{"id":3036,"date":"2025-10-28T12:30:03","date_gmt":"2025-10-28T10:30:03","guid":{"rendered":"http:\/\/labs.journ.knu.ua\/rzh\/?p=3036"},"modified":"2025-11-10T12:48:35","modified_gmt":"2025-11-10T10:48:35","slug":"reklama-tse-mystetstvo-za-yake-platyat-napered-yevgenij-myronyuk-pro-sut-brendu-i-kreatyvnist","status":"publish","type":"post","link":"http:\/\/labs.journ.knu.ua\/rzh\/archives\/reklama-tse-mystetstvo-za-yake-platyat-napered-yevgenij-myronyuk-pro-sut-brendu-i-kreatyvnist\/","title":{"rendered":"\u00ab\u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u2013 \u0446\u0435 \u043c\u0438\u0441\u0442\u0435\u0446\u0442\u0432\u043e, \u0437\u0430 \u044f\u043a\u0435 \u043f\u043b\u0430\u0442\u044f\u0442\u044c \u043d\u0430\u043f\u0435\u0440\u0435\u0434\u00bb, \u2013 \u0404\u0432\u0433\u0435\u043d\u0456\u0439 \u041c\u0438\u0440\u043e\u043d\u044e\u043a \u043f\u0440\u043e \u0441\u0443\u0442\u044c \u0431\u0440\u0435\u043d\u0434\u0443 \u0456 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3036\" class=\"elementor elementor-3036\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d303814 e-flex e-con-boxed e-con e-parent\" data-id=\"d303814\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d04a1c1 elementor-widget elementor-widget-text-editor\" data-id=\"d04a1c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 14pt;\">28 \u0436\u043e\u0432\u0442\u043d\u044f \u0432 \u0441\u0442\u0456\u043d\u0430\u0445 \u041d\u0430\u0432\u0447\u0430\u043b\u044c\u043d\u043e-\u043d\u0430\u0443\u043a\u043e\u0432\u043e\u0433\u043e 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\u0433\u0440\u0443\u043f\u0438 Brain Tank. \u0422\u0435\u043c\u0430 \u0437\u0443\u0441\u0442\u0440\u0456\u0447\u0456: \u00ab\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044f \u0442\u0430 \u043c\u0435\u0442\u043e\u0434\u043e\u043b\u043e\u0433\u0456\u044f \u043f\u043e\u0431\u0443\u0434\u043e\u0432\u0438 \u0431\u0440\u0435\u043d\u0434\u0443\u00bb.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d81a0a elementor-widget elementor-widget-image\" data-id=\"0d81a0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"960\" src=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/11\/photo_2025-11-01_10-56-07.jpg\" class=\"attachment-full size-full wp-image-3037\" alt=\"\" srcset=\"http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/11\/photo_2025-11-01_10-56-07.jpg 1280w, http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/11\/photo_2025-11-01_10-56-07-300x225.jpg 300w, http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/11\/photo_2025-11-01_10-56-07-1024x768.jpg 1024w, http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/11\/photo_2025-11-01_10-56-07-768x576.jpg 768w, http:\/\/labs.journ.knu.ua\/rzh\/wp-content\/uploads\/2025\/11\/photo_2025-11-01_10-56-07-360x270.jpg 360w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff38bdb e-flex e-con-boxed e-con e-parent\" data-id=\"ff38bdb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7903a30 elementor-widget elementor-widget-text-editor\" data-id=\"7903a30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u041f\u0456\u0434 \u0447\u0430\u0441 \u043b\u0435\u043a\u0446\u0456\u0457 \u0441\u043f\u0456\u043a\u0435\u0440 \u043f\u043e\u0434\u0456\u043b\u0438\u0432\u0441\u044f \u0437\u0456 \u0441\u0442\u0443\u0434\u0435\u043d\u0442\u0430\u043c\u0438 \u0434\u043e\u0441\u0432\u0456\u0434\u043e\u043c \u0441\u0432\u043e\u0454\u0457 \u043f\u0440\u043e\u0444\u0435\u0441\u0456\u0439\u043d\u043e\u0457 \u0434\u0456\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u0442\u0430 \u043d\u0430\u0432\u0456\u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u0456 \u043a\u0435\u0439\u0441\u0438, \u0449\u043e \u0434\u043e\u0432\u0435\u043b\u0438 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c \u043d\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u0446\u0456. \u0412\u0456\u043d \u0440\u043e\u0437\u043f\u043e\u0432\u0456\u0432 \u043f\u0440\u043e \u0444\u0456\u043b\u043e\u0441\u043e\u0444\u0456\u044e \u0431\u0440\u0435\u043d\u0434\u0443, \u0440\u0456\u0437\u043d\u0456 \u043f\u043e\u0442\u0440\u0435\u0431\u0438 \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u0447\u0430, \u043f\u043b\u0430\u043d\u0443\u0432\u0430\u043d\u043d\u044f \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0439 \u0456 \u043a\u0440\u043e\u043a\u0438 \u0434\u043b\u044f \u043f\u043e\u0431\u0443\u0434\u043e\u0432\u0438 \u0443\u0441\u043f\u0456\u0448\u043d\u043e\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0443, \u043d\u0430\u0433\u043e\u043b\u043e\u0441\u0438\u0432\u0448\u0438, \u0449\u043e \u0431\u0443\u0434\u044c-\u044f\u043a\u0438\u0439 \u0431\u0440\u0435\u043d\u0434 \u043f\u043e\u0447\u0438\u043d\u0430\u0454\u0442\u044c\u0441\u044f \u0437 \u0456\u0434\u0435\u0457. \u041c\u0438\u0440\u043e\u043d\u044e\u043a \u043f\u043e\u044f\u0441\u043d\u0438\u0432 \u0441\u0432\u043e\u0454 \u0431\u0430\u0447\u0435\u043d\u043d\u044f \u0441\u0443\u0447\u0430\u0441\u043d\u043e\u0457 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0457 \u0456\u043d\u0434\u0443\u0441\u0442\u0440\u0456\u0457, \u043c\u0435\u0442\u043e\u0434\u043e\u043b\u043e\u0433\u0456\u0457 \u043f\u043e\u0431\u0443\u0434\u043e\u0432\u0438 \u0431\u0440\u0435\u043d\u0434\u0456\u0432 \u0456 \u0440\u043e\u043b\u044c \u0442\u0432\u043e\u0440\u0447\u043e\u0441\u0442\u0456 \u0443 \u0446\u044c\u043e\u043c\u0443 \u043f\u0440\u043e\u0446\u0435\u0441\u0456.<\/p><p>\u00ab\u0411\u0440\u0435\u043d\u0434 \u2013 \u0446\u0435 \u0437\u0430\u0434\u043e\u0432\u043e\u043b\u0435\u043d\u043d\u044f \u043f\u043e\u0442\u0440\u0435\u0431\u0438, \u0449\u043e \u0456\u0441\u043d\u0443\u0454\u00bb, \u2013 \u043f\u0456\u0434\u043a\u0440\u0435\u0441\u043b\u0438\u0432 \u0441\u043f\u0456\u043a\u0435\u0440. \u0412\u0456\u043d \u0440\u043e\u0437\u043f\u043e\u0432\u0456\u0432 \u043f\u0440\u043e \u043f\u2019\u044f\u0442\u044c \u0440\u0456\u0432\u043d\u0456\u0432 \u043f\u043e\u0442\u0440\u0435\u0431, \u044f\u043a\u0456 \u043c\u0430\u0454 \u0437\u0430\u043a\u0440\u0438\u0432\u0430\u0442\u0438 \u0442\u043e\u0439 \u0447\u0438 \u0456\u043d\u0448\u0438\u0439 \u0431\u0440\u0435\u043d\u0434. \u041f\u043e\u0434\u0456\u043b\u0438\u0432\u0441\u044f \u043d\u0430\u0439\u0431\u0456\u043b\u044c\u0448 \u0443\u0441\u043f\u0456\u0448\u043d\u0438\u043c\u0438 \u0442\u0430 \u043f\u0435\u0440\u0435\u0432\u0456\u0440\u0435\u043d\u0438\u043c\u0438 \u043c\u043e\u0434\u0435\u043b\u044f\u043c\u0438, \u044f\u043a\u0456 \u0440\u043e\u0437\u0440\u043e\u0431\u0438\u0432, \u0432\u0438\u043f\u0440\u043e\u0431\u0443\u0432\u0430\u0432 \u0456 \u043d\u0430\u0440\u0430\u0437\u0456 \u0430\u043a\u0442\u0438\u0432\u043d\u043e \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0454 \u0443 \u0432\u043b\u0430\u0441\u043d\u0456\u0439 \u043f\u0440\u043e\u0444\u0435\u0441\u0456\u0439\u043d\u0456\u0439 \u043f\u0440\u0430\u043a\u0442\u0438\u0446\u0456. \u041c\u0438\u0440\u043e\u043d\u044e\u043a \u043f\u043e\u043a\u0430\u0437\u0430\u0432, \u044f\u043a \u0432\u0438\u0437\u043d\u0430\u0447\u0438\u0442\u0438 \u043c\u0435\u0442\u0443 \u0431\u0440\u0435\u043d\u0434\u0443 \u0442\u0430 \u043d\u0430\u0441\u043a\u0456\u043b\u044c\u043a\u0438 \u0432\u0430\u0436\u043b\u0438\u0432\u043e \u043e\u0431\u0440\u0430\u0442\u0438 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u0435 \u043f\u043e\u0437\u0438\u0446\u0456\u043e\u043d\u0443\u0432\u0430\u043d\u043d\u044f \u043d\u0430 \u0440\u0438\u043d\u043a\u0443. \u0421\u0435\u0440\u0435\u0434 \u043f\u0440\u0438\u043a\u043b\u0430\u0434\u0456\u0432 \u0437\u0456 \u0441\u0432\u043e\u0454\u0457 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438 \u0441\u043f\u0456\u043a\u0435\u0440 \u043d\u0430\u0432\u0456\u0432 \u043a\u0435\u0439\u0441 \u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u043e\u0457 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 WorkSection, \u044f\u043a\u0430 \u0432\u0438\u0431\u0443\u0434\u043e\u0432\u0443\u0454 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u044e \u0432\u0441\u0435\u0440\u0435\u0434\u0438\u043d\u0456 \u043a\u043e\u043c\u0430\u043d\u0434.<\/p><p>\u041d\u0430 \u0437\u0430\u0432\u0435\u0440\u0448\u0435\u043d\u043d\u044f \u0437\u0443\u0441\u0442\u0440\u0456\u0447\u0456 \u0404\u0432\u0433\u0435\u043d\u0456\u0439 \u041c\u0438\u0440\u043e\u043d\u044e\u043a \u043f\u0456\u0434\u0442\u0440\u0438\u043c\u0430\u0432 \u0456\u043d\u0456\u0446\u0456\u0430\u0442\u0438\u0432\u0443 \u043a\u0430\u0444\u0435\u0434\u0440\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0456 \u0437\u0432\u2019\u044f\u0437\u043a\u0456\u0432 \u0437 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u0456\u0441\u0442\u044e \u0449\u043e\u0434\u043e \u0437\u0430\u0442\u0432\u0435\u0440\u0434\u0436\u0435\u043d\u043d\u044f \u043f\u0440\u043e\u0444\u0435\u0441\u0456\u0439\u043d\u043e\u0457 \u043a\u0432\u0430\u043b\u0456\u0444\u0456\u043a\u0430\u0446\u0456\u0457 \u00ab\u0420\u0435\u043a\u043b\u0430\u043c\u0456\u0441\u0442\u00bb.<\/p><p>\u041a\u0440\u0456\u043c \u0442\u043e\u0433\u043e, \u0432\u0456\u043d \u0437\u0430\u043f\u0440\u043e\u0441\u0438\u0432 \u0443\u0441\u0456\u0445 \u043e\u0445\u043e\u0447\u0438\u0445 \u043f\u0456\u0434\u043f\u0438\u0441\u0430\u0442\u0438\u0441\u044f \u043d\u0430 \u0442\u0435\u043b\u0435\u0433\u0440\u0430\u043c-\u043a\u0430\u043d\u0430\u043b \u00ab\u0414\u0443\u043c\u0430\u0439 \u044f\u043a \u0440\u0435\u043a\u043b\u0430\u043c\u0430\u00bb \u2014 \u0441\u043f\u0440\u0430\u0432\u0436\u043d\u044e \u0431\u0456\u0431\u043b\u0456\u043e\u0442\u0435\u043a\u0443 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u0443, \u0434\u0435 \u043f\u0440\u043e\u0444\u0435\u0441\u0456\u043e\u043d\u0430\u043b\u0438 \u0434\u0456\u043b\u044f\u0442\u044c\u0441\u044f \u043d\u0430\u0439\u0446\u0456\u043a\u0430\u0432\u0456\u0448\u0438\u043c\u0438 \u043f\u0440\u0438\u043a\u043b\u0430\u0434\u0430\u043c\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0432\u0441\u0456\u0445 \u0447\u0430\u0441\u0456\u0432.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c3f99b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c3f99b5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2113b3ac\" data-id=\"2113b3ac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25eac210 elementor-widget elementor-widget-button\" data-id=\"25eac210\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/t.me\/think_like_ad\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u041f\u0435\u0440\u0435\u0439\u0442\u0438 \u0434\u043e Telegram-\u043a\u0430\u043d\u0430\u043b\u0443 \"\u0414\u0443\u043c\u0430\u0439 \u044f\u043a 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\u041c\u0438\u0440\u043e\u043d\u044e\u043a\u0430 \u2013 \u0441\u043f\u0456\u0432\u0437\u0430\u0441\u043d\u043e\u0432\u043d\u0438\u043a\u0430 \u0430\u0433\u0435\u043d\u0446\u0456\u0457 \u0442\u0430 \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440\u0430 \u0437\u0456 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0457 [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3037,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00ab\u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u2013 \u0446\u0435 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