{"id":2716,"date":"2025-04-17T20:06:46","date_gmt":"2025-04-17T17:06:46","guid":{"rendered":"http:\/\/labs.journ.knu.ua\/rzh\/?p=2716"},"modified":"2025-04-25T20:10:38","modified_gmt":"2025-04-25T17:10:38","slug":"kafedra-reklamy-ta-zv-yazkiv-z-gromadskistyu-spivorganizator-naukovyh-zahodiv-nnizh","status":"publish","type":"post","link":"http:\/\/labs.journ.knu.ua\/rzh\/archives\/kafedra-reklamy-ta-zv-yazkiv-z-gromadskistyu-spivorganizator-naukovyh-zahodiv-nnizh\/","title":{"rendered":"\u041a\u0430\u0444\u0435\u0434\u0440\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0430 \u0437\u0432\u02bc\u044f\u0437\u043a\u0456\u0432 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e \u2013 \u0441\u043f\u0456\u0432\u043e\u0440\u0433\u0430\u043d\u0456\u0437\u0430\u0442\u043e\u0440 \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0445  \u0437\u0430\u0445\u043e\u0434\u0456\u0432 \u041d\u041d\u0406\u0416"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2716\" class=\"elementor elementor-2716\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06e606f e-flex e-con-boxed e-con e-parent\" data-id=\"06e606f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ce0d9f elementor-widget elementor-widget-text-editor\" data-id=\"0ce0d9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 14pt;\">15 \u043a\u0432\u0456\u0442\u043d\u044f \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 VII \u0412\u0441\u0435\u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u043e\u0457 \u043d\u0430\u0443\u043a\u043e\u0432\u043e-\u043f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u043e\u0457 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0456\u0457 <\/span><span style=\"font-size: 14pt;\">\u0441\u0442\u0443\u0434\u0435\u043d\u0442\u0456\u0432 \u0442\u0430 \u043c\u043e\u043b\u043e\u0434\u0438\u0445 \u0432\u0447\u0435\u043d\u0438\u0445 \u00ab\u041d\u043e\u0432\u0456\u0442\u043d\u0456 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0456\u0457 \u0432 \u043c\u0435\u0434\u0456\u0430\u0433\u0430\u043b\u0443\u0437\u0456\u00bb \u0432\u0456\u0434\u0431\u0443\u043b\u043e\u0441\u044f <\/span><span style=\"font-size: 14pt;\">\u0437\u0430\u0441\u0456\u0434\u0430\u043d\u043d\u044f \u0441\u0435\u043a\u0446\u0456\u0457 \u00ab\u0422\u0440\u0435\u043d\u0434\u0438 \u0442\u0430 \u0432\u0438\u043a\u043b\u0438\u043a\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0430 PR\u00bb, \u0432 \u044f\u043a\u043e\u043c\u0443 \u0432\u0437\u044f\u043b\u0438 \u0443\u0447\u0430\u0441\u0442\u044c 28 <\/span><span style=\"font-size: 14pt;\">\u043c\u043e\u043b\u043e\u0434\u0438\u0445 \u043d\u0430\u0443\u043a\u043e\u0432\u0446\u0456\u0432 \u0437 \u043f\u0440\u043e\u0432\u0456\u0434\u043d\u0438\u0445 \u043d\u0430\u0432\u0447\u0430\u043b\u044c\u043d\u0438\u0445 \u0437\u0430\u043a\u043b\u0430\u0434\u0456\u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0438.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a3261a e-flex e-con-boxed e-con e-parent\" data-id=\"1a3261a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d24adb9 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"d24adb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"\u041a\u0430\u0440\u0443\u0441\u0435\u043b\u044c \u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u044c\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 \u0437 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/04\/photo_2025-04-22_09-48-07-1.jpg\" alt=\"photo_2025-04-22_09-48-07\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 \u0437 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/04\/photo_2025-04-22_09-47-30-1.jpg\" alt=\"photo_2025-04-22_09-47-30\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44950bf e-con-full e-flex e-con e-child\" data-id=\"44950bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b553192 elementor-widget elementor-widget-text-editor\" data-id=\"b553192\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u0423 \u0441\u0432\u043e\u0457\u0445 \u0434\u043e\u043f\u043e\u0432\u0456\u0434\u044f\u0445 \u0442\u0430 \u0434\u0438\u0441\u043a\u0443\u0441\u0456\u044f\u0445, \u0441\u0442\u0443\u0434\u0435\u043d\u0442\u0438 \u043f\u0456\u0434\u043d\u044f\u043b\u0438 \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u0456 \u043f\u0438\u0442\u0430\u043d\u043d\u044f \u0441\u0443\u0447\u0430\u0441\u043d\u0438\u0445 \u043f\u0456\u0430\u0440-\u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439: \u0430\u0441\u043f\u0435\u043a\u0442\u0438 \u0432\u0456\u0439\u0441\u044c\u043a\u043e\u0432\u043e-\u0446\u0438\u0432\u0456\u043b\u044c\u043d\u043e\u0457 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457, \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0439\u043d\u043e\u0433\u043e \u0441\u0443\u043f\u0440\u043e\u0432\u043e\u0434\u0443 \u0434\u0456\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u0431\u043b\u0430\u0433\u043e\u0434\u0456\u0439\u043d\u0438\u0445 \u0444\u043e\u043d\u0434\u0456\u0432, \u0434\u0438\u0434\u0436\u0438\u0442\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u0457, \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f \u0448\u0442\u0443\u0447\u043d\u043e\u0433\u043e \u0456\u043d\u0442\u0435\u043b\u0435\u043a\u0442\u0443 \u0443 \u0437\u0432\u2019\u044f\u0437\u043a\u0430\u0445 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e, \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0456\u0439\u043d\u0456 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457 \u0434\u043b\u044f \u0437\u0430\u043a\u043b\u0430\u0434\u0456\u0432 \u043e\u0441\u0432\u0456\u0442\u0438.