden\">\n\t\t\t\t<div class=\"pa-gallery-img style3\" onclick=\"\">\n\t\t\t\t\t<div class=\"pa-gallery-img-container\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/elementor\/thumbs\/DC3A6598-rotated-rg5b8l0wohvsllqe595tfgcy61x13ecbvvc3xy0zgc.jpg\" title=\"DC3A6598\" alt=\"DC3A6598\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t<div class=\"pa-gallery-icons-wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"pa-gallery-icons-inner-container\">\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<a class=\"pa-gallery-magnific-image\" href=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/12\/DC3A6598-rotated.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"6c1cde4\">\n\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-search\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"premium-gallery-item elementor-repeater-item-803129b  premium-gallery-item-hidden\">\n\t\t\t\t<div class=\"pa-gallery-img style3\" onclick=\"\">\n\t\t\t\t\t<div class=\"pa-gallery-img-container\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/elementor\/thumbs\/DC3A6637-rotated-rg5b8eg1cnmscbzy7obfg00q0ctglim7iyrpl0aqnw.jpg\" title=\"DC3A6637\" alt=\"DC3A6637\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t<div class=\"pa-gallery-icons-wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"pa-gallery-icons-inner-container\">\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<a class=\"pa-gallery-magnific-image\" href=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/12\/DC3A6637-rotated.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"6c1cde4\">\n\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-search\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"premium-gallery-item elementor-repeater-item-870a126  premium-gallery-item-hidden\">\n\t\t\t\t<div class=\"pa-gallery-img style3\" 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