<\/p><p>\u041e\u043a\u0440\u0435\u043c\u043e \u0432\u0430\u0440\u0442\u043e \u0432\u0456\u0434\u043c\u0456\u0442\u0438\u0442\u0438 \u043f\u043e\u0442\u0443\u0436\u043d\u0456 \u0434\u043e\u043f\u043e\u0432\u0456\u0434\u0456 \u0441\u0442\u0443\u0434\u0435\u043d\u0442\u0456\u0432 4 \u043a\u0443\u0440\u0441\u0443 \u043a\u0430\u0444\u0435\u0434\u0440\u0438 \u00ab\u0420\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0430 \u0437\u0432\u2019\u044f\u0437\u043a\u0456\u0432 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e\u00bb: \u041e\u0440\u0438\u043d\u0438 \u0421\u0443\u0445\u0430\u0440\u0435\u0432\u0441\u044c\u043a\u043e\u0457, \u0406\u043b\u043e\u043d\u0438 \u0420\u043e\u0433\u0430\u043b\u044c, \u0410\u043d\u043d\u0438 \u0411\u0456\u043b\u0438\u043a, \u0410\u043d\u043d\u0438 \u0417\u0430\u0434\u0438\u0440\u0430\u0439\u043a\u043e, \u0423\u043b\u044f\u043d\u0438 \u0413\u0443\u043b\u044f\u0454\u0432\u043e\u0457 \u0442\u0430 \u0430\u0434\u2019\u044e\u043d\u043a\u0442\u0435\u0441\u0438 \u0412\u0406\u041a\u041d\u0423 \u0420\u043e\u0434\u0430\u043d\u0438 \u041a\u043e\u043f\u0447\u0438. \u041c\u043e\u0434\u0435\u0440\u0430\u0442\u043e\u0440\u043a\u043e\u044e \u0437\u0443\u0441\u0442\u0440\u0456\u0447\u0456 \u0432\u0438\u0441\u0442\u0443\u043f\u0438\u043b\u0430 \u0434\u043e\u0446\u0435\u043d\u0442\u043a\u0430 \u043a\u0430\u0444\u0435\u0434\u0440\u0438 \u0420\u0417\u0413 \u041c\u0430\u0440\u0438\u043d\u0430 \u041a\u0430\u043b\u0456\u043d\u0456\u043d\u0430.<\/p><p>17 \u043a\u0432\u0456\u0442\u043d\u044f \u0432\u0456\u0434\u0431\u0443\u0432\u0441\u044f \u0449\u043e\u0440\u0456\u0447\u043d\u0438\u0439 \u043a\u0440\u0443\u0433\u043b\u0438\u0439 \u0441\u0442\u0456\u043b \u00ab\u0413\u0435\u043d\u0434\u0435\u0440: \u043c\u0435\u0434\u0456\u0430 \u0434\u0438\u0441\u043a\u0443\u0440\u0441\u00bb, \u043e\u0440\u0433\u0430\u043d\u0456\u0437\u043e\u0432\u0430\u043d\u0438\u0439 \u0441\u043f\u0456\u043b\u044c\u043d\u043e \u041d\u0430\u0432\u0447\u0430\u043b\u044c\u043d\u043e-\u043d\u0430\u0443\u043a\u043e\u0432\u0438\u043c \u0456\u043d\u0441\u0442\u0438\u0442\u0443\u0442\u043e\u043c \u0436\u0443\u0440\u043d\u0430\u043b\u0456\u0441\u0442\u0438\u043a\u0438 \u0442\u0430 \u0423\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u043e\u043c \u0456\u043c\u0435\u043d\u0456 \u0410\u0434\u0430\u043c\u0430 \u041c\u0456\u0446\u043a\u0435\u0432\u0438\u0447\u0430 \u0443 \u041f\u043e\u0437\u043d\u0430\u043d\u0456. \u041a\u0430\u0444\u0435\u0434\u0440\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0430 \u0437\u0432\u2019\u044f\u0437\u043a\u0456\u0432 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e \u0442\u0440\u0430\u0434\u0438\u0446\u0456\u0439\u043d\u043e \u0432\u0438\u0441\u0442\u0443\u043f\u0438\u043b\u0430 \u0441\u043f\u0456\u0432\u043e\u0440\u0433\u0430\u043d\u0456\u0437\u0430\u0442\u043e\u0440\u043a\u043e\u044e \u0437\u0430\u0445\u043e\u0434\u0443.<\/p><p>\u041d\u0430\u0443\u043a\u043e\u0432\u0446\u0456 \u0442\u0430 \u0441\u0442\u0443\u0434\u0435\u043d\u0442\u0438 \u0437 \u043a\u0456\u043b\u044c\u043a\u043e\u0445 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0456\u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0438 \u0442\u0430 \u041f\u043e\u043b\u044c\u0449\u0456 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u043b\u0438 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438 \u0441\u0432\u043e\u0457\u0445 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u044c \u0442\u0430 \u043e\u0431\u0433\u043e\u0432\u043e\u0440\u0438\u043b\u0438 \u0442\u0435\u043c\u0438 \u0433\u0435\u043d\u0434\u0435\u0440\u043d\u043e\u0457 \u0440\u0435\u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0456\u0457 \u0432 \u043c\u0435\u0434\u0456\u0430, \u0431\u0435\u0437\u043f\u0435\u0447\u043d\u043e\u0433\u043e \u043e\u0441\u0432\u0456\u0442\u043d\u044c\u043e\u0433\u043e \u0441\u0435\u0440\u0435\u0434\u043e\u0432\u0438\u0449\u0430, \u0436\u0456\u043d\u043e\u0447\u043e\u0433\u043e \u043b\u0456\u0434\u0435\u0440\u0441\u0442\u0432\u0430.<\/p><p>\u0423\u0432\u0430\u0433\u0443 \u0443\u0447\u0430\u0441\u043d\u0438\u043a\u0456\u0432 \u043f\u0440\u0438\u0432\u0435\u0440\u043d\u0443\u043b\u0438 \u0434\u043e\u043f\u043e\u0432\u0456\u0434\u0456 \u0434\u043e\u0446\u0435\u043d\u0442\u043e\u043a \u043a\u0430\u0444\u0435\u0434\u0440\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0430 \u0437\u0432\u2019\u044f\u0437\u043a\u0456\u0432 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e \u041e\u043b\u044c\u0433\u0438 \u0411\u043e\u0433\u043e\u0432\u0456\u043d \u0442\u0430 \u042e\u043b\u0456\u0457 \u0428\u0430\u0444\u0430\u0440\u0435\u043d\u043a\u043e.<\/p><p>\u041a\u0440\u0443\u0433\u043b\u0438\u0439 \u0441\u0442\u0456\u043b \u0441\u0442\u0430\u0432 \u0447\u0435\u0440\u0433\u043e\u0432\u0438\u043c \u043a\u0440\u043e\u043a\u043e\u043c \u0443 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u043c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u043e\u0457 \u0430\u043a\u0430\u0434\u0435\u043c\u0456\u0447\u043d\u043e\u0457<br \/>\u0441\u043f\u0456\u0432\u043f\u0440\u0430\u0446\u0456. \u0426\u044c\u043e\u0433\u043e \u0436 \u0434\u043d\u044f \u0443 \u043c\u0435\u0436\u0430\u0445 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0456\u0457 \u00ab\u0410\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u0456 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438 \u043c\u0435\u0434\u0456\u0430\u043f\u0440\u043e\u0441\u0442\u043e\u0440\u0443\u00bb \u043f\u0440\u0430\u0446\u044e\u0432\u0430\u043b\u0430 \u0441\u0435\u043a\u0446\u0456\u044f \u00ab\u041f\u0440\u0438\u043a\u043b\u0430\u0434\u043d\u0456 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0457 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0430 \u043f\u0456\u0430\u0440 \u0432 \u0443\u043c\u043e\u0432\u0430\u0445 \u0432\u0438\u043a\u043b\u0438\u043a\u0456\u0432 \u0441\u044c\u043e\u0433\u043e\u0434\u0435\u043d\u043d\u044f\u00bb (\u043c\u043e\u0434\u0435\u0440\u0430\u0442\u043e\u0440\u043a\u0430 \u2013 \u043a\u0430\u043d\u0434. \u043f\u0441\u0438\u0445. \u043d\u0430\u0443\u043a, \u0434\u043e\u0446. \u0406\u0440\u0438\u043d\u0430 \u0424\u0435\u0434\u043e\u0440\u0438\u0448\u0438\u043d\u0430). \u0423\u0447\u0430\u0441\u0442\u044c \u0443 \u0440\u043e\u0431\u043e\u0442\u0456 \u0441\u0435\u043a\u0446\u0456\u0457 \u0432\u0437\u044f\u043b\u0438 \u043d\u0430\u0443\u043a\u043e\u0432\u0446\u0456 \u0442\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438 \u0437 \u041a\u0438\u0454\u0432\u0430, \u041b\u044c\u0432\u043e\u0432\u0430, \u0414\u043d\u0456\u043f\u0440\u0430, \u0412\u0456\u043d\u043d\u0438\u0446\u0456, \u041e\u0434\u0435\u0441\u0438, \u0425\u043c\u0435\u043b\u044c\u043d\u0438\u0446\u044c\u043a\u043e\u0433\u043e, \u0417\u0430\u043f\u043e\u0440\u0456\u0436\u0436\u044f \u0442\u043e\u0449\u043e. \u0421\u043f\u0435\u043a\u0442\u0440 \u0442\u0435\u043c \u0443\u0447\u0430\u0441\u043d\u0438\u043a\u0456\u0432 \u0441\u044f\u0433\u0430\u0432 \u0432\u0456\u0434 \u043f\u0440\u043e\u0431\u043b\u0435\u043c \u043f\u0440\u043e\u043c\u043e\u0446\u0456\u0457 \u0437\u0430\u043a\u043b\u0430\u0434\u0456\u0432 \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0438 \u0432 \u0443\u043c\u043e\u0432\u0430\u0445 \u0432\u0456\u0439\u043d\u0438 \u0434\u043e \u0437\u0430\u0441\u0442\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0456\u0432 \u0448\u0442\u0443\u0447\u043d\u043e\u0433\u043e \u0456\u043d\u0442\u0435\u043b\u0435\u043a\u0442\u0443 \u0437 \u043c\u0435\u0442\u043e\u044e \u0432\u0438\u0440\u0456\u0448\u0435\u043d\u043d\u044f \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439\u043d\u0438\u0445 \u0437\u0430\u0434\u0430\u0447.<\/p><p>\u041e\u0441\u043e\u0431\u043b\u0438\u0432\u0456\u0441\u0442\u044e \u0440\u0430\u043a\u0443\u0440\u0441\u0443 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0445 \u0434\u043e\u043f\u043e\u0432\u0456\u0434\u0435\u0439 \u0441\u0442\u0430\u0432 \u043f\u043e\u0448\u0443\u043a \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0438\u0445 \u0440\u0456\u0448\u0435\u043d\u044c \u0437 \u0443\u0440\u0430\u0445\u0443\u0432\u0430\u043d\u043d\u044f\u043c \u0432\u0438\u043a\u043b\u0438\u043a\u0456\u0432 \u0432\u0456\u0439\u043d\u0438 \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456. \u041e\u0441\u043e\u0431\u043b\u0438\u0432\u043e \u0432\u0430\u0440\u0442\u043e \u0432\u0456\u0434\u043c\u0456\u0442\u0438\u0442\u0438 \u0434\u043e\u043f\u043e\u0432\u0456\u0434\u044c \u0441\u0442\u0430\u0440\u0448\u043e\u0433\u043e \u0432\u0438\u043a\u043b\u0430\u0434\u0430\u0447\u0430 \u0406\u043d\u0441\u0442\u0438\u0442\u0443\u0442\u0443 \u0444\u0456\u043b\u043e\u043b\u043e\u0433\u0456\u0457 \u0442\u0430 \u043c\u0430\u0441\u043e\u0432\u0438\u0445 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439 \u0412\u0456\u0434\u043a\u0440\u0438\u0442\u043e\u0433\u043e \u043c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u043e\u0433\u043e \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0443 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u043b\u044e\u0434\u0438\u043d\u0438 \u00ab\u0423\u043a\u0440\u0430\u0457\u043d\u0430\u00bb \u041e\u043b\u0435\u043a\u0441\u0430\u043d\u0434\u0440\u0430 \u0413\u043e\u0440\u0430 \u043d\u0430 \u0442\u0435\u043c\u0443 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u0456\u0437\u043e\u0432\u0430\u043d\u043e\u0457 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0432 \u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0438\u0445 \u0430\u0433\u0440\u0430\u0440\u043d\u0438\u0445 \u0432\u0438\u0434\u0430\u043d\u043d\u044f\u0445. \u0406\u043d\u0441\u0430\u0439\u0442\u0430\u043c\u0438 \u0441\u0442\u0430\u043b\u0438: \u0434\u043e\u0441\u0432\u0456\u0434 \u043f\u043e\u0431\u0443\u0434\u043e\u0432\u0438 \u0441\u0435\u0440\u0456\u0439\u043d\u0438\u0445 \u0441\u0442\u043e\u0440\u0456\u0442\u0435\u0439\u043b\u0456\u043d\u0433\u0456\u0432 \u043d\u0430 \u043f\u0440\u0438\u043a\u043b\u0430\u0434\u0430\u0445 \u0456\u0441\u0442\u043e\u0440\u0456\u0439 \u0442\u0430 \u0434\u043e\u0441\u0432\u0456\u0434\u0443 \u0440\u0435\u0430\u043b\u044c\u043d\u0438\u0445 \u0444\u0435\u0440\u043c\u0435\u0440\u0456\u0432; \u043f\u043e\u0448\u0443\u043a \u043d\u043e\u0432\u0456\u0442\u043d\u0456\u0445 \u043f\u0456\u0434\u0445\u043e\u0434\u0456\u0432 \u0434\u043e \u0437\u0430\u0441\u0442\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u043c\u0435\u0434\u0456\u0439\u043d\u0438\u0445 \u043c\u0435\u0442\u0440\u0438\u043a \u0432 \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u043c\u0443 \u043f\u0440\u043e\u0441\u0442\u043e\u0440\u0456; \u043e\u0441\u043e\u0431\u043b\u0438\u0432\u043e\u0441\u0442\u0456 \u0440\u043e\u0431\u043e\u0442\u0438 \u0456\u0437 \u0437\u0430\u043c\u043e\u0432\u043d\u0438\u043a\u0430\u043c\u0438 \u0432 \u0443\u043c\u043e\u0432\u0430\u0445 \u0432\u0456\u0439\u043d\u0438.<\/p><p>\u0423 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0456 \u0440\u043e\u0431\u043e\u0442\u0438 \u0441\u0435\u043a\u0446\u0456\u0457 \u0432\u0456\u0434\u0431\u0443\u043b\u0430\u0441\u044c \u0436\u0432\u0430\u0432\u0430 \u0434\u0438\u0441\u043a\u0443\u0441\u0456\u044f \u043f\u0440\u043e \u043c\u043e\u0436\u043b\u0438\u0432\u0456\u0441\u0442\u044c \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f \u0434\u043e\u0432\u043e\u0454\u043d\u043d\u0438\u0445 \u043f\u0456\u0434\u0445\u043e\u0434\u0456\u0432 \u0437\u0430\u0431\u0435\u0437\u043f\u0435\u0447\u0435\u043d\u043d\u044f \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0456 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0442\u0438\u0432\u043d\u0438\u0445 \u0440\u0456\u0448\u0435\u043d\u044c \u0437 \u0443\u0440\u0430\u0445\u0443\u0432\u0430\u043d\u043d\u044f\u043c \u0432\u043e\u0454\u043d\u043d\u0438\u0445 \u0432\u0438\u043a\u043b\u0438\u043a\u0456\u0432.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>15 \u043a\u0432\u0456\u0442\u043d\u044f \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 VII \u0412\u0441\u0435\u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u043e\u0457 \u043d\u0430\u0443\u043a\u043e\u0432\u043e-\u043f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u043e\u0457 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0456\u0457 \u0441\u0442\u0443\u0434\u0435\u043d\u0442\u0456\u0432 \u0442\u0430 \u043c\u043e\u043b\u043e\u0434\u0438\u0445 \u0432\u0447\u0435\u043d\u0438\u0445 \u00ab\u041d\u043e\u0432\u0456\u0442\u043d\u0456 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0456\u0457 \u0432 \u043c\u0435\u0434\u0456\u0430\u0433\u0430\u043b\u0443\u0437\u0456\u00bb \u0432\u0456\u0434\u0431\u0443\u043b\u043e\u0441\u044f \u0437\u0430\u0441\u0456\u0434\u0430\u043d\u043d\u044f \u0441\u0435\u043a\u0446\u0456\u0457 \u00ab\u0422\u0440\u0435\u043d\u0434\u0438 \u0442\u0430 \u0432\u0438\u043a\u043b\u0438\u043a\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0430 PR\u00bb, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2719,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u041a\u0430\u0444\u0435\u0434\u0440\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0430 \u0437\u0432\u02bc\u044f\u0437\u043a\u0456\u0432 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e \u2013 \u0441\u043f\u0456\u0432\u043e\u0440\u0433\u0430\u043d\u0456\u0437\u0430\u0442\u043e\u0440 \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0445 \u0437\u0430\u0445\u043e\u0434\u0456\u0432 \u041d\u041d\u0406\u0416 - \u041a\u0430\u0444\u0435\u0434\u0440\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0430 \u0437\u0432&#039;\u044f\u0437\u043a\u0456\u0432 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/labs.journ.knu.ua\/rzh\/archives\/kafedra-reklamy-ta-zv-yazkiv-z-gromadskistyu-spivorganizator-naukovyh-zahodiv-nnizh\/\" \/>\n<meta property=\"og:locale\" content=\"uk_UA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u041a\u0430\u0444\u0435\u0434\u0440\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0430 \u0437\u0432\u02bc\u044f\u0437\u043a\u0456\u0432 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e \u2013 \u0441\u043f\u0456\u0432\u043e\u0440\u0433\u0430\u043d\u0456\u0437\u0430\u0442\u043e\u0440 \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0445 \u0437\u0430\u0445\u043e\u0434\u0456\u0432 \u041d\u041d\u0406\u0416 - \u041a\u0430\u0444\u0435\u0434\u0440\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0430 \u0437\u0432&#039;\u044f\u0437\u043a\u0456\u0432 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e\" \/>\n<meta property=\"og:description\" content=\"15 \u043a\u0432\u0456\u0442\u043d\u044f \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 VII \u0412\u0441\u0435\u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u043e\u0457 \u043d\u0430\u0443\u043a\u043e\u0432\u043e-\u043f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u043e\u0457 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0456\u0457 \u0441\u0442\u0443\u0434\u0435\u043d\u0442\u0456\u0432 \u0442\u0430 \u043c\u043e\u043b\u043e\u0434\u0438\u0445 \u0432\u0447\u0435\u043d\u0438\u0445 \u00ab\u041d\u043e\u0432\u0456\u0442\u043d\u0456 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0456\u0457 \u0432 \u043c\u0435\u0434\u0456\u0430\u0433\u0430\u043b\u0443\u0437\u0456\u00bb \u0432\u0456\u0434\u0431\u0443\u043b\u043e\u0441\u044f \u0437\u0430\u0441\u0456\u0434\u0430\u043d\u043d\u044f \u0441\u0435\u043a\u0446\u0456\u0457 \u00ab\u0422\u0440\u0435\u043d\u0434\u0438 \u0442\u0430 \u0432\u0438\u043a\u043b\u0438\u043a\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0430 PR\u00bb, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/labs.journ.knu.ua\/rzh\/archives\/kafedra-reklamy-ta-zv-yazkiv-z-gromadskistyu-spivorganizator-naukovyh-zahodiv-nnizh\/\" \/>\n<meta property=\"og:site_name\" content=\"\u041a\u0430\u0444\u0435\u0434\u0440\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0430 \u0437\u0432&#039;\u044f\u0437\u043a\u0456\u0432 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adprknu\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-17T17:06:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-25T17:10:38+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/04\/photo_2025-04-22_09-48-07.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u041a\u0440\u044e\u043a\u043e\u0432 \u0414\u0430\u043d\u0438\u043b\u043e\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u041a\u0440\u044e\u043a\u043e\u0432 \u0414\u0430\u043d\u0438\u043b\u043e\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u0431\u043b. \u0447\u0430\u0441 \u0447\u0438\u0442\u0430\u043d\u043d\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 \u0445\u0432\u0438\u043b\u0438\u043d\u0438\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\\\/\\\/labs.journ.knu.ua\\\/rzh\\\/archives\\\/kafedra-reklamy-ta-zv-yazkiv-z-gromadskistyu-spivorganizator-naukovyh-zahodiv-nnizh\\\/#article\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/labs.journ.knu.ua\\\/rzh\\\/archives\\\/kafedra-reklamy-ta-zv-yazkiv-z-gromadskistyu-spivorganizator-naukovyh-zahodiv-nnizh\\\/\"},\"author\":{\"name\":\"\u041a\u0440\u044e\u043a\u043e\u0432 \u0414\u0430\u043d\u0438\u043b\u043e\",\"@id\":\"http:\\\/\\\/labs.journ.knu.ua\\\/rzh\\\/#\\\/schema\\\/person\\\/1c452b248c2c8e7d8559527b5dd4154c\"},\"headline\":\"\u041a\u0430\u0444\u0435\u0434\u0440\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0430 \u0437\u0432\u02bc\u044f\u0437\u043a\u0456\u0432 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e \u2013 \u0441\u043f\u0456\u0432\u043e\u0440\u0433\u0430\u043d\u0456\u0437\u0430\u0442\u043e\u0440 \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0445 \u0437\u0430\u0445\u043e\u0434\u0456\u0432 \u041d\u041d\u0406\u0416\",\"datePublished\":\"2025-04-17T17:06:46+00:00\",\"dateModified\":\"2025-04-25T17:10:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\\\/\\\/labs.journ.knu.ua\\\/rzh\\\/archives\\\/kafedra-reklamy-ta-zv-yazkiv-z-gromadskistyu-spivorganizator-naukovyh-zahodiv-nnizh\\\/\"},\"wordCount\":358,\"publisher\":{\"@id\":\"http:\\\/\\\/labs.journ.knu.ua\\\/rzh\\\/#organization\"},\"image\":{\"@id\":\"http:\\\/\\\/labs.journ.knu.ua\\\/rzh\\\/archives\\\/kafedra-reklamy-ta-zv-yazkiv-z-gromadskistyu-spivorganizator-naukovyh-zahodiv-nnizh\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/labs.journ.knu.ua\\\/rzh\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/photo_2025-04-22_09-48-07.jpg\",\"articleSection\":[\"\u041d\u043e\u0432\u0438\u043d\u0438\"],\"inLanguage\":\"uk\"},{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/labs.journ.knu.ua\\\/rzh\\\/archives\\\/kafedra-reklamy-ta-zv-yazkiv-z-gromadskistyu-spivorganizator-naukovyh-zahodiv-nnizh\\\/\",\"url\":\"http:\\\/\\\/labs.journ.knu.ua\\\/rzh\\\/archives\\\/kafedra-reklamy-ta-zv-yazkiv-z-gromadskistyu-spivorganizator-naukovyh-zahodiv-nnizh\\\/\",\"name\":\"\u041a\u0430\u0444\u0435\u0434\u0440\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0430 \u0437\u0432\u02bc\u044f\u0437\u043a\u0456\u0432 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e \u2013 \u0441\u043f\u0456\u0432\u043e\u0440\u0433\u0430\u043d\u0456\u0437\u0430\u0442\u043e\u0440 \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0445 \u0437\u0430\u0445\u043e\u0434\u0456\u0432 \u041d\u041d\u0406\u0416 - \u041a\u0430\u0444\u0435\u0434\u0440\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0430 \u0437\u0432&#039;\u044f\u0437\u043a\u0456\u0432 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/labs.journ.knu.ua\\\/rzh\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\\\/\\\/labs.journ.knu.ua\\\/rzh\\\/archives\\\/kafedra-reklamy-ta-zv-yazkiv-z-gromadskistyu-spivorganizator-naukovyh-zahodiv-nnizh\\\/#primaryimage\"},\"image\":{\"@id\":\"http:\\\/\\\/labs.journ.knu.ua\\\/rzh\\\/archives\\\/kafedra-reklamy-ta-zv-yazkiv-z-gromadskistyu-spivorganizator-naukovyh-zahodiv-nnizh\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/labs.journ.knu.ua\\\/rzh\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/photo_2025-04-22_09-48-07.jpg\",\"datePublished\":\"2025-04-17T17:06:46+00:00\",\"dateModified\":\"2025-04-25T17:10:38+00:00\",\"breadcrumb\":{\"@id\":\"http:\\\/\\\/labs.journ.knu.ua\\\/rzh\\\/archives\\\/kafedra-reklamy-ta-zv-yazkiv-z-gromadskistyu-spivorganizator-naukovyh-zahodiv-nnizh\\\/#breadcrumb\"},\"inLanguage\":\"uk\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\\\/\\\/labs.journ.knu.ua\\\/rzh\\\/archives\\\/kafedra-reklamy-ta-zv-yazkiv-z-gromadskistyu-spivorganizator-naukovyh-zahodiv-nnizh\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"uk\",\"@id\":\"http:\\\/\\\/labs.journ.knu.ua\\\/rzh\\\/archives\\\/kafedra-reklamy-ta-zv-yazkiv-z-gromadskistyu-spivorganizator-naukovyh-zahodiv-nnizh\\\/#primaryimage\",\"url\":\"http:\\\/\\\/labs.journ.knu.ua\\\/rzh\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/photo_2025-04-22_09-48-07.jpg\",\"contentUrl\":\"http:\\\/\\\/labs.journ.knu.ua\\\/rzh\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/photo_2025-04-22_09-48-07.jpg\",\"width\":1280,\"height\":960},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\\\/\\\/labs.journ.knu.ua\\\/rzh\\\/archives\\\/kafedra-reklamy-ta-zv-yazkiv-z-gromadskistyu-spivorganizator-naukovyh-zahodiv-nnizh\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u0413\u043e\u043b\u043e\u0432\u043d\u0430\",\"item\":\"http:\\\/\\\/labs.journ.knu.ua\\\/rzh\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u041a\u0430\u0444\u0435\u0434\u0440\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0430 \u0437\u0432\u02bc\u044f\u0437\u043a\u0456\u0432 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e \u2013 \u0441\u043f\u0456\u0432\u043e\u0440\u0433\u0430\u043d\u0456\u0437\u0430\u0442\u043e\u0440 \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0445 \u0437\u0430\u0445\u043e\u0434\u0456\u0432 \u041d\u041d\u0406\u0416\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\\\/\\\/labs.journ.knu.ua\\\/rzh\\\/#website\",\"url\":\"http:\\\/\\\/labs.journ.knu.ua\\\/rzh\\\/\",\"name\":\"\u041a\u0430\u0444\u0435\u0434\u0440\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0430 \u0437\u0432'\u044f\u0437\u043a\u0456\u0432 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e \u041d\u041d\u0406\u0416\",\"description\":\"\",\"publisher\":{\"@id\":\"http:\\\/\\\/labs.journ.knu.ua\\\/rzh\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\\\/\\\/labs.journ.knu.ua\\\/rzh\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"uk\"},{\"@type\":\"Organization\",\"@id\":\"http:\\\/\\\/labs.journ.knu.ua\\\/rzh\\\/#organization\",\"name\":\"\u041a\u0430\u0444\u0435\u0434\u0440\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0430 \u0437\u0432'\u044f\u0437\u043a\u0456\u0432 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e \u041d\u041d\u0406\u0416\",\"url\":\"http:\\\/\\\/labs.journ.knu.ua\\\/rzh\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"uk\",\"@id\":\"http:\\\/\\\/labs.journ.knu.ua\\\/rzh\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"http:\\\/\\\/labs.journ.knu.ua\\\/rzh\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Add-a-heading-11.png\",\"contentUrl\":\"http:\\\/\\\/labs.journ.knu.ua\\\/rzh\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Add-a-heading-11.png\",\"width\":1755,\"height\":1755,\"caption\":\"\u041a\u0430\u0444\u0435\u0434\u0440\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0430 \u0437\u0432'\u044f\u0437\u043a\u0456\u0432 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e \u041d\u041d\u0406\u0416\"},\"image\":{\"@id\":\"http:\\\/\\\/labs.journ.knu.ua\\\/rzh\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/adprknu\",\"https:\\\/\\\/www.instagram.com\\\/rzhcode\"]},{\"@type\":\"Person\",\"@id\":\"http:\\\/\\\/labs.journ.knu.ua\\\/rzh\\\/#\\\/schema\\\/person\\\/1c452b248c2c8e7d8559527b5dd4154c\",\"name\":\"\u041a\u0440\u044e\u043a\u043e\u0432 \u0414\u0430\u043d\u0438\u043b\u043e\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"uk\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/16e701c10338d67cea883c670d95a9e3ab8aebdac41e3df320d94e1251add256?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/16e701c10338d67cea883c670d95a9e3ab8aebdac41e3df320d94e1251add256?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/16e701c10338d67cea883c670d95a9e3ab8aebdac41e3df320d94e1251add256?s=96&d=mm&r=g\",\"caption\":\"\u041a\u0440\u044e\u043a\u043e\u0432 \u0414\u0430\u043d\u0438\u043b\u043e\"},\"url\":\"http:\\\/\\\/labs.journ.knu.ua\\\/rzh\\\/archives\\\/author\\\/dan\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u041a\u0430\u0444\u0435\u0434\u0440\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0430 \u0437\u0432\u02bc\u044f\u0437\u043a\u0456\u0432 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e \u2013 \u0441\u043f\u0456\u0432\u043e\u0440\u0433\u0430\u043d\u0456\u0437\u0430\u0442\u043e\u0440 \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0445 \u0437\u0430\u0445\u043e\u0434\u0456\u0432 \u041d\u041d\u0406\u0416 - \u041a\u0430\u0444\u0435\u0434\u0440\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0430 \u0437\u0432&#039;\u044f\u0437\u043a\u0456\u0432 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/labs.journ.knu.ua\/rzh\/archives\/kafedra-reklamy-ta-zv-yazkiv-z-gromadskistyu-spivorganizator-naukovyh-zahodiv-nnizh\/","og_locale":"uk_UA","og_type":"article","og_title":"\u041a\u0430\u0444\u0435\u0434\u0440\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0430 \u0437\u0432\u02bc\u044f\u0437\u043a\u0456\u0432 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e \u2013 \u0441\u043f\u0456\u0432\u043e\u0440\u0433\u0430\u043d\u0456\u0437\u0430\u0442\u043e\u0440 \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0445 \u0437\u0430\u0445\u043e\u0434\u0456\u0432 \u041d\u041d\u0406\u0416 - \u041a\u0430\u0444\u0435\u0434\u0440\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0430 \u0437\u0432&#039;\u044f\u0437\u043a\u0456\u0432 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e","og_description":"15 \u043a\u0432\u0456\u0442\u043d\u044f \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 VII \u0412\u0441\u0435\u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u043e\u0457 \u043d\u0430\u0443\u043a\u043e\u0432\u043e-\u043f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u043e\u0457 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0456\u0457 \u0441\u0442\u0443\u0434\u0435\u043d\u0442\u0456\u0432 \u0442\u0430 \u043c\u043e\u043b\u043e\u0434\u0438\u0445 \u0432\u0447\u0435\u043d\u0438\u0445 \u00ab\u041d\u043e\u0432\u0456\u0442\u043d\u0456 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0456\u0457 \u0432 \u043c\u0435\u0434\u0456\u0430\u0433\u0430\u043b\u0443\u0437\u0456\u00bb \u0432\u0456\u0434\u0431\u0443\u043b\u043e\u0441\u044f \u0437\u0430\u0441\u0456\u0434\u0430\u043d\u043d\u044f \u0441\u0435\u043a\u0446\u0456\u0457 \u00ab\u0422\u0440\u0435\u043d\u0434\u0438 \u0442\u0430 \u0432\u0438\u043a\u043b\u0438\u043a\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0430 PR\u00bb, [&hellip;]","og_url":"http:\/\/labs.journ.knu.ua\/rzh\/archives\/kafedra-reklamy-ta-zv-yazkiv-z-gromadskistyu-spivorganizator-naukovyh-zahodiv-nnizh\/","og_site_name":"\u041a\u0430\u0444\u0435\u0434\u0440\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0430 \u0437\u0432&#039;\u044f\u0437\u043a\u0456\u0432 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e","article_publisher":"https:\/\/www.facebook.com\/adprknu","article_published_time":"2025-04-17T17:06:46+00:00","article_modified_time":"2025-04-25T17:10:38+00:00","og_image":[{"width":1280,"height":960,"url":"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/04\/photo_2025-04-22_09-48-07.jpg","type":"image\/jpeg"}],"author":"\u041a\u0440\u044e\u043a\u043e\u0432 \u0414\u0430\u043d\u0438\u043b\u043e","twitter_card":"summary_large_image","twitter_misc":{"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e":"\u041a\u0440\u044e\u043a\u043e\u0432 \u0414\u0430\u043d\u0438\u043b\u043e","\u041f\u0440\u0438\u0431\u043b. \u0447\u0430\u0441 \u0447\u0438\u0442\u0430\u043d\u043d\u044f":"3 \u0445\u0432\u0438\u043b\u0438\u043d\u0438"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/labs.journ.knu.ua\/rzh\/archives\/kafedra-reklamy-ta-zv-yazkiv-z-gromadskistyu-spivorganizator-naukovyh-zahodiv-nnizh\/#article","isPartOf":{"@id":"http:\/\/labs.journ.knu.ua\/rzh\/archives\/kafedra-reklamy-ta-zv-yazkiv-z-gromadskistyu-spivorganizator-naukovyh-zahodiv-nnizh\/"},"author":{"name":"\u041a\u0440\u044e\u043a\u043e\u0432 \u0414\u0430\u043d\u0438\u043b\u043e","@id":"http:\/\/labs.journ.knu.ua\/rzh\/#\/schema\/person\/1c452b248c2c8e7d8559527b5dd4154c"},"headline":"\u041a\u0430\u0444\u0435\u0434\u0440\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0430 \u0437\u0432\u02bc\u044f\u0437\u043a\u0456\u0432 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e \u2013 \u0441\u043f\u0456\u0432\u043e\u0440\u0433\u0430\u043d\u0456\u0437\u0430\u0442\u043e\u0440 \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0445 \u0437\u0430\u0445\u043e\u0434\u0456\u0432 \u041d\u041d\u0406\u0416","datePublished":"2025-04-17T17:06:46+00:00","dateModified":"2025-04-25T17:10:38+00:00","mainEntityOfPage":{"@id":"http:\/\/labs.journ.knu.ua\/rzh\/archives\/kafedra-reklamy-ta-zv-yazkiv-z-gromadskistyu-spivorganizator-naukovyh-zahodiv-nnizh\/"},"wordCount":358,"publisher":{"@id":"http:\/\/labs.journ.knu.ua\/rzh\/#organization"},"image":{"@id":"http:\/\/labs.journ.knu.ua\/rzh\/archives\/kafedra-reklamy-ta-zv-yazkiv-z-gromadskistyu-spivorganizator-naukovyh-zahodiv-nnizh\/#primaryimage"},"thumbnailUrl":"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/04\/photo_2025-04-22_09-48-07.jpg","articleSection":["\u041d\u043e\u0432\u0438\u043d\u0438"],"inLanguage":"uk"},{"@type":"WebPage","@id":"http:\/\/labs.journ.knu.ua\/rzh\/archives\/kafedra-reklamy-ta-zv-yazkiv-z-gromadskistyu-spivorganizator-naukovyh-zahodiv-nnizh\/","url":"http:\/\/labs.journ.knu.ua\/rzh\/archives\/kafedra-reklamy-ta-zv-yazkiv-z-gromadskistyu-spivorganizator-naukovyh-zahodiv-nnizh\/","name":"\u041a\u0430\u0444\u0435\u0434\u0440\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0430 \u0437\u0432\u02bc\u044f\u0437\u043a\u0456\u0432 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e \u2013 \u0441\u043f\u0456\u0432\u043e\u0440\u0433\u0430\u043d\u0456\u0437\u0430\u0442\u043e\u0440 \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0445 \u0437\u0430\u0445\u043e\u0434\u0456\u0432 \u041d\u041d\u0406\u0416 - \u041a\u0430\u0444\u0435\u0434\u0440\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0430 \u0437\u0432&#039;\u044f\u0437\u043a\u0456\u0432 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e","isPartOf":{"@id":"http:\/\/labs.journ.knu.ua\/rzh\/#website"},"primaryImageOfPage":{"@id":"http:\/\/labs.journ.knu.ua\/rzh\/archives\/kafedra-reklamy-ta-zv-yazkiv-z-gromadskistyu-spivorganizator-naukovyh-zahodiv-nnizh\/#primaryimage"},"image":{"@id":"http:\/\/labs.journ.knu.ua\/rzh\/archives\/kafedra-reklamy-ta-zv-yazkiv-z-gromadskistyu-spivorganizator-naukovyh-zahodiv-nnizh\/#primaryimage"},"thumbnailUrl":"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/04\/photo_2025-04-22_09-48-07.jpg","datePublished":"2025-04-17T17:06:46+00:00","dateModified":"2025-04-25T17:10:38+00:00","breadcrumb":{"@id":"http:\/\/labs.journ.knu.ua\/rzh\/archives\/kafedra-reklamy-ta-zv-yazkiv-z-gromadskistyu-spivorganizator-naukovyh-zahodiv-nnizh\/#breadcrumb"},"inLanguage":"uk","potentialAction":[{"@type":"ReadAction","target":["http:\/\/labs.journ.knu.ua\/rzh\/archives\/kafedra-reklamy-ta-zv-yazkiv-z-gromadskistyu-spivorganizator-naukovyh-zahodiv-nnizh\/"]}]},{"@type":"ImageObject","inLanguage":"uk","@id":"http:\/\/labs.journ.knu.ua\/rzh\/archives\/kafedra-reklamy-ta-zv-yazkiv-z-gromadskistyu-spivorganizator-naukovyh-zahodiv-nnizh\/#primaryimage","url":"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/04\/photo_2025-04-22_09-48-07.jpg","contentUrl":"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/04\/photo_2025-04-22_09-48-07.jpg","width":1280,"height":960},{"@type":"BreadcrumbList","@id":"http:\/\/labs.journ.knu.ua\/rzh\/archives\/kafedra-reklamy-ta-zv-yazkiv-z-gromadskistyu-spivorganizator-naukovyh-zahodiv-nnizh\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0413\u043e\u043b\u043e\u0432\u043d\u0430","item":"http:\/\/labs.journ.knu.ua\/rzh\/"},{"@type":"ListItem","position":2,"name":"\u041a\u0430\u0444\u0435\u0434\u0440\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0430 \u0437\u0432\u02bc\u044f\u0437\u043a\u0456\u0432 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e \u2013 \u0441\u043f\u0456\u0432\u043e\u0440\u0433\u0430\u043d\u0456\u0437\u0430\u0442\u043e\u0440 \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0445 \u0437\u0430\u0445\u043e\u0434\u0456\u0432 \u041d\u041d\u0406\u0416"}]},{"@type":"WebSite","@id":"http:\/\/labs.journ.knu.ua\/rzh\/#website","url":"http:\/\/labs.journ.knu.ua\/rzh\/","name":"\u041a\u0430\u0444\u0435\u0434\u0440\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0430 \u0437\u0432'\u044f\u0437\u043a\u0456\u0432 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e \u041d\u041d\u0406\u0416","description":"","publisher":{"@id":"http:\/\/labs.journ.knu.ua\/rzh\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/labs.journ.knu.ua\/rzh\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"uk"},{"@type":"Organization","@id":"http:\/\/labs.journ.knu.ua\/rzh\/#organization","name":"\u041a\u0430\u0444\u0435\u0434\u0440\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0430 \u0437\u0432'\u044f\u0437\u043a\u0456\u0432 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e \u041d\u041d\u0406\u0416","url":"http:\/\/labs.journ.knu.ua\/rzh\/","logo":{"@type":"ImageObject","inLanguage":"uk","@id":"http:\/\/labs.journ.knu.ua\/rzh\/#\/schema\/logo\/image\/","url":"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2024\/05\/Add-a-heading-11.png","contentUrl":"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2024\/05\/Add-a-heading-11.png","width":1755,"height":1755,"caption":"\u041a\u0430\u0444\u0435\u0434\u0440\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0430 \u0437\u0432'\u044f\u0437\u043a\u0456\u0432 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e \u041d\u041d\u0406\u0416"},"image":{"@id":"http:\/\/labs.journ.knu.ua\/rzh\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/adprknu","https:\/\/www.instagram.com\/rzhcode"]},{"@type":"Person","@id":"http:\/\/labs.journ.knu.ua\/rzh\/#\/schema\/person\/1c452b248c2c8e7d8559527b5dd4154c","name":"\u041a\u0440\u044e\u043a\u043e\u0432 \u0414\u0430\u043d\u0438\u043b\u043e","image":{"@type":"ImageObject","inLanguage":"uk","@id":"https:\/\/secure.gravatar.com\/avatar\/16e701c10338d67cea883c670d95a9e3ab8aebdac41e3df320d94e1251add256?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/16e701c10338d67cea883c670d95a9e3ab8aebdac41e3df320d94e1251add256?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/16e701c10338d67cea883c670d95a9e3ab8aebdac41e3df320d94e1251add256?s=96&d=mm&r=g","caption":"\u041a\u0440\u044e\u043a\u043e\u0432 \u0414\u0430\u043d\u0438\u043b\u043e"},"url":"http:\/\/labs.journ.knu.ua\/rzh\/archives\/author\/dan\/"}]}},"_links":{"self":[{"href":"http:\/\/labs.journ.knu.ua\/rzh\/wp-json\/wp\/v2\/posts\/2716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/labs.journ.knu.ua\/rzh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/labs.journ.knu.ua\/rzh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/labs.journ.knu.ua\/rzh\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"http:\/\/labs.journ.knu.ua\/rzh\/wp-json\/wp\/v2\/comments?post=2716"}],"version-history":[{"count":4,"href":"http:\/\/labs.journ.knu.ua\/rzh\/wp-json\/wp\/v2\/posts\/2716\/revisions"}],"predecessor-version":[{"id":2725,"href":"http:\/\/labs.journ.knu.ua\/rzh\/wp-json\/wp\/v2\/posts\/2716\/revisions\/2725"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/labs.journ.knu.ua\/rzh\/wp-json\/wp\/v2\/media\/2719"}],"wp:attachment":[{"href":"http:\/\/labs.journ.knu.ua\/rzh\/wp-json\/wp\/v2\/media?parent=2716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/labs.journ.knu.ua\/rzh\/wp-json\/wp\/v2\/categories?post=2716"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/labs.journ.knu.ua\/rzh\/wp-json\/wp\/v2\/tags?post=2716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}